How To Make Money From Content With a Tiny Audience (GRAB Framework)

If you've ever posted something and thought, how come it's not getting any engagement, then this video is going to solve that for you in a very practical way. No mindset shifts, no BS about just try harder or persist longer or even just be patient with it because your time will come. No, it's none of that. This is an actual recording of a live paid event that I spoke at in LA, and you'll see that I'll be sharing my GRAB framework on how to convert content into cash flow, especially when you have a small following. And this framework is so easy to follow that you'll see that everyone in the room at this event, they got up and they implemented it straight away, and most of them were just beginner coaches. So enjoy this live event recording.

Go ahead and give a warm welcome and welcome back to the stage the one, the only, all the way from Australia down under, Richmond Dinh! Richmond Dinh! Check, check, check. All right, we're on, we're on. So funny. So I'm glad you guys understand my accent now after day 1. How many of you had a great day? Day 1 yesterday? Yeah, yeah, very cool. Congratulations to those who jumped in onto Myron's offer. I know what it's like, especially if it's one of the largest investments you ever made too, because I've been there before. And every single time you make an investment, like Myron said, disruption always follows intention. And if you feel like, in my words, vomiting or feeling that gut feeling, then you're in the right place. And that's how you should feel, 'cause it means you're about to grow. Today, I want to talk about how to use social media, particularly Facebook and Instagram. Because we talk about YouTube a lot, but what do we need to do on Facebook and Instagram to get attention online? And if you understand these principles, it's going to be applicable to all social media platforms. Just out of curiosity, who uses Facebook? Just out of curiosity. Anyone use Instagram? Cool. Anyone here not use Facebook or Instagram? Not Facebook, not Instagram. Wow. What do you guys use? LinkedIn. Wow, okay, that's cool. Alright, so I'm gonna explain some principles, it's gonna be, it's cool. No, it's not cool. Get on Facebook and on Instagram and YouTube. Okay, if you want more clients. Now, I'm sure, I'm sure, I know she's crushing it. So a couple of things about social media is this. Understand that your number one goal on any platform on social media is to make Make more of us. Close, close. So if Mark Zuckerberg owns the platform, your job is to make him happy. 'Cause here's the golden rule to success. Find out what people want, go get it, go give it to them. And in social media, you gotta find out what the platform wants, go get it, go give it to the platform. Because if you give what the platform wants, then the platform will reward you back. Now, no one goes on social media to buy. You go on eBay to buy. You go on Amazon to buy. But you don't go on social media to buy, especially on Facebook and Instagram. You don't go there with your wallet out thinking, "What am I gonna buy right now?" And you don't even go on YouTube to buy. Maybe you might go on Google to buy something if you're Googling something, Googling a price, Googling a product, maybe. But even YouTube, you don't go on to buy something, you go on to look at how to something. And so on Facebook and Instagram, you don't, people don't go on to buy. Why do they go on social media? Are primarily bored. And if we understand that they get on because they're bored, and our job as a content creator is to break their boredom so they stay on our stuff and they consume. The more they consume, the more time they give you, because people always give you the time before they give you their money. And so we have to go through the lens of, how do I get them to stay on my stuff by not trying to be boring? Because that's why they're on. But more importantly, How do I do it in a way that pleases Mark Zuckerberg? Because if you're doing call to action posts every single time, trying to sell, sell, sell, sell, sell, and they're not getting on there to buy, they're not going to be looking at your stuff because that's not why they got in the first place. Is this all making sense? And that's the problem I see with most creators is that they just— here's another call to action. Hey, raise your hand if you want this thing. Hey, raise your hand if you want to work with me. Like, they're just trying to push, push, push, push, push all these things out there. And it doesn't work and it's gonna destroy your brand. You must produce content people wanna consume. So the question is, how do you get attention and get people to stop the scroll whilst pleasing Mark at the same time whilst selling in secret? That's the key. Because if we try to sell in public, then we're gonna lose the reach that we're looking for. So I'll give you a quick story. So we go to one of my slides here with, um, Now, go to the next slide here. And keep using the platform. You must keep using the platform. Go next one here. If you keep on trying to sell the market, you're gonna make them angry. So let's go to the next one. Okay. Who's got kids here? Who's got kids? Cool. Now, have you guys ever done like a lemonade stand, orange juice stand with your kids? Try to sell it. Anyone ever done that before? So my kids see this on TV shows and YouTube and all that kind of stuff. They're like, "Dad, can we?" Can we do like an orange juice stand? And this was a couple of summers ago, and we did an orange juice stand. I said to my kids, I said, "Okay, you gotta make a sign then. Like, go out there and make a sign. We'll sell it for $1 each." And they got out there, they got the textas and stuff and drew a sign, and this was what they drew on a little A4 paper. And I said, "Gah, kids, let Daddy teach you a thing about marketing." Right? So here we go. And my kids are young. And I said, "Okay, no one's gonna be able to see that sign. If we put it on the street, you're not gonna get any attention. So this is how you master attention." If we go to the next slide, that's the slide I got, that's the sign I got them to do. It was this old picture painting thing that we don't use anymore. I turned it around and got it there. It's bigger than them. And I said, "Yeah, that's a sign." Who's seen Crocodile Dundee? Who said, "Yeah." That's not a knife. That's a knife. Like, that's a sign. That's a sign. So the question is, how do we put that onto social media without trying to sell? Because if you put that on social media, that means you're trying to sell, but people don't want to see that on social media. That's the question. Who'd like to know? Yeah. I wanna give you guys the secret. Most people get on social media because they actually want to either live vicariously through you, they're Peeping Toms. They are. They're like, "Wow, you know, what's Phyllis doing right now? What's Jenny doing right now? What's Matt doing right now?" Like, they wanna know where you are, what you're doing, what you're eating, who you're hanging around with. Like, they actually wanna know that. They're very, very nosy. How many of you have had a friend come up to you and say, "Oh, I noticed you were at Myron's event," or, "I noticed you were in OC," or, "I noticed that," like, they're like, "I haven't spoken to you for 2 years." But they're watching you. That's what they wanna see. And so if you're constantly posting of stuff just at home and not doing anything, that's very boring. Is this all making sense? Yeah. And so how do we do this? I want to give you the best framework to get people to stop scrolling. You guys up for that? Because when you're going through social media, the number one thing that stops people from scrolling is the image. And then the second thing is the text. But the image is the thing that gets them to stop first. The text is the thing that gets them to stay. But I wanna talk about the image, 'cause that's the most powerful thing. If all you did was understood that this image, if you understand what images to