How I Created a $50K Marketing Idea That Blew Up

Am I on to something, Pedro? He's like, you are on to the next biggest thing in marketing. I hope you know that. I'm like, uh, okay. So we sat down, we brainstormed, like, should I call it Mini Challenge? Micro Challenge? Tiny Challenge? Like, who's your audience? Mostly women. Yep, Tiny felt right. And he's like, yeah, that feels good too. Let's get the trademark. He referred me to his trademark lawyer, got the trademark, bought the domain for $33,000. So he told me, and I spent like $15,000 on the trademarks, the lawyers and everything like that. So you're $50K deep by the end of that experience. And I launched it and it became huge, and that's how I got the Speaker Farm came live and 30 podcasts last year.