Stop Giving Free Sessions — Do This Instead

This is where I think it's the biggest opportunity is the PT space because you came from an athletic background.

Yep, yep.

So personal trainers, their business model is give a free 30 minute session.

Yep.

And if you like it, then you might buy 10 sessions or whatever it is for $600. Imagine like they have to give away 10 sessions to get one client. Right. A $600 client.

Right.

Imagine that personal trainer did a five day, one on one challenge with you over five days, 30 minutes each, and at the end of it, they'll know about you, your fears, frustrations, why you tried, where have you found, what are you willing to do, what you're not willing to do, your goals, everything like that. The reciprocity will be so high you got huge amounts of progress over five days because you don't get progress from one personal training session.

Yeah, they.

Just do that twice a week and they can sell a $2,000 program at the end of it. Easy.

Yeah, no, I agree. I wonder if it's the trust thing more than or I wonder if it's the reciprocity more than the trust because like I would just feel, dude, if I just did five sessions. Like I have to.

Reciprocity works for sure. Yeah.

I feel guilty not buying the thing, having worked with somebody for five days straight.