put on Facebook or Instagram to get them to stop, or what as a thumbnail on a reel, then you'll do 80% of the work. Everything else is simple after that. And so I've got a framework that are created. Do we have a pen? Oh, it's on the leg. Okay. So this is called my GRAB framework on how to grab attention and get them to stop the scroll. And caveat, as I teach this to you, It's good learning this, but it only works when you apply it. So, who's up for taking some messy action after this as well? Yeah, that's the caveat, cool. So we're gonna take some messy action. So, this is the GRAB Framework. The first thing is geography. So if you are at a particular place, you should post about it. So people, 'cause people wanna know where you are. Where you are. And so if you're here, post about it. Every time I travel, I post where I am, when I'm on a golf course, in the car, going wine, at this event, in OC, in Tampa, San Francisco. People want to know where you are. The second thing is relationships. People want to know who you're with. It's called social media because it's not just you, it's other people. So if you post where you are, or who you're with, or sometimes where you are with someone, you're gonna get a lot of scroll stopping. Is this making sense? Cool? People also wanna know what activities you're doing. What are you doing? You playing golf? Are you at an event? You're learning something new? You're eating? Like last night, I had my brother's 40th birthday. He took me to Koreatown. He actually hangs around in LA, and we went to eat Korean barbecue. And I did a few stories like getting Korean barbecue. Anyone love Korean barbecue? Just about— Yeah, it was so good. And then B is, this is a big one. What are you buying? And that's where does your wallet go? And I'm gonna show you some examples. The last one is the biggest one. People wanna know what you're spending money on. People wanna know how much things cost. If you're eating dinner, people wanna know how much was the bill. If you just drop some money on a personal development program, people wanna know what it was. How much was it to come here? What was the plane flight? How much is the charter? They wanna know how much things cost. People are so curious. When you start posting on how much things cost, you're gonna get a ton of engagement. So, let's go to the slides. I'll show you some examples of what this looks like, but then we're gonna get some dirty reps. We're gonna get some messy pancakes out there for you guys to do this, and I'll do an example for you as well. Here are some examples, like this is geography, where? So, when I'm at the airport, I'll post at the airport. I'm flying here, I'll post here. Or I'm in Hawaii with my family, I'll post there. I'm in the snow with my family in Lake Tahoe late last year, I posted that. Where are you? This is just not me in my office sitting down and doing work. I'm always posting when I'm out and about, and that's when I'm traveling 100% you should always travel. And then you relate your content around that. But that's the visual hook. You guys seeing this? Yeah? I will show you some more examples. Here's where, so, at an event, speaking backstage, at an event, going out, going to personal development with my wife Penny, like that's where, but that's a Tony Robbins event. So, if you have not posted that you're here right now, like we did yesterday, and Elijah said, "Make sure you do a post." Make sure you do it because people wanna know where you are, who you're with, what you're doing. Right? That's what they wanna know. So, give you some more examples. So at the snow, so this is me now posting videos at the snow. I'm on the golf course. I'm at a restaurant, at the gym. They wanna know where am I. You guys getting this? Pretty simple, right? And you look at the views, like I don't have a huge following on social media. All up, if you count all my followers on social media between YouTube, Instagram, Facebook, and my groups, it's only about 70,000 followers. It's very small. But 70,000 followers equals $10 million last year. Pretty good. Yeah, cool? So you don't need a huge following, you don't need a lot of engagement, you don't need to go viral, you just need to understand what works. Cool? And is this useful so far? Yeah, excellent. Alright, we're going to the next example. It's now who? Who are you with? Anyone recognize this guy? Yeah, the Asian guy, the Asian guy. Okay, so who are you with? So all the time, every time I hang out with Myron, I want to post because I'm with someone who I think is cool. But it doesn't have to be Myron all the time. It could be— let's go to the next slide. These are with my clients. So if you're ever with your clients, whether it's one client, two clients, three clients, or your bunch of clients, post about that too. And it could be virtual. Like you could post a screenshot of you in a Zoom room with all your clients. You can do that as well because you're posting about who you're with. We've got some more examples. These are our team members. We have 24 full-time staff in our company right now and I post about them as well. Anytime I'm hanging out with them, Jenny's in the room right now. Give it up for Jenny, yes. And then finally, next slide, family. So always posting my kids with my wife Penny, wherever we go, whether it's like just locally or around the world, but any chance I get, I wanna post about them. Because I know what the algorithm wants. They wanna know where you are, 'cause people are nosy, they wanna know who you're with. And then if we go to the next one, we're gonna go, what? Now we're going to activities. Okay, what are you doing? So, are you eating out, doing a cold plunge, cutting your shirt? I'm going through the fridge there. So just, people are now like, wow, what are they, what is he doing? Now I sometimes combine it, like I'm somewhere interesting, doing something interesting, they're gonna wanna stop and scroll. Cool? Keep on going. What? So on a plane, I shoot content on a plane or in my office or in my car or at a client event like this, now doing some sort of activities. And we go to the next slide again. And now this is the final one, the buying part. And this has been something I discovered only recently because I wouldn't post too many things about, how much things cost. Even small things. So I bought a pair of shoes only because my wife Penny said, "Rich, you're speaking on stage so much now, you should probably spend a little bit more money on your shoes." 'Cause you should see my, the other pair of shoes I got. So you're probably wondering, am I wearing the same shirt as yesterday? Well, kind of, kind of. I've got 7 of these. This is all I travel in. I would sleep in this, I go to the gym in this, I— I have intimacy with Penny in this. Everything is in this. Everything is in this. And so, but, and then also I had these other shoes which was like, they're just, they're Air Jordans, only $130. And then I saw them go on sale for $80 and I said, "I'll buy 12." And I bought 12 of those. I've only got these other shoes that I wear pretty much all the time. I only bought these because Penny said, "You should probably get more than $80 shoes when you're speaking on stage. It's just gonna look better." I'm like, "Fine." So I listened to her. But I posted that and that one got like 3,500 views. People just wanna know why I'm buying shoes, but it's got a lot of views. And then I bought a shirt and some domains. Like if you're buying domains, who owns domains? Who's lost track of how many domains they own? Like, isn't it crazy? Yeah, you're like, "Hundreds of domains?" I was just posting about domains, but the largest domain I ever bought was like a $44,000 domain and a $33,000 domain, which is related to like Tiny Challenges. And then I went out to dinner and it cost $392. And people were like— and that one there, check it out, that one there got almost 20,000 views. People were like, "What? Cost $392 for dinner?" People are just— are so nosy because they get online because they're bored. That's just a steak. It was a good dinner.

