Six Figure Coaching Business Blueprint (No Ads, No Following)

In this solo presentation, Richmond Dinh argues that the fastest path to a six‑figure coaching business in 2026 is not through viral reach or paid ads but through deep, intimate relationships with a small group of raving fans he calls the “Loyal 100.” He shares personal proof points—80,000 followers generating $10 million, zero staff turnover, and a $350 k investment in a high‑ticket coaching program—to illustrate that trust and long‑term connection outweigh audience size. Dinh outlines a four‑step framework: (1) Niche down using six demographic/industry axes (age, gender, race, religion, life stage, industry) to create a hyper‑specific market where you become the sole provider; (2) Price premiumly, using “forced competency” to raise standards, attract attention, and generate word‑of‑mouth; (3) Run “tiny challenges,” 5‑day one‑on‑one intensive pilots that deliver high‑value time, convert at ~30 % and generate referrals; (4) Scale the model mathematically, showing that 10 tiny challenges per month at a $5 k price yields $15 k/month and reaches $100 k in under seven months while building the Loyal 100. Throughout, Dinh reinforces the importance of long‑term relationships—both with clients and staff—as the foundation for sustainable, scalable growth.
Chapters
The fastest way to build a 6-figure coaching business in 2026 isn't going viral, it's going deep. If you have zero followers, you might be closer to 6 figures than you think, because in today's world, the coaches that get paid are the ones that prioritize intimacy over attention. Because when one person believes that you understand their future better than they do and they feel an intimate connection to you, that's when money moves. When I left optometry and stepped coaching. I didn't build my business through chasing followers. In fact, I just started my Facebook profile 9 years ago when I started my journey as a coach, and I built it through mastering intimacy, one client at a time, one outcome, one undeniable result at a time. No ads, no following, just proof. In fact, right now across all social media platforms, we only have 80,000 followers, and they may seem a lot to some of you watching right now. However, we generated over $10 million cash collected last year on 80,000 followers. And that's a huge ratio compared to how many followers we have, compared to other influencers out there who have millions of followers and struggle to even make $10,000 a month. Now, this is all generated from what I'm about to share with you today. And if you have zero followers right now, you're actually in one of the most powerful positions on the board because you have nothing to hide, nothing to protect, nothing to maintain, and the ability to focus deeply on one person's problem is going to be your strategic advantage. So in this video here, I'm going to walk you through what I call the Loyal 100 Blueprint— how to build a 6-figure coaching business starting with depth, not reach. So what is the Loyal 100? Picture this: would you rather 1 friend for 100 years or 100 friends for only 1 year? I would rather 1 friend for 100 years. And if you've got 2, 3, or 4 of those friends, you'll have a very enriching fulfilling and meaningful life. But most people don't think like that. And your loyal 100 is your 100 raving fans that will stay with you for a very long time, and anything you offer, they just buy instantly because they just love what you're about, who you are, and the trust and rapport you have with them. And if you imagine 100 raving fans that pay you a couple of thousand dollars a year, you will make a very comfortable income. You have the certainty and also a level of fulfillment and joy and meaning that you've never had before because you'll be working with your dream clients. And so I've always gone through the mentality, if you approach life and every relationship from a long-term basis, you'll have deeper relationships, more meaningful relationships, and more importantly, your business will grow. I've been with my wife Penny for 23 years now. We started dating when I was 20 years old, and we've been for a very long time. I've never been through that season where I was a player and I was dating girl after girl after girl. It's never been my style. I've always went to the mentality, I just want one person, pick the right person, and stay with them for the rest of my life. And that's with my wife Penny. Now, I've also been through that with my friendships as well. I've been best man 5 times at 5 different weddings. That's 5 bachelor parties I've had to organize for my friends, but more importantly, 5 best man speeches I've done at 5 weddings because I value long-term relationships. We also have 24 full-time staff members in our company right now. And since I hired my first one 8 years ago, we've had zero people leave our company. And I thought that was normal until I was speaking to my 7-figure, 8-figure entrepreneurial friends and they would say, what, you've never had anyone leave you? Our biggest problem right now is my EA just left, my head of marketing just left, my head salesperson just left, my head coach just left. And they're constantly having problems with trying to