How To Create Your Online Course Using AI

Richmond Dinh built eight six-figure online courses over eight years, collecting $16.8 million total and $5 million in 2024 alone. He walks through his 8P framework for launching coaching courses, sharing revenue screenshots and the story of leaving optometry to build his business from a cramped home office.
Chapters
How many of you know who this person is? I'm pretty sure you do. Michael Jordan. Debatable. Goat or not goat. But however, he's won six championship rings. That's undebatable, which has never been repeated in history. He's done a six peat. Now this is Tom Brady, who did even better in NFL seven championship rings. Never been repeated. He's got a seven peat. I want to today show you what an 8P looks like. Now. Since we started our coaching business, me and Tony, eight years ago, we've launched eight courses and none of them have failed. Every single course we launch has generated over six figures and some even over multiple seven figures. And every single one has been successful since we launched it. And it's not like we've launched 100 courses and eight became winners, which would still be good. We've launched eight from eight and I want to show you the formula that we use to create eight consecutive successful courses in a row. And if we were to launch a ninth course, I would be using the exact same framework to launch that ninth course. And I could almost, I don't want to say guarantee, but based on past results, eight from eight. I can almost guarantee that it'll be nine from nine. And so I'm going to share with you that framework that might be useful for you guys to learn a framework that's working right now. Cool. And so this is the 8p. So when I started eight years ago, I was a life coach. And so I had a six month life coaching program called Bamboo Life coaching. And if you've been following me for this long, which I don't know if you have or not, but maybe there might be a couple of people who've been following me this long. You know, that's what this Life coaching program, One on One Life coaching program, sold over $495,000. Then coaches started coming to me saying, how did you do this? How did you get leads? How did you get paid? Organically, no ads. Posting three times a week as a life coach when it's saturated and nobody knew who you were. So I created a Passion to profits program to teach life coaches on how to get leads and how to get paid. That one made over $600,000. Then this thing called Covid happened and I had to change the whole course because the key word was pivot. I had to pivot. Pivot. Pivot. Who remembers pivoting? It feels like such a long time ago, but everybody had to pivot. So I changed the course to passion. Profits 2.0 and that crushed over the season of COVID sold over two and a half million dollars. And that's when our life started to really change. Then we have our three day pro Coach certification, which is run by Tony. That's over 1.22 million. In actual fact, I need to update, that's probably done close to 1.6 million. And we have our pro Coach Masters certification which has done over 2.36 million. We've got our 0.1 inner circle mastermind. That's my $25,000 inner circle mastermind, which is done almost 5 million. We have our platinum Inner Circle Mastermind which has done over 3 million. That's for coaches on 100k or more. And the newest program we launched is our underdog academy Tiny Challenge program, which was launched only definitely less than a year ago. And that's done almost $2 million since we launched that just under a year ago. And so that's a total of $16.8 million cash. This is cash collected, not sales. Cash collected online. And to prove to you. And I feel awkward, I've never thought that I'll be doing this, but I feel a bit awkward doing this. But I'm going to do it because I know that for you to be reassured you're in the right place is more important than me opening my undies drawer. You know what I'm saying? So this is our stripe account from last year, 2024. You can see there, we collected 4.77 million. And you can see that's year to date. January 2024, that's last year. That's cash collected. Stripe doesn't do sales. It does cash collected. That's only in stripe. It doesn't include PayPal, direct debits, Venmo or other methods of payment that doesn't go through stripe. So we collected over $5 million last year. How many think that would probably change your life? $5 million in a year, Cool. That's just last year, this year alone. And you can see the date there. I mean, that's when I screenshot it this year from this morning. I got this from this morning for you guys. In the first two months of this year, January and February, we've collected almost $1.2 million cash collected. That excludes every other means of payment just from our Stripe account. $1.2 million in the first two months of this year. So we're on a trajectory to hit eight figures this year, which is kind of cool. And you can see there, that's the date. January and February. And that screenshot from this morning, you can see that there today's date, which is. What is that? 4 March. It's 4 March in Australia. According to Americans, we live in the future, but according to Australians, you live in the past. So whatever you want to call it, it's the 4th of March. Over here, it's the 3rd of March for you guys. And that's a screenshot from today. $1.2 million cash collected. And share this all with you. Not to say that everybody here, you're going to collect the $1.2 million in cash in the next two months. Although that would be awesome. I'm showing you what's possible, but also to share with you that you're in the right place with a big disclaimer that everything we share with you today, it's not a quick, rich scheme. It's not a how to do nothing and make money overnight. In order for us to make $1.2 million this year, how many you get that? I probably had to work. How do you get that? I had some late nights and had some early mornings and I had some weekends where I didn't see my kids or my wife. Like, that's the reality now. It's not like I worked 100 hours a week, every single week since starting this year. No. I do also have a life, but I had to put some work in it. So who's okay with working to get the dream life they want? Like, I mean, hard work is underrated. Please don't buy into the stories that you see out there. How to make a million dollars without doing anything. I think the work you do is the thing that makes you fulfilled. The