It was a good dinner.

You'd have to watch to find out. You have to watch to find out. The question was, did I leave a tip? Did I leave a tip? That was the thing. Yeah. And so, but I wanna share with you something that anytime you invest in a program on how you can get your money back very, very fast. Sometimes make it back from one post by following this strategy right now. You guys wanna know this? Yes. We go to the next screen. When I signed up to Myron's $350K offer, I posted it online. Super excited to announce that I just signed up to Myron's $350K VIP offer. It's $375K now. That's $550,000 AUD, which means you can buy a 4-bedroom house for that in Australia. Largest investment I had ever made in myself to date. The second largest was his 100K offer. Look at the engagement on it. Consumption leads to conversion. Who can see how that post could monetize? For those of you that jumped into Myron's offer at lunchtime, I would highly suggest you do something like this because you could make your money back from this one post. You guys loving this? My top performing YouTube video was that one. I paid Myron Golden $355K for a VIP day. Here's what I learned. 29,000 views in a month. Which is like, for me, it's a lot. I know some of you guys are like, "Ah, 29,000 views, that's cute." But that's huge for me. But now, 29,000 views, that's a 30-minute video. And I shot it just completely on the fly at Amarin Studio, a little bit unprepared, in an unfamiliar background, and it still crushed it. And so if you extrapolate that, that's around about, if the average watch time was say 15 minutes, That's around about 7— was it 75 hours? Did I get my maths right? Or is it 7.5 hours? Something like that. 7,500 hours or something. Or 750 hours. I'm meant to know this. But it's a lot of hours. It's a lot of hours. You guys seeing the power in this? So that video has made us a lot of money too. And that's just The content. You guys seeing the power in this? So if you post where you are, who you're with, what you're doing, but more importantly, what you're buying, people gonna wanna know about that. And if people see you invest in yourself and put yourself first, they're gonna assume that you're gonna put them first too. But if people see that you don't invest in yourself and put yourself last, they're gonna assume that you gonna also put them last. And that's why I love posting things about this now, and also love posting about things, being at the gym, working out, doing all those things, because at the gym also, they're like, "Wow, if Richmond looks after himself at the gym, he's probably gonna look after me as well. If Richmond's going all in on himself now, he's probably gonna go all in on me as well." You can start to see the power in these now. He will love this. And you don't have to do it from a, I'm showing off, or like, I'm better than, or whatever it is. That's not the post. If you even see the sentiment of the post, it's like, I'm really grateful, I'm humbled, like, this is like something surreal to me. It's scary, I'm excited at the same time, but this is what I'm doing to level up. So we don't wanna do it from an ego point of view, but more like, wow, like, I'm just proud of where I came from. 'Cause you want to be the Rocky Balboa in your content. You wanna be the people's champion. And that's why you need to document this journey, because people don't really wanna see you get the result. They just wanna see you go on that journey, so you become the people's champion. Who's up for becoming the people's champion? And that's your role. That's the gift there. And so, talking about Dirty Reps, talking about pancakes. So yesterday, we talked about, you know, if it's cook one pancake, two pancakes, first couple of pancakes are a little bit weird. You've already done your first pancake yesterday, hopefully with Elijah. I wanna help you guys do your second pancake. You guys up for doing your second pancake? Yeah? Alright, so I'll go first, give you guys an example. Now, the cool thing about posting videos is you can just do it on your camera and if you hate it, you don't have to post it. But I'll just do it anyway. I'll just post it anyway. Are you cool with that? If you hate it, you don't have to post it. And you post it, you're allowed to delete it. You're allowed to do that. But in order to cook your first pancake, you can't just sit there and— hope that it's gonna be good. You just have to actually just cook the first few pancakes and get good at it. So I'll give you an example. I'm just gonna like freestyle and I'm gonna shoot a video and on that video, I'm gonna say a couple of things and then I'm gonna post it on my story. That's it. While you guys are doing it now, you guys will pull out your phone and do it on your video as well. So you don't have to do a live story right now, but you can choose to post it later if you want to. But I would highly suggest you at least put this on your story because what's this video gonna do? It's gonna show where you are, who you're with, what you're doing, and for some of you, and I just jumped into Myron's program. Sorry, honey, I'll explain later. Anyone told their spouse yet? Alright, well, they're gonna find out very soon. But can you guys see the power in this now? 