fill up new people because people are leaving. And we've had zero people leave us since I hired my first one because I value long-term relationships. And we've even never had anyone say, oh, I got offered a higher pay elsewhere, and if you don't match it, I'm gonna leave. And no one's ever been disgruntled and just quit. Yes, we've let people go. Yes, we've had to sack people. But anyone that we haven't proactively sacked, they've never left us. They stay with us for a very long time. And that's how we've been able to grow a very stable foundational solid and safe business that's able to scale very, very fast because of long-term relationships. So that's the principle of the loyal 100, and I'm going to share with you on how you can build your loyal 100, because that is the approach that you need to take in today's market, because we are in a trust recession and too many influencers and experts are only trying to get your dollar and get it once and stay there. I would rather earn someone's trust, keep that trust, and have that person buying again and again and again and again because I'm not in the business of client acquisition. I'm in the business of client retention. And if you focus on client retention and build upon that, you will stack a very, very profitable business with dream clients that you love. And so there are 3 key areas when you're building your business from scratch to get into 6 figures. The first part is, you've probably heard it before, is you need to niche down. You need to identify your niche. And you've heard this before— niche down, the riches in the niches. I don't want to really repeat anything that you haven't heard before, but I will help you out by giving you some categories to niche down to, and I'll explain some concept that's going to really allow you to think differently. Because maybe the story you have right now is, if I niche down, I'm going to exclude a lot of people, and then I won't be able to serve everyone. Or how do I find my ideal client online if it's too too small? I'll answer all those questions here for you, but I'm going to start the process by niching down. I'll give you 6 categories that you can immediately niche down to, which will help you attract more of your ideal clients. So number 1, you can definitely niche down to age, gender, race, religion, life stage, industry. So those are the main areas you can niche down to. So I'll give you an example. Rather than being a life coach for everyone, well, why not be a life coach for someone over 50? When I started out as life coaching, I wanted to be a life coach for the elderly, actually for people over 60, and because I realized it was underserved market, there was no life coaches for people over 60. And the reason why I wanted to do that, even though I was I was much younger back then, and I looked even younger than I was because I was Asian, right? Um, but being an optometrist for 10 years, I had done 20,000 eye tests, and the majority of those eye tests were done on elderly patients. And so I got to know elderly very well. I learned how to build rapport with them, and I just liked them. And so I realized, okay, if I'm going to become a life coach, I should do it for the elderly. And that's age, and that's also life stage. And only to realize that when I coached them, I didn't actually love coaching the avatar. And luckily I tried other avatars as well. But that's the first— me niching down. You don't want to be a life coach for everyone. You want to be a life coach for someone. So age, you can do age, you can do gender, males, females. You can do race. For example, I might be wanting to coach men under 40 that are Asian, or you may coach women over 50 that are, I don't know, Malaysian or Caucasian or whatever race that you want to coach. So you can also do it with religion. You can say Christians, Catholics, Muslims, Islamics, whatever. Life stage: menopause, adolescence, teenage years, or elderly, or going through retirement. You can do industry like the coaching industry, real estate industry, the farming industry. And so These are some categories which you can niche down to, and I would highly encourage you pick at least 2 of these 6. And the more that you can pick, the better it is. Now, you may have a limiting belief that, oh my gosh, if I niche down too far, I'm not going to have any clients. And that is true, but what you're making it mean may not be true. And so I want you to imagine this. Imagine you wanted to be a life coach for everyone, everyone. So you want to serve everyone on the planet here, and that's fine. There's a lot of people there. It makes sense. If I become a life coach for everyone, there's everyone there. It's a lot of people. The problem with becoming a life coach for everyone is, let's just say in this pool here there's 10,000 people that you could coach. But guess what? There's also 100,000 life coaches here, meaning that 10,000 people you could coach, but 100,000 life coaches all trying to coach everyone. That means there's only 1 client for every 10 life coaches. That's a really bad ratio. At best, there might be 10,000 life coaches here. For 10,000 people, there's a 1-to-1 ratio. So now even though there's a lot of people there, but there's even more