How To Scale a Manifestation Coaching Business From $400K/yr to $1M (Live Coaching Session)

It's so rare to see a manifestation coach get to $400K a year. And in this video here, this is an actual one-on-one coaching session that I had with one of my students who we helped get her to $400K a year. And she's a quantum manifestation coach, which is completely woo-woo. However, she's crushing it. And in this session here, we did a live event where we got our students, and it was a very small group where we said, if I had to buy your business What will I do to go from where it is right now to get it to $1 million a year? And so you'll see me and my business partner Tony coach her on what we do to get her from $400K to $1 million a year in a completely intangible niche. In this video here, we coach her on how to refine her message. We built out a content plan and a lead magnet that's going to attract her really high-quality paying clients. And more importantly, we mapped out the exact steps on what we do if we bought her business. So If you're in a woo-woo, intangible, quantum manifestation, whatever that kind of niche is, this video is for you.

So I'm Simone Travers. What my niche is? Well, that's the million-dollar question, isn't it? But I, I really stand for freedom. So being able to step outside of the confines of the walls that we live in and being able to recode our reality, to rewrite reality, to rewrite the way that we see things, our perceptions, and step into a completely new way of being. So we're free to live the life of our dreams and to really step forward and leave the legacy to change the world. That's something that I'm really passionate about. And giving people the in-between skill sets, you know, the skill set of being able to connect the dots from the big pillar things that they have been learning and how to see the world differently so that they can action things differently and see themselves differently. And that's a combination of identity, that's a combination of quantum, that's a human behaviour, and everything in between. And I guess my intention for the next couple of days is to bring that down to a one-format sentence that really, really speaks into what I do, so that I can take that marketing to the next level, but also to kind of give me the edges of my own lessons, because when I teach, I love to teach everything between spirituality to human behaviour to understanding yourself to legacy to systems. to being able to run a business, being in business for over 20-plus years. And so giving myself the pillars so that I can drive that and create a bigger impact and actually leave the legacy that I know that I'm here to create. So that's my intention, to step forward, be a little bit bolder, and also to, I think, have the courage to go to the places that I know that I want to go to. And that I feel like sometimes, if I'm completely transparent, that my own limitations are getting in the limitation, like getting in the way of my clients. So really getting over myself and stepping forward and creating big things so it opens the doorway for them.

Number one, I would buy it, yes. The same reason, like your positioning is just crazy unique, your communication is crazy unique. So it's fundamentally, you know, double down on that marketing.

I don't know about what would be my IELTS statement if I'd thought of this.

Over to you, TK.

Yeah, I made a couple of notes. I made a couple of notes. The note I made yesterday was get off the quantum fence. And I think part of the conversation we had today about like knowing your philosophy, I didn't write that yesterday. What I wrote was like, know what you stand for. And I think that that will come through philosophy. And once I get off the quantum fence, well then I get to find my, I think you said your intention was like to find your one, like your one format sentence?

Yeah.

Yeah.

And I think the way that you'd find that one format sentence would be through being off the quantum fence and just knowing what you stand for. And so I think probably a lot of the conversation that like, if I was to buy your business, like that would be the first thing is like, what are the philosophies that I, I stand for? Like, what do I believe in? And how do I now create content that shows what I stand for? And also, how do I create content for like what I don't stand for? Which could be reaction reels or pulling people, not pulling people apart in a poor way, but just being like, you know what? Like, I see this differently. Like, oh, you know, hey, I saw this and what I noticed about that is this thing. And so if I can come through like this lens of curiosity, That's what's gonna suck people in. The other thing I would look at is you mentioned some great numbers yesterday. I think it was like $600K or something to that effect. But like a lot of that came in the last 2 years or the last 12 months. And so I would also just be looking at like, what's the Ascension model that we're running at the moment? Because— It might be high-ticket offers, but there's no model. And so I need, if I was to buy it, I'd be just looking at like, well, what's my core offer? What's my premium offer? And for me personally, I'm of the belief like, let's have a structure that we can sell 'cause that's gonna give me certainty to sell. And at the moment, I don't know if we've got that structure. So that would be it for me. It's just we've got wild ones, we've got branding, we've got awesomeness, we've got talent coming out the wazoo, which is great. But if I was to buy your core offer, what is it?

Wellness.

Okay.

Yeah.

Yeah.

And I think that's, it's been in a bit of a holding of like, okay, where am I going to pivot? Because I'm confident enough to collapse everything that I've been doing and just build a new model.

Yeah.

Because I believe my people that are my people will stay through that transition anyway and then just bring the new.

