Richmond Dinh explains why coaches lose clients to AI and established brands. His solution: give away your best work free, like artists releasing hit songs to sell out shows. The real marketing lever is skill. Get exceptionally good, prove it publicly, then charge premium prices.
Chapters
This is what a $10 million studio looks like. Check it out. We are on day 2 of our business bootcamp. This is Maverick Branding Bootcamp, and the reason why we're calling it this is because right now it is very difficult for all coaches, not just brand new but even experienced coaches, to get clients online. The reason why is your ideal clients right now are deciding between spending $5,000 with a brand or getting free advice from AI. And if you don't have a brand, they're gonna always choose AI or spend money on a brand. For example, if you're a no-name coach, like no one's gonna buy a $5,000 handbag from Kmart. If they got $5,000, they're gonna buy a Chanel one. If you don't have a brand, you are not gonna get clients. That's the harsh reality. I've been going through the keys to growing your personal brand when you're starting out and you don't have a following. Here's a secret that nobody tells you. In order to get clients, you need to give out your best for free. Concerts only sell out because they gave out their best music for free, which means that you are ultimately marketing your competency. So the secret to marketing is just getting better at what you do and marketing that for free. No one online would tell you just get more competent because it's not sexy, but the reality is the more competent you are, the better your music is. The better your music is, more concerts you start to sell out. That's the hidden secret. So get good at what you do.