coaches trying to coach everyone because most people are afraid to niche down. If you wanted to niche down and go to a smaller market, saying rather than being a life coach for everyone, but I'm going to become a life coach for women who are going through, um, who are empty nesters now, the kids have moved out, and they're Christian women, empty nesters, which means their age is probably over 50. So now we've got 4 things there. Now, how many women are there? There's still quite a lot, but it's much less. And if you say, you know, I want to niche down even more, and I want to make sure that they're Christian women, so we put religion in there. So we're picking 5 of these and say Christian women, empty nesters, life stage, uh, over 50, and, and they're Asian, and they're Asian, because Asian culture is very different. And so there might only be in this category here 100 women there. But guess what? How many people do you know serve Asian women that are Christian, that are going through empty nester stage, that are over 50, right? Women over 50 that need support right now? Probably zero. And so if you coach this market, you'll be the only one. And so the ratio here be 1 to 100 instead of 10 to 1. And so you have a 1,000x advantage because you're the only one serving this market, which means you'll be the expert. And when people don't really have a choice, they will choose you. But when they have a choice here, you have to be really good at marketing, at branding, at sales, at offer creation, at everything that is required to do. And that's why it's so hard for beginners to get started if they don't niche down, because you have to become good at every aspect of business. Otherwise you're going to be wiped out by so much competition. Whereas when you're niching down to this far here, there's less pressure to be good. Not saying you shouldn't be good, but there's less pressure to be good because you're the only one. And when you're the only one in that market, people will hear about you very, very quickly because the ratio here— so it's true that there's more people here, but there's also more people trying to serve the same market. It's true there's less people overall here, but here there's only one person, and that might be you. And guess what, my friends? That's what I call your loyal 100. And if you serve that market there and they all came to you and each one paid you $2,000, $3,000, $4,000, $5,000, $10,000 a year, you'd be on a very healthy income serving people that you love, and you will crush it fast. And so step number 1 in building a 6-figure business from scratch, no following, no ads, nothing like that, is to make sure you really have the courage to niche down. You will move forward further, faster than ever before. And here's the worst-case scenario: your niche is not a tattoo. You're allowed to change it. But more importantly, if you have the courage to do this, you have first mover advantage and you'll be the one that's putting your foot forward first and people say, wow, how come I didn't think about that? Right now, there's a niche market out there like a football stadium and there's no hot dog stand. And if you become the first hot dog stand for that target audience, you will crush it because everybody, write this down if you're watching this, this is an important sentence. The biggest competitive advantage you will always have in business is when you don't have competition. Think about it. If there's a football stadium out there and there's no hot dog stands and you open up a hot dog stand and you're the only one, you could sell crappy hot dogs, old hot dogs, stale hot dogs, expensive hot dogs, and you'll still sell out because there's no one else doing it. But if you try to open up a hot dog stand in a football stadium and there's another 100 there, you better be really good. And even if you are, you will struggle because there's another 100 there. Because your biggest competitive advantage is when you don't have competition. That's why monopolies are illegal. And so you want to move in the marketplace where there's no hot dog stands, and you want to be the first one. And you will be kicking yourself if you are not, because if someone else opens up a hot dog stand, they become the first, then you would have lost your first move advantage, all because you lack the courage to just do it. And really, I want a final thing about this. What's the first— what's the worst thing that can happen if you moved into this category, became the first hot dog stand? Well, you don't sell out. Well, which will be very hard to do. You will sell out because they need you, but you don't sell out. You don't sell out, and then you niche up and you be broader. But try this first and you'll see that you will crush it. The next question you might be thinking: where do I find them? Well, when you don't have a following This is a second step that you must think about. When you do not have a following, you must do something bold enough to make sure that that first client you sign up talks about you a lot. Now we're going to spread word of mouth because guess what? Do Asian moms who are going through empty life nesting stage who are Christian hang out with Asian moms the same as them? You better