How To Scale 1:1 Coaching

For over 100 years, no one has been able to crack the code on how to scale one on one coaching. Now we all know one on one coaching gives you the deepest transformation. It's the most intimate, most personal, and it's most valued coaching there is. However, you can't do it at scale up until now. Now I've presented this framework to so many masterminds and every single person when I open this, say, no way, it's not possible. But after you listen to this training, you'll realize how possible it is. And maintains the essence of the one on one coaching, that deep transformation, but allows you to scout in a group setting all in one. So if you're curious, if you're wondering how to give the right impact and scout at the same time, check out this video. Shadow seating tiny challenge, which is a paid tiny challenge. This is the paid tiny challenge. So if you've done over 100k, you're going to go to a paid model. And the paid model is this. It's one on one, it's paid.

And there are five calls, 45 to 60 minutes each because it's paid, delivered in five days with shadow seating. So what's a shadow seating? So you're going to do the one on one challenge with the person who paid to be there.

But then you're going to also offer shadow seats and usually that's paid as well for a load ticket. So for example, it'd be $5,000 for a tiny challenge and then $97 shadow seat. So shadow seat is paid. People going into the room, the same zoom room as you, and watching you coach that person one on one. They're not getting coached in a group setting. They are literally watching you and observing you coach that person one on one. And it's their responsibility to draw away the parallels and the questions and the exercises and the breakthroughs to see how it applies to their business. And it's optional if you want to leave time for Q and A at the end to the people that are shadowing. And so we've done this and we leave room for Q and A, but we've also done it where we didn't leave room for Q and A. So and so the call might be 45 to 60 minutes long. And then people who are watching it in the shadow seat, you're gonna get crazy value. They're gonna be, wow, that's crazy. They just witness you help someone get a breakthrough. And then if you want to leave room for 30 minutes of Q& A, hey, I'm gonna break this down. Any questions and they'll go, hey, why did you ask that question? How did you do this? Why did you do it this way? I noticed this. And then you can answer questions. And the benefit of a shadow seating. And the problem it solves is this is how you scale one on one coaching. Now, coaching has been around for, let's just call it 100 years. And up until today or only a few months ago, no one has ever been able to scale one on one coaching. The only way to scale was to go to group coaching. And you lose the benefit of one on one. But now tiny challenges has changed the whole game. And we've discovered a way to scale one on one coaching. Every time I do a presentation now and I open up with a line, I'm going to show you how to scale one on one coaching. And many of you believe that you can't. And up until this point, you're right. Up until and after my presentation, you'll be blown away. And everyone's blown away by it. It's like, oh, my gosh, you just broke the whole model of how to scale one on one coaching. And so the benefit is because when you present your offer on call four or call five, you're not just presenting the offer to that one person that is being hot seated, you're presenting the offer to the entire room that are observing. And so if you've got 100 people that are shadowing 100 people get presented the offer. That's how you scale one on one coaching. And so that's the, that's the, I guess the downfall of just the tiny challenges. One offer, one person, which is great, so much reciprocity. But once you get after 100k, you don't have to change the model. The model stays the same. You would have done 20, 30, 40 tiny challenges to get to 100k. You don't have to create anything new. It's the same thing, but it's paid. And now you have shadow seating and you present the offer to the whole room. If you're selling anything over 10k, the best way to sell it is through this model here. I believe the best way to sell it is through this model here. Because you're demonstrating access when you're selling something over 10k and you're demonstrating competency and that's what they want to buy. When they see you coach one on one and they're like, wow. And then in the offer it's 10k or more and I get access to like Ivano through this model or I get access to noi and I've seen how good they coach, then it becomes a no brainer. So that's where the model works really, really well. And that's what we did with Darlene. I told Darlene the 100k offer and then pitch point one on the back of it and we had like 4:45 applications to 0.1 after the last shadow seating. So watch that. If you haven't watched it, it's freaking phenomenal. So how to deliver a shadow seat, how to fill and deliver a towel sheet. So I'll give you some principles. I'm going to open for some questions. Okay, Number one is this. This is how you deliver it. Number one. So you just need to decide on a winning hook. And the winning hook is what are you the best in the world at? What are you the best in the world at? Because you're going to be demonstrating competency and if you have people shadowing and you're not picking a topic where you're the best in the world at, then it's probably going to fail because then they're going to see how incompetent you are or incompetent you are and it's like, oh, so you definitely don't want to do that and put yourself at risk. Pick a topic that you're the best in the world at and you know how to get a result in without a shadow of doubt. So for example, the first time I did a shadow seat, I did it with Sarah, Kaylee. Kenny was in the room as well. And few of you guys were in the room. Nick, you were there. And basically at that point I'd done over, I believe, over 60 group challenges and the majority of our group challenges had done over six figures each. And so I was extremely competent in helping someone create a six figure group challenge. And so the tiny challenge was on. Hey, I'm going to pick a person, we charge them $5,000. I'm going to help you build out a six figure group challenge. And so the ROI was there and I knew I was really, really good at it. And so it was a crazy hook. I decided on winning hook, something that I'm extremely good at that I know I can get a result in. Boom. And so that's the winning hook. Now the shadow seat I did with Darlene was more on how to help someone build out the perfect tiny challenge. And obviously we created the tiny challenge model. So, I mean, I know how to build out tiny challenge because I created the whole framework and Nat wasn't quite like that. And that was more about how to. It was a little bit like that, but not so much specifically. But that was kind of the topic there with Darlene. I picked something that's really, really good at that I was the expert in and that was the winning hook. Then I picked an existing upper tier client to do it on. So the shadow seats that I've done probably done about six or seven now. It's only been with Platts.