Yeah, I don't know if it's necessarily collapsing. I think for me, I'd just be looking at like, what is the wild one's mini? Like where's my starter pack to opening my intuition? What am I, like, what do I just be looking at? Like the tiny, like I'm intuitive, but you know, how do I use a pendulum? Like I'm intuitive, but like, well, what sort of tarot deck do I get? Oh, okay, I'm intuitive, but like—

I'm pretending at that.

I understand.

Yeah.

Whatever the starter, like whatever the starter kit is, like I need a starter kit.

Yeah.

To showcase my talents for 2 reasons. Number one, holy shit, it's real. For them, they need to know that like, holy shit, it's real because everybody else in their life has probably told them like, oh, it's just a gut feel, it's intuition, it's meh, meh, meh, meh, meh. And like they've probably been, you know, discounted. And so my core offer for you would be like, I'm using the word starter kit, but just like what's the, Exactly. My girls are into makeup right now and they've got so many freaking tester kits of shit, but I need a tester kit because I wanna be able to test the eyeliner and be like, wow, I do look good with eyeliner. That's true, that's right. And then I would look at the backend, but that for me would be the first, that would be my number one first best move is how do I get starter kits in people's hands or how do I get Wild Ones kits into people's hands? Yeah, I'll get that into your hands.

Like, could that be foundations? Like, just that's the, like, thinking differently, the foundations, getting out of the cage. Yeah, I use my analogy.

Yeah, yeah, yeah. And that's, yeah, 100%. Like, yeah, thinking like, hey, here's the thinking differently, and yes, this is what it is. And like, then a lot of your content could be like, hey, like, inside the thinking differently thing, like, we've got this, let me run you through this thing, or let me teach you about this model, let me show you this thing, or let me do that. And then by the time they buy the training, they're already like familiar with what's inside. So it wouldn't need to be anything new. It just would need to be packaged more deeply inside closed doors. But externally, I would just be sharing the same thing.

Yep.

Yeah.

Because you've got so much proof on backend. Like we've got so much proof that like once they're in your world, they're in your world and they're staying in your world. And it sounds to me like everybody who's in your world is very loyal. If you could collapse everything and They'd be like, yeah, cool. You're doing something crazy, we're in. So I just need to scoop up more of the market of, I just need to scoop up more market. It's that.

Yeah, great. So $580K last year.

Uh-huh.

Yep, that's awesome. And so yes, I would buy your business 'cause it's different, it's positioned well. And I would hire you. to stay on full-time for the next 50 years.

Yeah, awesome.

You're not phasing out a business because you built that business to $588K through sheer competency. Because, you know, like looking at your business, there was no systemized marketing method to acquire customers.

I've never done a bootcamp.

That's correct. Or like a challenge or whatever.

I've never done anything.

That's what I'm saying. That's what I'm saying. So So that's what I mean. Like, so if I bought your business, here's a— I would drop trying to figure out your I help statement.

Yeah.

Because your I help statement is your demonstration of competency. So I would be doubling down on what we talked about with the reaction reels, doubling down like crazy. And after you get featured on 30 podcasts, I promise you, you would know your I help statement. And then when you go on the next 30, you will know it even more because you thought you knew it but you didn't. And so after I've been on 30 podcasts and then shooting 20 YouTube videos, I finally figured out, okay, I think this is how I help someone now. So you just, you just never try to get it.

Find you.

Just, it just, you know, just do more reps and it comes, you know? So now it's, we're in the first client niche, not in the first $10K, like get your first client online, right? So that's what Tiny Channels does, it gets your first client online. And then it gets you, then it's the same vehicle that gets you to $10K, then $100K. So then I would be building, so first of all, I'll be building a business model that can scale because you can get to $500K, even probably a million through competency, but you're not gonna exceed that without a systemized marketing machine. And so we need a rhythm, a marketing machine, 'cause at the end of the day, at some point you're gonna have to delegate, you're gonna have to hire a team to do marketing and/or you're gonna, need to do it with your schedule, but you can't do it without structure or system. So I would have a systemized way of marketing. So if I was to build an ascension model for you, pretty much what TK said, I don't know if I'd do a challenge per se.

I mean—

I can do my Dr. Joe 'cause I can advertise that above the line now.

Yeah, like what's a good— like, because, because here's, here's how I see your ideal client coming to you. They're going to watch your reaction reels. Mel Robbins is going to comment on it. Tony Robbins is pitching like, who's this lady? She's good, right? And, and that's just the influencers. But then every other one is going to be like, I've never seen this take on what intuition means. And then like, what the hell is this? And so they're going to be looking at you Everywhere, they're like, "What? I want to learn more about what she's doing." They're gonna search you. So that's that's how I see my client process to you, and and I'll be like, "Does she have a YouTube?" Yeah.

I want to watch some of that. Oh, see YouTube.