believe it. In fact, their top 5 is probably the same because people spend time with people like them. And I would bet that their Asian moms spend time with moms that are at that age group, are spending time with people that are 50, 55, 60, and the kids are moving out of home and all those kind of things. And so they have friends. They may have 5 friends, 10 friends, 20 friends that are just like them. It'll be unlikely that they're spending time with women that are 80 or women that are 20. It's more likely they're spending time. So how do we get that first friend to start talking more about you? Well, the first thing is, if you are the only one in this space, they're going to talk about you. They're going to be like, oh my gosh, did you see a hot dog stand just opened up at this football stadium? I can't believe no one's ever done that before. They're the only one. And now I've been craving hot dogs for the last 5 years. I'm so glad someone opened up hot dog stand. So because you're the only one, they're going to be talking about you. But when there's another 1,000 or 2,000 or 5,000 or 10,000, they're not going to talk about you because you're not that special anymore. So the novelty factor of being the only one— think about it this way. Have you ever been in a suburb where it's like, oh my gosh, finally, finally they put a Krispy Kreme here, or they put a Chick-fil-A here. Finally, there's Chick-fil-A in our suburb, there's Chick-fil-A in our town. Clearly I like both of them. Now, and it's like people start talking about it because it's the first time it happened. It's the only one in town. Remember the first time maybe a KFC went in your town, or the first time a new shop opened, or a new industry, or something new? It's like that first time. ChatGPT had the first move advantage by being the first open AI source open for public, and that's why it's got market share now. So being that first one, people already start talking about it, and you want to be the first so people start talking about you. So what else do you need to do apart from niching to be the first? And here's going to be something controversial, but I'm just going to say anyway, because if I had to start all over, this is exactly what I'd do. And if my daughters and my wife were wanting to get in coaching, this is advice I'd be giving them. And so I'd niche down, but the second thing I would do is this: I would Price expensive, like really expensive. Why and how does this work when you're just starting out? Because of this: you will feel an imposter doing this. Every part of you would say, I'm not worth it, can I justify it, what if I don't deliver? But it's actually the opposite. So I want you to think of it this way. When I was an optometrist, there was a period of my career where I used to locum around and work in several practices, and I was like a consultant and I was filling in. Now, the majority of practices in Australia, the consultation to get your eyes tested was covered by the government. It was free through Medicare. But there were certain practices which said, we don't bulk bill and you can claim it back through Medicare, but we charge a private fee. And generally Medicare will pay— this is Australian government— it'll pay the optometrist about $60 for doing one eye test. And some practices, they would say, no, we don't do that, we charge $250 for one eye test. And so now you go to this practice where people come in And you know that they could have gone down the road for a free eye test, but this one here, you know they're paying $250 for. Now, I would work in both practices. Guess which practice you— guess which practice got more of my attention, got more of my time, got more of my, dare I say, um, I guess thoughtfulness and willingness to make sure that I over-deliver? The one that paid $250. Now it's funny because 20,000 eye tests, the majority of them were done in practices which they didn't have to pay. But I remember the first time I worked in that practice where they paid for the consultation, I was like, I better show up, I better step up. Not that I would, you know, do a dodgy job elsewhere, But I showed up more and I did more tests and I was more thorough with the history and symptoms and I built more rapport and I got to know their pets' names and their kids' names and I just got to do more of those things because I felt like, wow, they just paid 4 times the amount for this. I don't want to let them down. And so you show up higher and differently and better when you are getting paid more. Even though the imposter feels like, oh my gosh, can I justify it? Justification doesn't come first. Price always comes first, justification comes after. You will never step into the person that you know you can be or that you don't even know you could be if you don't increase your price first. And most entrepreneurs and coaches out there think they need to try to get the skill set first before they can raise their prices without realizing if they raise their prices first, they'll get the skill set faster because it'll push them to grow. It's what I call forced competency. When you force yourself to be competent, you will grow. And imagine this, imagine you're starting out and you thought, I can't justify like