It's only been with Platts.

And there's a reason for that. Because the person you pick is just as important as the title that you run.

Because if they are uncoachable and we all know, you know how it is, right? Like it's a shit show, it becomes a shit show for five days. And so you want to make sure that you're picking a really coachable student. Someone that is enjoyable just for yourself but also for the room. And, and so be very careful of who you pick. And generally the upper, the higher tier they are.

That'S who you're going to pick. Like as a general rule, like that's it. Like, you know.

Yeah, I will say hand on heart, I don't believe there's anyone in Platts, which is like super annoying to coach. You know what I'm saying? Like, yeah, like that's just, you know, like that's why you're here, that's why you Platts. And so that's why we do shadow seats on the highest, highest tier client that you have. The highest tier client. So pick the highest tier client that you have, even if you like. So for those of you watching this recording, like even if you only got a 1k offer and a 3k offer, pick the client that bought the 3k offer. Or even if you only got a 1k offer and you don't have a high tier and your business model is built on scaling a 1k offer, which I've seen, like I know a lot of friends who have a multiple seven figure business and they only sell a 1k offer. It's like, what the hell. For example, Phyllis is on $8 million a year and she has only one offer and it's two and a half thousand or something like that. No 10K, no 15K, no 25K, no backend, nothing. One $2,500 offer all the way to $8 million. It's like, whoa. So if you're in that category where you've only got one offer, then pick the one that's at least paid in Full and have maybe paid multiple times, you know what I mean? So that's the highest tier client that you have. Now, Winning hook, what are you the world's best at? Pick an existing high tier offer and the shadow seating is pitched to the lower tier, meaning maybe the payment plan clients or if you've got two offers, the lower tier client. So that's kind of the thing there of Shadow Seat. That's what makes Shadow Seat work so well is winning hook. Pick the highest tier client you have and shadow Seat for the lower tier. Now why do you shadow seat the lower tier? Because you're going to be selling the upper tier so you wouldn't pick two lowers because then the essential model is kind of broken. So the next step is not to buy your higher tier. The next step is to buy the next one. So it doesn't really make sense. You go, you need to go one step lower so they buy one step higher. Show of hands, if that makes sense. I want to make sure that's clear. Yeah. Cool, cool, cool. All right. If you watch this far, then my guess is you got a lot of value from that video to the point where maybe you could have even paid for it, but you didn't have to because it was all for you for free. So the small ask I have is if this was valuable for you, just hit the subscribe button because I want you to be notified of future videos that are released and that's going to allow you to get paid sooner and transition out of your current job and into full time coaching. So go ahead, hit the subscribe button and I look forward to seeing you on the next video.