'Cause we followed the GRAB framework, we're gonna grab attention online. If I was to roleplay. Alright, what's up? I am Myron Golden's Content to Cash event. Let's go! Woo! Come on, make some noise! Yeah! Alright, we are on day 2 and this has been a life-changing event because every single person here has walked out a different person. And today I'm sharing with them on how to grab attention online. I've got a very quick framework because people don't get on social media to buy. They get on because they're bored. And so, in order to get someone to stop scrolling, there's 4 things you need to consider when you're grabbing attention online. Number 1, when you post geography, which is the G in the GRAB Framework, on where you are, people get curious. They want to know where you are. If you post who you're with, which is relationships, in the R of GRAB, people want to know who you're with. The A in GRAB is activities. People want to know what you're doing. But the final thing is, if you ever get an opportunity and you're buying something where it's dinner or a program or whatever the case may be, people also wanna know what you're buying because people are very, very nosy. That's the secret to getting attention online. And we got everyone in the room here who's— Yeah! They just made a commitment to, for some of them, to do the first pancake or dirty rep. And some of them think it's gonna be easy for them, but some of them, it might be their first time doing it. And so I'm gonna give them like a minute to do this as well and to show them on how this framework works so that they can just get that first one or two pancakes out of the way. You guys up for doing this? Yeah. Yeah, alright. Keep believing, never settle. Okay, so we'll give you guys a minute. You can just stand up, do it. You can sit down, do it. But at least just do this right now. 3, 2, 1, go. Alright, take a seat. Wow, wow, give it up for you guys, let's go! Woo! How's that feel? Yeah, that was a pretty good pancake, that's amazing. You guys are crushing it, you guys are crushing it. Alright, is this easy to do? Can you do it? Yes. And if you follow this framework, you are gonna get way more engagement than anything else because that's what Mark Zuckerberg wants. If you just find out what they want, go get it, go give it to them, you will win big in business. And so, you might be thinking, "But Rich, how do I get that message out to my ideal client? How does that reach the person that I wanna reach on social media?" Well, here's the thing, if you don't have a following, I got really good news for you. I wanna show you some really fascinating things that have changed on the algorithm in the last year or so, particularly. So if you go to the next slide here, like for example, if I do a reel on Instagram or Facebook, you'll notice that, and this has been the case pretty much for every reel that I've done in the last 12 months since you could get this data. You'll see in the circle there that non-followers, it's almost 50% that watch it. Your content is now being pushed out, not to your followers, but where the message will land the most. It's now become interest media. And so if your messaging lands to someone that needs to hear it, and it's been Googling or searching or talking, that video will go to that person, even if they're not your follower. And that's been happening more and more and more and more and more again. It is crazy. And so as long as you just consider consistently post and put your message out there and it becomes the right message, it will go to the right person, 'cause that's where the algorithm is pushing it right now, regardless whether they follow you or not. I'll show you another one. Let's go to the next slide. So, posted with Myron, and check this out. So this one here had like how many thousand views? Quite a lot of views. 9,000, is it? 9,000, okay, cool. And look at that. How many percent? Non-followers, was it? 47. But look at this on this next one, suggested feed, 45%. So 9,000 views, that means about 4,000 views went on people's suggested feed. They're not even my followers, and I don't have a big following, by the way. If you look at me on Facebook, I don't have a huge following. Even a post like this is being pushed out through the algorithm to non-followers. And so Whatever post you do, if you do it consistently, and you do it again, and it's got the right message, it's gonna be pushed out to the right person, regardless of who's following you. So everybody celebrate because you do not need followers anymore. Yeah? So the excuse of, "Oh my gosh, I don't have followers. I can't find them online." It's not that anymore. It's just the message and consistency. You do that again and again and again and again. You are gonna get traction. Is this useful, by the way? Very cool. So I wanna share a story, 'cause, let's go to the next slide. So yesterday I shared that formula there, right? That formula there about taking messy action. And you guys already did the first pancake, the first pancake of that, so that's good. Some of you guys look on the left side, some of you guys look on the right side. But then the next question is, okay, How do I just continually create and come up with ideas? If I'm needing to post either once a week on YouTube or post once a day or 2 times a day or a story like that, that can feel like it's a lot and it can feel like, well, can I do this every day? 