charging, I can't justify like charging $5,000 or $10,000, I'm just starting out. And you may think, oh my gosh, like my first one, I, I'm going to price it at $1,000 or $500 and something super low because I'm just starting out. And it's fair to say that And I would challenge you this, I would challenge you this, okay? Your first 2 clients, if you get 2 leads that come in the door, 2 leads that come in the door, the first one, quote them $1,000. The next one, quote them $5,000, and wait until both of them say yes. Now the first one that said yes to your $1,000 and the next one that said yes to the same offer at $5,000, watch how you show up to the person that paid you $5,000. I would dare say that you will show up more to the person that just paid you $5,000 than the person that paid you $1,000. It's crazy. Now, does it mean you're unethical if you didn't show up as much for the $1,000? No, because your price point always allows you to step up and forces you to become more competent. And maybe what you do is at that $5,000 they pay you, you'll spend 3, 4, 5 of that into another course to make sure you get better. To make sure you are highly qualified. And that's what I did as an optometrist. When I was working in practices which paid, I'm like, wow, I didn't even have my therapeutics set then. It made me push to get therapeutics even faster so I can start to prescribe, so my skill set became higher. And so you will force yourself to become better when someone pays you more, when you secretly know, oh my gosh, I could have got it less elsewhere. That is huge, and that's the biggest lesson I learned in price increases. For most of my career, I used to wait until I became good before I raised my price without realizing that every single time I raised my price first, it forced me to become good faster. That's the key. But why is this important from a referral point of view when you don't have, when you don't have any followers? Because people always talk about things that they paid a lot for. People don't, people don't talk about things they paid an average price for. People talk about things they paid a lot for or people talk about things that they got a bargain on, like an absolute steal. Think about it this way. If you went out there and you paid for a home and it was a record price or a record auction, you probably want to tell people that you paid that much. Like, I know I paid like $2.5 million for it. Actually, we bought the most expensive home in this town. Or we broke the record. People talk, people talk. And if people don't talk, they may tell their best friend and their best friend talks. Oh my gosh, they just bought that. Did you hear that? They just bought that. That's the power. And so people like to talk about the most expensive things they bought or when they pay for something super expensive because they want to feel a sense of pride about it. No one's like— the only time they don't talk about it is if they're afraid they're going to get judged by someone else But the vast majority will want to talk about it. It's like, oh my gosh. And I'll give you a real-life example, okay? I invested $350,000 USD into Myron Golden's VIP Day offer. That's a big investment. That's over half a million dollars in Australian currency, which you can buy a brand new 3 or 4-bedroom home with that money. And I invested in his coaching offer. Guess what I did? I told everyone that I did that. So I marketed for Myron Golden because it had been the largest investment in my life. And I didn't tell it from a place that I was showing off or that I was better than. I was telling from a place that I was really proud of myself for stepping up. Now, are there going to be people that invested in Myron Golden's free $30K offer that don't say anything? Yeah, there are, but there's going to be a percentage that do. But I guarantee Myron Golden just charged an average rate, no one's saying anything. And so I was very vocal about it, that I'm stepping up, that I'm living up, and I feel proud that I got out of my own way to do that. And I also did a video that I posted on my channel that I dropped $350K on Myron Golden. Was it worth it? What did I learn from him? And that video to date still is my highest viewed video that I've ever produced on any platform, and it's still increasing views exponentially as we speak. And so because I invested that much, I'm marketing for my own for free now because it was a huge amount. And so when you are pricing yourself strategically as expensive, people will talk about it and you'll get marketing for free. And more importantly, this is what will happen. You'll get better fast, but here's the other thing that will be pleasantly surprising. You will get better results. Not because you're better, but because your client pays more attention. It's crazy. I'll give you an example. If you walk through— if you walk down the street and you saw a homeless person and they said, hey mate, looking for some spare change, and you gave them some spare change and they gave you some life advice, said, hey, you know what, I'm here because I spent time with the wrong people, and the most important thing is make sure you spend time with the right crowd. I just got mixed up in the wrong crowd. And