How Kenny Lee Banked $266K in 11 Months as a No-Name Coach

Kenny Lee made $266,000 in 11 months through the Tiny Challenges program after a previous $25,000 coaching investment failed. He credits the five-day scripted model for fitting his one-on-one style, closing $6,000 in his first month.
Questions this video answers
USD 266,000
August 14, 2023
USD 25,000
USD 6,000
Chapters
I want to bring up Kenny Lee to the stage. I see him in the house. Kenny, if you want to wave your hand so Tony can find you as well. Kenny Lee scowled some and he just, he was in another program before he joined us. Invested $25,000, no result, but not bitter about it. And through Tiny Challenges, I was blown away when I asked Kenny, how did you made. And you sent me a message that's 222,000. But is that number like updated now? Where are we at?
Hey, Rich. Hi, everyone. Oh my God. I'm still learning things today. You know, this like, not my first, first like event with you while I'm still learning today, I just calculated I'm at USD 266,000.
From Tiny Challenge. And which one, I just want to say today is so divine because I look at my calendar, right. It was August 14, 2023 that I attended your challenge. Wow. August 14, two days later. Right. It's my one year anniversary with you. And it was one year ago, almost one year ago that I was sitting in this room confused, worried, didn't understand a thing with the online world. Right. And I'm so grateful that our, our paths crossed. I'm so grateful. It must have, I must have done a lot of good things to be here. So I'm just, I'm just so grateful to be here. Thank you. Thank you.
Wow. Well, first of all, can we give up for Kenny Lee?
So Kenny, let's, let's start with what we. Because you have, you, you're like a, a serial investor in, in yourself. And it wasn't like I wasn't like the first coach you've ever had. I wish I was, but I wasn't.
Right. Yeah.
What were you doing in the past? And then what was different about Tiny Challenges?
Yep. So when I first, when I left my corporate job about, about four years ago. No, about five years ago. Right. I was doing coaching like offline. So I didn't have a Facebook account, I didn't have Instagram, Nothing. Right. And it was really everything to referrals. So just like when you're talking about the family kind of like traffic circle, I was already doing that. Yeah. Then I actually built my business really quickly into like a stable business. But I wanted to scale, to like expand the movement to be even bigger. So I needed, I knew I needed to go online and I wanted the freedom as well to be able to work anywhere in the world. Yeah. So I went into the online space. I was searching for coaches, so I did go into other programs. Before. But the thing about other programs was, right, it was, it was, it was nothing about the program. Program was really good, but it wasn't tailored and it wasn't applicable to somebody like me who was very new to the online space. Yeah. So when I went into the program, I couldn't like distill everything and make it simple and actionable for me. So I'm so grateful that a year ago, right. I attended your challenge, came in. I immediately resonated with the tiny challenge model because I love one on one. I'm the guy, right. Whereby who are going to a party. I don't really like to. I like deep conversations. I like quality time. I like just one on one kind of attention. And I think this tiny challenge was like exactly what I needed. And when I went in, right. I didn't question it immediately. I executed it right after the. After your challenge. I came into the program. Of course, in the first month I did two tiny challenges. I secured the first tiny challenge during. During the challenge itself, messaging somebody that I know. Right. Hey, you want to spend five days with me? Right. Then she said yes. And another person I kind of secure. After attending your challenge in the first month, I closed USD 6,000 because you recommended me then to. You recommended us actually to create our program, the co author to be 3000. So I follow exactly what you said, did it first month. And that first month kind of paid off my whole tuition for the program. So I just want to say thank you so much. It's so easy, so simple and really applicable. Thank you.
Very cool. So like, you're obviously at the stage where, you know, $260,000 and many will be like, why don't you just go to group now? Like you can just go to group. What's keeping you in this model and the addiction to this model?
I okay. I did try group and my conversion in time challenge is better. And I just like the environment of a time challenge. Like I like that personal one on one. I like deep conversations. Right. And can I say, just know when you were describing about the tiny challenge. Right. One, two, three. Right. I really think tiny challenge, the model of Tiny challenge allows me to be a mind reader. I know Tony will be cringing right now. Right. You shouldn't mind read from a like, you know, coaching NLP perspective. Right. But I'm able to be a mind reader because how you elegantly design every single day, especially day one, I'm able to know their fears, their frustrations, what's holding them back. And through that five days Right. I'm able to know their dreams, things that they don't even tell their spouse, their boyfriends, their girlfriends, their family. Right. But they're sharing with me, and I'm able to tell them whole space, listen to them. Right. And, like.
Just, thank you so much, Tanisha. And I'm able to really go out there and find a solution for them, because sometimes I do not have the solution, but I'm committed. You know, we have this five days together. I'm committed to deliver the transformation for you. I'm committed and devoted to helping you along the way. Yeah. Because I went through that myself. I went through not being able to have the courage to say, yes, take action. So I just want to say time challenge is like, allows me to my reader, I'm able to understand them more than they understand themselves. And at the end of the day, Right. I'm not selling anymore. I don't sell. Yeah. They want to buy. They want to come in because they've already been sold. Yeah. Because I understand them so well. So I just want to say thank you so much for designing so elegantly. I'm just following whatever you say. Right. Day one, day two, day three, what do you do this Right. And thank you. Thank you, thank you.
Kenny, you mentioned in passing there, like, there was sometimes you didn't even. You weren't sure on the answers they were asking you, but you went to find out, like, tell me, talk to me about that. Because sometimes you get in a coaching situation and, you know, you may not know all the answers, and maybe imposter kicks in. You're like, I'm not sure how to answer that question. What has a tiny challenge done from an imposter perspective or that perspective? And how does it improve your coaching skills?
It's really. Everything is broken down in your tiny challenge mastery program, the one that you showed just now, Everything. The script. How do you say? And everything, right. You have your recommendations, and everything is planned. And what allows me to kind of like, handle the imposter within me is, number one, my belief. When I go into a tiny challenge, I always have this belief that I'm guided, that we are not in. We. We are here together for five days. Right. For a reason. You said yes for a reason. You are here in this room for a reason. So my belief is we are guided, and I'm here to serve. And secondly. Right. I love the tiny challenge choreography because every single day, I'm able to ask them and objections. Because when you share certain things, sometimes, you know, you might be thinking, oh, does this work for me? I don't understand what you're talking about. Right. I'm able to go deeper, asking them, like, do you have any buzz? Like, what's blocking you right now? And because of that deeper conversation of going in deeper to understand the objection that allows me to really. The imposter just melts away. Yeah. Because I'm just. I'm just there to serve. I'm devoted to giving you that result in the five days. Yeah. So when I'm focused on that and not me. Right. Yeah. The imposter just go behind the scenes. Wow.
Wow. Kenny, I appreciate you super last minute for jumping on as well. And I messaged you last night, hey, Kenny, you know, probably have you on say sincerely. I'm just so grateful. And, Kenny, we've become great friends too. You've come over my house. I met your mom a couple of times as well. And you're just an incredible person. I'm so grateful that we're friends too. So, guys, give it up for Kenny Lee.
Thank you.
Sa.
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