'Cause you'll maybe run out of creativeness or ideas and even sometimes AI can help, but it's like, well, What do I post then? And that's a legitimate concern because it's easy to do this for a week, but it might be hard to do it for a whole year. You can see that could be a problem, like just coming up with new ideas for posting all the time. So I'll share with you a quick story. Let's go to the next slide. Anyone know Hublot Watches? Yeah, who knows Hublot? So it's a luxury watch store and I wanna share a story with you on, So this, I'm not a luxury person as you guys can tell. I wear very basic clothes. Outside these shoes, I have 12 pairs which cost $80 each. Like, that's just me. And I don't normally wear like jewelry or anything like that. Like, that's, I'm very plain. I'm very simple. But this watch here, this watch here, is a $54,000 watch. But the only reason why I bought it was because because I broke a rule to myself. And I was forced to buy it. Otherwise, I wouldn't have bought it. You guys wanna hear the story of how that happened? Yeah. It's interesting how we create rules in our minds. Very interesting. So, it was about 4 or 5 years ago, I was— this is literally how I was dressed inside the HUBLOT shop. Like, this is going for a morning walk with my wife Penny after like a date weekend. And we're just walking past, we just had brunch, and she's like, you know, we had the time, she's like, "Oh babe, this is Hublot Watches." And I'm like, "Yeah, and?" She's like, "You should go in and check it out." I'm like, "What for?" I'm like, "Why spend money on a watch when my phone can tell me the time for free? Like, why do that? That's like the dumbest thing ever." She's like, "Come on babe, we got nothing to do anyway." And we actually had nothing to do, we were just going on a morning walk. And I said, "Okay, I'm not buying anything. I don't like to buy anything. I'm gonna be straight up with them when I get in there, 'cause I don't like to window shop." And I got in the shop and then the lady, I think her name was Amy, she greeted us and said, "Oh, welcome, sir. What's your name?" "My name's Richmond Dinh Dinh." "Oh, this is Penny." And, "Oh yeah, my husband here. I just wanna get him to, you know, try on some watches, 'cause he never buys anything for himself." And I thought, I said to Amy, "No, no, I wanna be clear, I am not buying anything." I'm not buying anything. I'm just here because my wife asked me to come in and we got nothing else to do. And she's like, "No problem, sir." Well, you know, you go to these places and they're like, "Oh, would you like a sparkling water? Would you like a sparkling water?" You know, little reciprocity hacks and stuff like that. Oh, here we go, all right. So I got a sparkling water and she's like, "Well, would you like to just try on some timepieces?" I'm like, "Yeah, all right, I'll try some timepieces." I'm there anyway, but I said, "I wanna be very clear, I'm not buying anything." She's like, "No problems, we're happy to try it on." She tries me on this one watch, wear it, and it's looking pretty good. And Penn's like, "That looks pretty good." I try on this other watch and she's like, "That looks pretty good." Then I try on this one, it's like, "Wow, babe, that looks like you." Whoa, okay. And I said, and I asked the lady, "How much is it?" She's like, "Oh, that's $54,000." I'm like, "Ah!" And this is back then when we weren't making, like we weren't even on $3 million a year. We're on about $1 million a year back then. This was about 4 or 5 years ago. And you know that gag reflex, you're like, "Ah!" And I'm standing there, and then suddenly she tells me about the story of the watch. Like, this was from a unique watchmaker. They made this like custom-made thing. You can see right through it, like it's a Meccano set. It's like a childhood's dream. It's like nostalgia. She brought me back to all the history of it. I'm like, "Oh gosh." Wow, she was good. She was very good. And then I— I shouldn't have done this, but then I asked, "Okay, how much is it?" She said, "It's $54,000." I said, "Ah, okay, good, nah, thank you, thank you very much, I'm done, I'm out of here." And then she asked me, write this question down, it's powerful. One of the best closing questions I've ever heard. She said, "So Richmond Dinh Dinh, what would need to happen in order for you to make this purchase?" And then I started creating all these rules in my mind because I didn't wanna buy it. So I said, "Oh, okay. Well, let's play this game then. Okay, what would need to happen?" So I created these impossible-to-meet rules. And I said to her, I said, "Amy, okay, cool." Back then, we were doing about $1 million a year, but it wasn't consistent, like $80,000, $90,000 a month. Like one month would be $20,000, One month would be $150,000, one month would be $30,000. It was just so up and down and sporadic. And I said, "Okay, Amy, here's what I'll do. I'll go buy that watch if we make $100,000 a year, I mean, $100,000 a month for 3 months straight with a 70% profit margin. And then I'll come back in 3 months and I'll buy it." And I knew that was never gonna happen, 'cause we'd never done anything close to that before, yet alone like consistent 3 months, yet alone 70% margin. So I created this impossible rule. And she's like, "Okay, okay, sounds like a good deal. So would you like to, like, leave a deposit on the watch or a down payment?" I'm like, "No, no, no, I'll come back in 3 months." She's like, "Well, this is— there's only 2 more in Australia, Richmond Dinh." "It might be gone, I can't promise you it'll be here." It was legit, like it was one of those timepieces. And I said, "Ah, well, what options do I have?" "Well, you could put down $10,000 and we'll hold it for you for 3 months." And I'm like, "Okay, cool." So I put down $10,000 and I had 3 months to hit that goal, 100, 100, 100, right? So first month, 60. I did $60,000. The second month, even worse, $30,000. Third month, I