Yeah. Because because what you do in a sixty-second thing will be like, "I want to watch a sixty-minute thing of that." Yeah. Right. And I'll be looking Facebook, looking everywhere, and so then so you you have they'll find it, and they'll find it in a group. Whatever they'll find it. But then I'm thinking, now what? So if I was sitting in your shoes, what would I want next? I don't think I'd even want a challenge, to be honest, 'cause I don't need that. 'Cause I'll be— I'm already wowed by the content. So you already sold me by your content. So I didn't need more time with you to trust you. Your content is so different that you've already sold me from watching 5 reels, right? So I'm thinking, Like maybe even a VSL slash a book slash something that's short that sells a phone call because you sell them by phone call, right?

I'm not.

Yes. Okay.

Messenger.

Okay.

Whatever.

Messages. Yeah. Just like when I do my Dr. Joe, it's just comment and.

Okay.

Okay.

Comment and pay.

Okay.

So.

So.

Okay.

So this is what I do then. I'd have. A high-converting lead magnet that is your front-end funnel from anyone who watches. So it'll be on your Instagram, your Facebook, your YouTube. Like if they watch a 1-hour YouTube, hey, if you wanna learn more, here's my book. On your Instagram page, yeah, my Instagram page has tinychallengesbook.com and then on Facebook, tinychallengesbook.com. Like if they wanna learn more, here's the book, right? Rather than going to a 5-day thing, whatever it is.

Would you put a fee on that? Would you do like a $197 or like would you do like a—

No, if it's a book, free plus shipping, you know? Yeah.

But it's seeming like a high value giveaway. Like, hey, by the way, like if this is for you, like bam. And like, it's not a mini course, but it's just like, it's a bunch of bundled assets.

Yeah.

It's an asset bundle.

A mini course is great. I would even do a mini course 'cause you probably have like, mini course on how to—

Yeah, and that's the starter kit.

Yeah, like the starter kit and it's free. DM me mini for your free mini course on blah, blah, blah. And then that's your feeder. So you're gonna get constant DMs now.

Yeah.

You need a salesperson.

That's correct. Which you probably already do, right? So I would—

No.

Okay, whatever.

My VA just gets the payment and tells me who's in it.

Doesn't matter, that's figureoutable.

Yeah, figure outable.

So the mini course, okay, so this is what I would, I just, the mini course is gonna be, know that the mini course that's gonna rock for you would be iteration 6. So just get the dirty 5 out. Get the dirty 5 out. You won't know what's gonna be the best mini course. We didn't know it would be a Tiny Challenge book. If I knew, I'd be creating a book 3 years earlier. And even then when we created a book, we didn't know it'd be a feeder to bootcamp. If I knew, I would've done it as soon as I launched the book, but do you know what I mean? So now every book buyer gets bootcamp. Yeah.

Mini course number 1 for me would be a shadow seat experience for one of your high ends and I would let them come and watch that. Imagine being like, hey, get this, get this, but then they get to see you coaching. It's just a doubling down of competency for you. And in that will be the offer for the phone call. In that will be the offer for the the bootcamp or in that will be the offer for whatever the conversion mechanism is. But the mini course just has to have a baked in offer for the next thing.

Yeah, yeah, yeah. So whatever you do, it's all DM me for free mini course on how to XYZ without ABC. So something like that, right? And so that'll be on your Facebook, DM me for free mini course, Insta DM me for free mini course. If you do long form, Hey, in the comment section, DM me for mini course. In your bio in YouTube, DM me for mini course. Then mini course gets a DM and then you decide what to do with the DM. So that's gonna be your consistent pipeline to get DMs. We can decide on what that leads to, but that's your power 'cause that's what's working now.

Yep.

And so, but where everyone's thinking, like one thing is like, okay, what's already working for her? How do we double down on that? How do we remove friction with you? Does it remove friction? Double down on what's working. You will quadruple your business straight away, right? And then that leads to now the Ascension Model. So let's just leave that for now. That will get you to $2 million. Yeah, we'll talk about that tomorrow. Yeah, and then I'll send it back to you.

Okay, so just so that I'm clear, once I do that in the DM—

My field of $2 million, send it back to you.

With that lead magnet.

Yeah, let's go.

They go into the mini course then where?

Like that mini course—

The mini course they're not gonna watch.

Yeah, it doesn't matter.

It's a mini course, it doesn't matter.

And so the Ascension, you just fill up?

We've got the phone call.

And then I just make it up from there.

Yeah, the mini course will be, leads to a booking with you. But really most people, A, won't watch it, or B, if they do watch it, you need to follow up anyway saying, how did you go with the course? Or by the way, while I got you, We've got a 2-day Dr.

Joe workshop coming up and—

Just do your normal chat with him.

Would you like to? Yeah, but just bring him to the Dr. Joe thing.

Yep, yep, yep, yep.

