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Richmond Dinh outlines five steps to build a business from zero: target wealthy customers, list their problems, publish daily free content about solutions, design offers around speed and convenience, then iterate until you hit your income goal.

Richmond Dinh outlines five steps to build a business from zero: target wealthy customers, list their problems, publish daily free content about solutions, design offers around speed and convenience, then iterate until you hit your income goal.
I'm an Asian millionaire now, but if I had to start from zero, this is exactly what I would do. Step 1, I would sell to the rich. When you sell to the rich, you create a moat around your business because the bottom end of the market is so volatile, but the rich generally stay rich. And that leads into step number 2, write down a list of all the problems that rich people have that you can potentially solve. Step 3, once you've figured out those problems that you enjoy solving, start creating a content series about solving that problem and post every single day solving that problem for free. The reason why this is important is because this is how you're going to build your brand. And the only reason why concert tickets sell out is because the artists gave out their best music for free. Number 4, create an offer to the rich people. What they value most is speed, convenience, and access. And when your offer solves all 3, they will pay, and they will pay very quickly. 5, rinse and repeat and do it again and again and again until you hit your financial income goals.

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