money is a byproduct of doing what you love and impacting more lives. Does that kind of make sense for everyone here? That's kind of where we're at right now. So I'm guessing you're here because you want to help people but also make some good money at the same time as well. Is that a true assumption for everyone here? Show of hands, if that's true for you. Good, good, good, good. And also some of the frameworks we trademarked in this training. So please use the frameworks for your benefit. Grow your business, get paid, but do not pass it off as your own. Do not plagiarize. Give me a thumbs up in the screen if you guys are okay with that. That's just. Just be a cool person and everything will happen for you. Everything will happen for you. The only thing I ask is just Take action on everything you learn. And action is the ultimate way to get clarity. Not reading a book, not trying to learn, but the ultimate way to learn is just to take action from the actual doing of the thing that you learn. Is this all making sense? Show of hands. Yeah. Very, very cool. All right, so at the end, like Tony said, I'm going to do Q and A. I'll probably stay over. This is actually a live training. I know we got some skeptics in the room thinking that this is like a prerecorded training. It's not. I'm looking at the Zoom room right now. Everybody look how many people go in the room. There's 170 people in the room right now. Either I'm a psychic or this is a live training, and I'm not a psychic. So this is a live training. So I'm going to do live Q and A at the end. I'm going to hot seat you guys and if you've got any questions, just type in the questions as we go along because my crew will download all the questions, send it to me, and I'll answer the questions at the end and I'll hot seat you guys and do some live coaching as well. I want to support you because what I value most about you guys is this training's free, which you haven't paid money for, but you have paid something more important, which is your time and your attention to anyone who stays to the end. I'm going to do some live Q and A and also I'm going to give away free training on where to house your course, because now I'm going to get the framework to build your course. 8 bit formula. But where do I house it? And there's a platform right now that's working best for your level and it's free and it's so easy to use. But more importantly, it's easy for your clients to use. Which is the most important thing about a course is making sure your clients consume it, because if they don't consume it, then they don't get great results and you don't build your brand. So I'm going to give you that training for you, and you can set it all up in under 15 minutes. It's so cool. And that's for the very, very end. Cool. Does that sound useful for everyone here? If I gave out that training for you, it's free. It's a free platform that you can use right now. So just two minutes quickly, who am I? I started out eight years ago as an optometrist. I'm 42 now. I was in a room testing eyes for 10 years. Three by two room. Which is clearer? One or two? One or two? Who's ever been to an optometrist before? Be honest. And when you're there, who's thinking, how can this person do this every day? That was me. That was me. Unfulfilled. Unfulfilled. And I had this inkling that there had to be more to life than what I was doing. And I'm guessing that's kind of like where you guys are right now. You feel like you called for more. Who here feels like they're called for more? Who here is also entering a new season or a new chapter in their life right now called coaching expert, that kind of stuff? Yep, that was me. I was entering a new season eight years ago. But it was the worst time to enter that season because Penny, my wife, was not working. She was pregnant with our second daughter. We were living in a tiny two bedroom unit home because I had lost over a million dollars in the property market and the only place I could coach was my laundry because our second bedroom was occupied by my daughter. And my kitchen office was our dining table, which you can see there. That's how I started. But what was worse than starting then was doing what I wasn't loving for another five, 10 years. And so I realized that it's more important things in life than trying to wait for the perfect time. And that was the key for me when I started. And it was the most imperfect time to start. Fast forward today. We've won multiple industry awards. Living in my dream home, my mentors have now become some of my dearest friends. I've spoken on some of the world's biggest stages, both virtually and live stages, and been interviewed by some industry legends such as Russell Brunson. And this happened only a couple of months ago at Funnel Hacking Live in front of 10,000 people. And this was only two weeks ago at the live fun Hacking Live in Las Vegas where Tony Robbins was a headline speaker. But more important, it's allowed me to provide for my family and give them a life that I feel like they deserve. So how many of you want to provide for people you love and care about? Show of hands. But most importantly, you guys are so engaged. I really want to commend you. Like, this is such a cool room, particularly that many of you haven't seen me speak before. So that's really cool. It's helped thousands of coaches, not hundreds, but thousands. We have helped thousands of coaches launch and grow their coaching business. People who started out in your chair. No name, no list, no experience. Felt like an imposter. Massive perfectionist. That was all me. And every year, we give out 50 of these awards. Five, zero. Every year. Every year. Coaches starting from zero, going to six figures, some to even seven figures every single year. In fact, only a month ago, we gave about another 18 only a month ago. And it all started out in your chair. No name, no brand, no list. So if you're wondering if you're in the right place and you want to learn how to get paid in the easiest, simplest, quickest way, then you're definitely all in the right place. And so, you guys ready for the 8P formula? I'm going to get straight into it.
More from Richmond

How To Get Your First Coaching Client Without Posting Content (Day 5/5 of The First Kiss Challenge)

How To Get Your First Paying Client Without Posting Content (Day 4/5 of The First Kiss Challenge)

How To Get Your First Coaching Client Without Posting Content (Day 3/5 of The First Kiss Challenge)