So currently I have my Powerful Wild You, I've got my Wild Ones and then I've got my 100K.

Should I, the mini course—

Powerful Wild You.

Delete, that just becomes the mini course and then I can upgrade them into and just have 2 big masterminds.

Yeah.

So like 30 and 100.

Yeah.

Yes.

Yeah, yeah, yeah, yeah, yeah, yeah, yeah.

Boom.

And then Dr. Joe will just be my front end 2-day.

And here's the reason why though, like, yeah, for similar work, because your competency is through the roof. So you don't need, they don't need, they have zero doubt of how good you are because you've demonstrated competency in your marketing.

Yeah.

And so you don't need to sell a $2K. The reason why people People need a 2K. It's like, I don't even know if you're that good, you know? But you are freaking good.

Thank you. So yeah.

Hmm.

Yeah.

Yes. My word for you would be demonstration selling.

Okay.

Yeah. Yeah.

You're just always demonstrating. You're just always just giving your best while you're doing the reaction reels or you're doing whatever it is, but it's demonstration selling.

Yeah.

Yeah.

I love that.

And if everybody just take note of the language of like, it's the mini course, it doesn't matter. Yeah, please remember that. Like, it's the mini course that doesn't matter. The thing that does matter is the phone call and the, hey, did you get access to the mini course? And hey, here's where you should start with the mini course.

By the way, we've got like a 2-day Dr.

Joe thing that we've got coming up. Can we get you a ticket for that?

Mm-hmm.

Here's when the dates are. Well, you know, it comes with the mini course.

You didn't know?

Oh yeah, no, it comes with the mini course. Like, let's do it. And a good salesperson will then also do follow-up and ask where they're at with it and then try and ascend them before, but At a minimum, I'll just, I get started on, I get started on that.

Yeah. Every day reaction reel. Every day. And build it up to the point where once you've got like, you know, say 20,000 Insta followers, which you'll get in about probably 3 months if you do this every day.

You should say like, hey guys, comment below if you got an idea that you want me to break down because you love that. So you send it in.

So many people send me stuff and you'll be giving them out what they want.

Yeah, okay.

Yeah, Snapchat. That's why I like this.

This guy, the CIA agent.

Yeah, yeah. I forget his name. Like people send him stuff now. Yeah. You know, can you critique this? Can you review this? Can you?

What do you think?

What is this?

Yeah.

Like can you break this down?

Yeah. When you get that, that's like.

Yeah.

That's another level.

Yeah.

Amazing.

Thank you.

Well, there you have it. That was our coaching to her one-on-one. And then you might be thinking, did she actually get to $1 million? And so in about 7 months' time after that session there, I interviewed her again, and I'm proud to say that she had her very first million dollar year. And so this is the testimonial or the review from her at the next in-person event that we held from Simone Travis.

I had not made a single dollar in coaching ever. So since then I've made over $3 mil now, uh, and finally hit my first 7 figures in a year. How's my life different now? Well, I work 3 days a week. I travel the world full-time. I don't have a base. I'm surrounded by people that I love. I do what I love. So I had a belief that everyone was better than me, that somebody knew something that I didn't know, and that their level of confidence— and so I spent a lot of it in comparison of like, oh, they would speak and I'm like, oh, I don't know that and I have to know more, and oh, and I'm not as good as them. And I'd hear someone articulate and be like, now I have to go and work on my speech. And I would have shiny objects all over the place because I just didn't think that I was good enough. That's what kept me on zero for so long is because I never stopped to think about what I could do. And when I was networking, I was coming from the place of, how do we— how do I be more like you versus how do I bring out what's good in me? My ability to dream bigger means that I can actualize bigger because I become bigger. And so My standard is I don't travel non-business class.

Like, I've allowed—

like, when we're talking about allowing ourselves to be, I never thought that I'd be able to choose that life for me. I came in with a belief that I could only have a really wealthy lifestyle if I was supported by someone to have a wealthy lifestyle. I didn't think I could create it on my own, and it's given me the ability that I am Very capable of creating on my own.

Yeah, I think the one, one belief is being you is the answer.

And that belief comes from being surrounded by the right people that give you permission to actually understand that belief as truth, that you are the answer. Being all of you is the answer if you want to go to the life that you want to live, to the income that you wanna live, that it's learning to be more of yourself. And to do that, you surround yourself with the right people. I've never felt this much love and this much safety to be all of me and to go after my wildest dreams at the same time.

All right, if that was super valuable for you and you're looking to grow your coaching business and get consistently paid as a beginner, no-name coach without a following, I have a full 8-hour course on my channel called How to Get Leads Now on Social Media Without a Following. I'll drop it in the description below and you can watch that full 8-hour course on how to consistently attract leads that can pay you for your services. Check out the video right now and I'll see you on the next video.