Richmond DinhCreator & Founder of Tiny Challenges™

How to Get the Attention of People Who Matter..

12 Jun 2026 · 1 min

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0:49

In this short talk, Richmond Dinh outlines two practical strategies for forming genuine relationships with influential individuals. The first strategy is to become a highly recommended and loudly endorsed figure within the target person's social network—having family members, friends, gatekeepers, and other community members vouch for you so the target cannot ignore you. This builds trust over time through repeated, trusted referrals. The second strategy is to create informal, non‑business social gatherings—such as sharing a meal or casual events—to foster personal rapport and deepen the connection beyond professional contexts. Together, these approaches aim to secure attention and lasting relationships with people who matter.

Chapters

There's two ways to get a real relationship with someone. Number one, um, have every person in their world scream about you that they can't ignore you. So the kids love you to death, the knights love you to death, the gatekeepers love you to death, like that kind of stuff. Because everyone in his community was screaming so loud about me that he couldn't ignore me. So that's— if everyone— if your kids, if your spouse, if your brother trusts them and they say you got to get to know this guy, then they can't ignore you. So that happens over time. So that's number 1, which you can do eventually, and that takes time. And number 2 is then actually have a social event, like a non-business event with them. And so I believe like events like this, like breaking bread together, casual events, is a, is a really good way to know them.