you're like, yeah, okay, that makes sense. Who you spend time with is who you become. And you might walk away and say, okay, yeah, that's good advice. Yeah, I don't want to be like that homeless guy, spend time with the right people, but nothing would change in your life. But if you dropped $100,000 to get personal one-on-one coaching from Russell Brunson, Myron Golden, Tony Robbins— which, it's too cheap for Tony Robbins anyway— I guarantee the fact that you drop money on a big brand or drop money in something serious and said, hey, Here's the first step for you to change your life. If you want to get to 6 figures, make sure you spend time with people that are already on 6 figures and/or 7 figures, 'cause who you spend time with is who you become. You are the average of your top 5, and the number 1 reason why you'll never get to 6 figures is if your peer group is not on that level. Change your peer group first, strategy always comes after, because who you become is dictated by your top 5, and your identity shifts, your beliefs shift, your values shift, your standards raise when you spend time with the right people. And it's impossible for you to not be on six figures if you spend time with six-figure coaches, because it's just a matter of time. Now, if you paid for that advice, you will listen to it more, even though it's the exact same advice as the homeless person on the street. And so by you charging more allows them to speak more about it, allows you to get better faster, because it forces you to get better fast. But also, they actually get results faster because they are more coachable, they're more invested, and they think you're a magician when in actual fact you're not. It's just because you've done this strategic pricing when you get started. And I totally get, as I talk about this, it's like, oh my gosh, this is such a big overwhelming thing. I'm not saying you should do it. I'm saying this is what I would do if I had to start all over again, and this is the exact advice I give to my wife and my kids if they wanted to get into coaching. And I would encourage you to to try it. Just to try it, just put it out there. That first call that you get, that first prospect you get, that first lead you get, if you're really nervous of even charging $1,000, just say $10,000, just say it. Just say $10,000, even if you've got a quiver in your voice, even if you're a bit nervous about it, just say it. Just say it and see what happens. And the moment that person says yes, you're gonna be like, "Oh my gosh, they said yes, they said—" Number 1, awesome. Number 2, you might be freaking out. Number 3, you'll be thinking, "How do I justify this?" And the question in your mind of how do I justify, how do I justify, how do I justify, The answers that come up for you will be insanely valuable and will force you to become competent faster by being the most expensive. And you'll be the gossip of the town. Because the final thing I'll say about this is this: people do not expect the cheapest to be the best, and they don't expect the best to be the cheapest. And so when they are paying more, they will already automatically think that it's better, even though the advice might be the same. Hence, they'll take more action, they'll implement better, they'll get better results, which means you serve them by charging more. In actual fact, anytime you charge less, you don't serve the client as much as if they were paying more for exactly the same advice. I trust this is valuable because I want to talk about the third principle that will allow you to get to six figures fast. When you're just starting out is this. How do you build your Law of 100? How do you get that first person? How do you get that second person? Yes, we're gonna niche down. Yes, they're gonna talk about you. Yes, we're gonna price at very expensive, but how do you find that first person? It's very easy. It's through a tiny challenge. Now, if you don't know what a tiny challenge is, some of you may know 'cause you've been following my channel for a while. It's a 5-day one-on-one challenge done with you and one other person. You and one other mom who's Asian, who's Christian, who's going through that next life stage of empty nesters and who wants to learn how to transition through the next phase of their life. Like you and one other person. Now the reason why it's so beneficial, you can check out my other videos on how it works, why it's so powerful. The reason why Russell Brunson has forwarded my book on tiny challenges, because it is the next biggest thing. It's the simplest way to get to get started, and it allows you to find your ideal clients, work them intimately, get referrals and re-signs really, really fast. But more importantly, you don't need a list for it. You can start anytime. You don't need to worry about speaking. You just do it on the phone. You don't have to worry about the tech. You don't have to worry about no one showing up because all the times work. There's so many benefits in that, and it's easy to get that first one, and the refer— and the, and the conversion rates are so high. And so the tiny challenge is the way I would do it. And build my loyal 100, because people always give you their time before they give