hit like maybe $95,000, just $100,000 or so. Completely failed. And then 3 months came up and I get a phone call from Hublot. I get a phone call from Amy. She's like, "Hey, Richmond Dinh Dinh, how did you go with your goal?" And I said, "Nah, I completely failed after the first month. Can I have my $10,000 back?" And she's like, "Oh, man, I'm sorry. It doesn't really work like that. We held it for you for 3 months." And I'm like, "Oh, I didn't know that. I didn't know that." I said, "Well, what options do I have?" "Well, you either lose the $10,000 or you pay the remaining $44,000." Yes, no one wants to lose $10,000. So I paid the remaining $44,000, but, but, but, but, but, but, here's the big but. I took it home and I said, "I won't wear it until I pay." I hit that goal. And it was staring on my desk. And you know, these watches, they come in like this big case and it's like glass casing and it looks pretty good when they wrap it up and stuff. And it was staring at me, you know. It was crazy. It was nuts. And staring and staring and staring and staring and it drove me. You know what, the next 3 months in a row, 100, 100, 100. $100,000. Yeah. But here's the lesson I learnt. Creativity always follows commitment. Always. And I could not figure out how to hit that goal in my business because I wasn't committed to it. Thinking that creativity needed to come first when it always follows commitment. And if you want to commit to your business this year, if you wanna become a content creator, if you wanna have unlimited creative ideas, then creation is not your problem, it's commitment. When you commit to doing this, you will never run out of creativeness. And that's like that with everything else in your life, isn't it? Cool. I wanna end with one final thing. Story too. So let's go to the next slide. Um, this yesterday I shared about, you know, you are who you spend time with. I want to share with you how Tiny Challenges was born. And you know, Kata only jumped in the water because her friends did, but Tiny Challenges was only born because I found myself in the right room. So go to the next slide. A couple years ago, joined Russell Brunson's Inner Circle. That's how me and Mari met, like this is about 4 or 5 years ago. And in Russell's inner circle, you meet some really cool people, and one cool person I met was Pedro O'Dea. I don't know if anyone knows who Pedro is. Yeah. He was like, you know, running 5-day challenges. He was like the challenge guy. And I remember I was at his house, 'cause we met at the mastermind. Kinda like Mario and I, we became friends before we started working together. And then Pedro and I, we became friends. I was at his home, and we were sitting down, and he's like, "So Richmond Dinh, tell me." I'm like, "Timmy, what do you do?" "I'm kinda like you, Pedro. We do challenges, but it's one-on-one challenge." It's like, "One-on-one? Say that again. You mean like you and one other person?" "Yeah, it removes all the stress, all the overwhelm. They don't have to worry about filling up. They're all beginners. They're all starting out. You know, it's just easy to do." It's like, "That's the most genius thing I've heard." I'm like, "Really?" I didn't know. I just brushed it off, 'cause we were already teaching it. I just brushed it off. He's like, "What do you call that?" "One-on-one challenge." He's like, "No, no, no, no, Rich. You're on the next biggest thing in marketing. You need to figure out a name for it. You need to trademark it and you need enough. Let's do this properly and then launch it big because this is gonna be huge." And I'm like, "Really?" He was seeing something in me that I could not see myself. And so we launched that and it became Tiny Challenges because he saw it. If I wasn't in that room, I wouldn't be here today. And so being in Russell's room, I met Myron Golden. Let's go to the next stage. Slide. Now, Myron. Myron, Myron, Myron. So, that's where I met Myron and we're at the mastermind. Myron was talking about, you know, at the mastermind you share kind of, You got like 27 minutes on stage and you share kind of, you know, what's working for you, ask questions. And then I was on that stage and Myron was in the room and I shared one particular problem about like, "Oh, we're struggling with filling up our events." And that's the problem I had. It's like, "Okay, Richmond Dinh Dinh, what's your value ladder?" And I drew it out and we just had like this very basic offer, like $5K, $25K, and that's it. And he's like, you know that confused face Myron does? You know that confused face? He's like, "Uh." Where's your $100K offer? $100K offer? What are you talking about? I, no, no, no, no. I was like, I was so confused and I was so like, really 'cause I didn't believe in myself. And he's like, Richmond, I don't get it. Like, you are one of the smartest entrepreneurs that I've ever seen. You created Tiny Challenges, all this kind of stuff. I'm surprised you do not have a $100K offer. You're so brilliant what you do. And now I'm choking. Like, I couldn't fathom the idea of selling $100K offer. That night we went out to dinner and for some reason we're sitting on the same table as Myron again. And he's like, Richmond, I don't understand. How can you not see this? This doesn't make sense. And he played this game with me and I lost that game in front of Russell Brunson and a few other people. And I was so embarrassed. I'm gonna play the video of this game. Actually, if we go to the video and after that game, I'll show you. Myron is coaching Richmond right now.