you their money. And there's two measurements of time that people give you. Number one, duration. So have they watched 10 hours of you on YouTube or social media or events or anything like that, or 20 hours or 30 hours? So duration is important, but then the depth of time is also even more important. And so did they watch 10 hours of you through YouTube? Did they watch 10 hours of you through an intimate 1 or 2 day event? Or did they watch 10 hours of you or experience 10 hours of you one-on-one? So if they spent 10 hours of you one-on-one or even 5 hours of you one-on-one, that's more valuable than someone spending 10 hours on YouTube. In fact, 1 hour with you one-on-one is equivalent to them watching 10 hours on YouTube of you, which means you accelerated the time warp Because people always give you their time before they give you their money, and the more time they give you, then the more money they're going to give you. And you can imagine doing 5 calls one-on-one with them. Let's just say they were 45 minutes each. At the end of the 5-day tiny challenge, they would have spent 3 to 4 hours with you, which is equivalent to watching 40 hours of you on YouTube. They're sold. And so the tiny challenge is the quickest, simplest, easiest way to get started, but also the best way to charge the prices that you want to have the courage to charge. And I'm going to explain the maths of this. So I want to go logical now. So if I was to start all over again, here's the maths of how I would get to $100,000 in a very short amount of time. And so of all our students doing Tiny Challenges, okay, let's just say I had a Because we're going to get bold. We're going to go really, really bold. And let's say you're thinking about, I'm just starting out, oh my gosh, how could I even state $5,000 or $10,000 or something like that? Just, just say, just say $5,000, okay? If I had a $5,000 offer and I know that I'll feel nervous pitching $5,000, oh my gosh, how can I even do that? I, I, I would feel nervous even saying $500. Just say $5,000. It's just a number. If you need to rehearse it in the mirror, just do it in the mirror. $5,000. $5,000, $5,000. Now, out of 10 tiny challenges, our average student converts 3 out of 10 tiny challenges, meaning that if they did 10 tiny challenges, 10 one-on-one challenges, they'll on average convert 3, which means out of every 10, they would make $15,000. Now, you can easily do 10 tiny challenges in a month. That's about 2 to 3 a week. That's very easy to do because if you get that first one, all you need to do at the end is ask for a referral whether they sign up with you or not. Just say, hey, did you enjoy this? Do you know any other, other moms that would like the same experience? Could you put me in a 3-way chat with 2 other moms? And you'll get 1 or 2 or 3 referrals. So you can make $15,000 from doing 10 tiny challenges in the first month. And so that's $15,000 from this. You will step up, you'll show up better, Now, $15,000, the time frame it will take you to get to $100,000 is about 7 months. In fact, it's a little bit less than 7 months. So that means in 7 months you will make $100K based on this model here. But more importantly, you build your loyal 100 because the people you sign up from a tiny challenge will have this relationship with you which is so deep and enriching and fulfilling, and you'll move towards the goal of having 100 clients for 100 years rather than 100 clients for 1 year or 1 client for 1 year. And this is the goal, to build your loyal 100, because I spent so much time with you upfront. And it's easier than you think. And as you're watching this video, if you don't have any audience and you're just starting out, This is the way to do it to build your loyal 100. And so I want to finish off with a couple of things to bow tie this. Yes, some principles I talked about is scary to do. Yes, some principles I talked about is kind of contrarian. Yes, some principles I talked about is like, oh my gosh, you know, it will maybe raise some imposter or, you know, can I actually do that? But the opposite is also true. By not doing it, you're going to live in struggle street. You're going to try to compete with everyone else, and your chances of survival by opening the 100th hot dog stand when there's another 100 there is almost next to zero, no matter how good you are. The only chance you have of getting to 6 figures in today's market is to, number 1, think of building long-term relationships. Intimacy outweighs followers. Number 2, niche down. Number 3, be expensive. Number 4, run tiny challenges to build your law of 100. I trust this was valuable. If this was useful, I have other videos on my channel talking about how to get your first paying client without posting content. I also talk about tiny challenge as well, and then even how to craft your first offer and decide on your niching too. So you can check out the videos right here.
More from Richmond

How To Get Your First Coaching Client Without Posting Content (Day 5/5 of The First Kiss Challenge)

How To Get Your First Paying Client Without Posting Content (Day 4/5 of The First Kiss Challenge)

How To Get Your First Coaching Client Without Posting Content (Day 3/5 of The First Kiss Challenge)