Okay, so this, that's good. You don't have it, right?

You don't have to.

You don't have any US currency. Here's what I'm going to do. I'm going to— somebody start a timer. All right. I'm going to sell you a $100 bill for $10. This is what happens in your circle, in case you're wondering. You don't have $10. What are you going to do? You got 60 seconds. Start the timer. What are you going to do? I don't want you— I don't want that. $10 US. You don't have it. I'm going to sell you this $100 for $10. What are you going to do?

Uh, give it to me and I'll pay you back $20.

No! Go ask people.

Ah!

How much time you got left, bro? You got 40 seconds.

Let's do a split.

I got 5.

I got 5.

I want half in the back.

Is that all you have in there?

Which one? Which one? Cliff, here as well. You can't give me $2. Remember, that was not $10.

$10.

$10. How much time is left? How much time? I don't want $20, I want $10. I'm not going to give you the $10. I got $11. Tied. You didn't get tied down. Okay, so now, now, so here's the problem. Now, did you want that deal? You wanted that deal, didn't you? I was going to give it to you.

Yeah, I'm a bad master, but—

Right. But here's the problem. You had a mental block that kept you from thinking about borrowing the $10. It took you 20 seconds to figure out you needed to borrow the money.

Yeah.

Well, guess what? If that thought's not in your head for you, it's also not in your head for your parents.

Right?

So, but let's say we did the deal even though you— we didn't. Let's say we did the deal. So, but it's okay. It wasn't an epic fail because you learned a more valuable lesson by not being able to get the money than you would have learned Okay, so watch this. Let's say you did the deal for $100 and I said, okay, now I'm not— the deal's off the table, but let's say it was on the table and I said, you give me $100, I'm going to give you 1, 2, 3, 4, 5, 6, 7, 8, 9, 10— I'm going to give you $1,000, give me $100.

Do you want that deal? Yes.

Are you sure? Do you have to think about it? Do you need to talk to your wife?

Do you need to sleep on it?

Do you need to talk to your business partner?

No.

You don't need to do any of that. Okay, so, so you give me $100, I give you $1,000. Yeah, right. Okay, cool. So what if I said you give me $1,000, I give you $100,000? Give me $1,000, give you $100,000.

You want that deal? Yes.

Okay, you give me $100,000, I'll give you $1 million. Do you want that deal? Are you sure?

Yes.

I'm only going to do one of them. Which one do you want?

$1 million.

So you're going to give me $100,000? That's the deal you want the most?

Yes.

That's the offer. Yeah, you're selling people the payoff. You're not selling the pieces, you're not selling the product, you're not selling your person. How much time you have to put into it. It has nothing to do with it. Yeah, nothing. You're selling the payoff. And when they understand clearly the payoff is worth 10 times more than the price, they will pay you the $100,000. And if they have $100,000 to pay you, one thing they're not going to do is give you a headache.

Now all these—

all right, there you are, Byron Golden. Let's go!

And so that night, that night in my hotel room, 'cause I was so embarrassed, I created my first 100K offer and sold it. Because he saw something in me that I could not see in myself, only because I was in the right room. I wanna end with one final story. Let's go to the slide with my two daughters. We'll skip the next video. Don't worry about the next one. Oh, you wanna see that one too, Myron? Alright, cool. Can I get another 4 minutes and then? Okay, excellent. Alright, this next video here. Hey, are you here with Myron?

Hey, Kaylee, how you doing? Proud of you, girl.

Oh yeah, congratulations on the $100K offer.

Yeah, congratulations on being the first.

The first.

Because here's what happens. People sell like they buy. And this 100K offer with Richmond Dinh for you is going to be your rite of passage to your 100K offer to your clients. I'm looking forward to hearing that story.

And as a special part of the offer, I know she believes in proximity, and so I'm going to give you a personal introduction to Myron Dinh, and then whatever you do with that is up to you. But Katie's a cool girl.

Oh, is she, uh, she in Australia?

She's in Australia.

So here's what I'm going to do. I'm going to make Richmond an offer. I'm gonna make him a $100K offer. He gets to come to Tampa and spend a day with me on my yacht. And if he says yes, I'm gonna let him bring you with him.

Oh, okay. Yes, okay.

Yes, say less. Oh my gosh, we'll spend the whole day together and I'm going to teach y'all how to create a premium value offer experience.

So really you just paid Myron $100K?

No! Which would mean to you— no, no, no, no, no, no, no, it actually didn't. It actually did what's gonna happen is I'm going to show both of you how to turn that 100K offer into millions for the rest of your life. Millions like crazy million. It's insane. All right, when are you leaving tonight? Oh man, that's too bad because since you're taking me up on the 100K offer, I was gonna let you stay here all night. Fly back on my private jet to Tampa with me. So I don't know if you can re— I don't know if you can rearrange your schedule or not, but if you can, you can fly back and mastermind in the sky with us.

Oh my gosh.

So there you have it.

Okay, I got to— I got to see— I got to say something to you.

Fly out of Tampa tomorrow night, change your flight to fly out of Tampa tomorrow night.

This is all moving too fast, man.

No, it's not. No, Weld has a need for speed.

I love it.

I love it. So anyway, congratulations, Kaylin.

Kaylin, congratulations.

Kaylin, congratulations.

Alright. And Myron kept his word. Myron kept his word. 11 $100K offers later, $3 million offers later because I pushed through that gag reflex. End with one final story. And I'm conscious of the time, but one final, I think it's super valuable. So let's go to a slide with my daughters, right? Yeah, well, Myren, I mentioned yesterday, yeah, the daughter's here, cool. So, couple of years ago, you know, when you have girls, getting the ears pierced is a significant kind of milestone event. And I remember they were asking like, "Hey, Daddy, Daddy." They were asking both of our parents, like, "Mom and Dad, Mom and Dad, can I get my ears pierced, ears pierced?" When it's something significant, we wanna make sure that they are wanting to do it for their reason, it's not peer pressure or something they saw on something else, you know? And so, if it's something they really want, we need to hear them ask multiple times. Who's getting this, right? I wanna make sure that you really, really want this. And so, it started out like, "Ah, Mum, Dad, can we get our ears pierced?" I'm like, "Sure." And then would leave it. And then he wouldn't ask again. A month later, "Oh, can we get ears pierced?" "Sure." Would leave it. They didn't ask again a month later, but then they started asking every week. Then they started asking every day, and then we started going deeper and like, "Why do you want it done?" "Cause I don't know, I'm a girl, I feel like, you know, girly stuff." Like, "Okay, cool." So now we know that they really want it 'cause they kept on asking. And it got to the point where then we had to sit down with them and say, "Well, do you understand the consequences of getting your ears pierced? 'Cause there's responsibility involved." "Look, it might hurt, then you're gonna look after it, it might get infected, you're gonna do all this kind of stuff." Like, "Yeah, yeah, we wanna do that, it's okay." Like, "Are you sure? Cool." And we left it, but they kept on asking. Until one day we were like, "Okay, great, they really want this." And then we took them to the local beautician thing. We didn't have a booking. And it was in this supermarket, it was in this kind of shopping center. And we based it on Google reviews, walked in, said to the lady, "Hey, I got my two girls here and we don't have a booking, but they wanna get their ears pierced. Can you fit us in sometime today? We're here for the next couple of hours. We can go shopping, we can go have lunch, we can come back a little bit later." And she looks at the schedule and she's like, "Oh, I can fit you in now." And then Penny looks at our girls, particularly Kennedy, the eldest one, and says, "Hey Kennedy, do you wanna do it now?" 'Or do you wanna come after lunch?' And Kennedy's like, 'Now?' She's been asking for months. 'Now?' 'Ah, no, Mum, Mum, let's do it after lunch.' And me being a coach, I'm like, 'Okay, let me handle this.' So I get to Kennedy, I say, 'Kennedy...' 'Cause I knew if we were gonna have lunch, it's game over. She's gonna be thinking ahead. He gets that. Is she gonna talk herself out of it? And I get to Kennedy, I looked at her and I said, "We're doing this now." And she's like, "Okay, Daddy." And then Regan follows her, and they get measured up. Look how scared they are, right? And then within 2 seconds, bang, bang, bang, next slide, they both got their ears pierced. And I share that final story— Yeah, give it up for them. To back up what Myron said, that disruption always follows intention. And there's always a point in your life where there is a time to really change your life. And sometimes we're at the counter. And you need to ask yourself, "Am I actually ready for this? To meet the future self that I yet don't see that someone else sees?" 'Cause when they see it, you realize And you meet that person, you're the last person that met that person. Cool. All right, this has been amazing. You guys are amazing. Richmond Dinh, keep believing, never settle. Thank you so much.

I trust that was valuable for you. If you have any questions, make sure you post it in the comment section below. Because my channel is still relatively small, I do take the time and personally answer them all for you. And if you want to learn how to run a tiny challenge to convert all that content into an actual paying client with a vehicle that you need to build more know, like, and trust, then I have a video on my channel called What Is a Tiny Challenge? And that will be more than enough to get you started on how to run tiny challenges.