Richmond DinhCreator & Founder of Tiny Challenges™

Stop Selling Your Time

27 Jun 2026 · 1 min

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1:03

Richmond Dinh argues businesses should sell speed, not time. People pay for liposuction instead of dieting, Amazon Prime instead of waiting, fast internet instead of slow. In coaching, clients pay mentors for shortcuts and proven maps that skip years of mistakes.

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You need to sell speed. And so if you can help someone get their goals faster in a shorter amount of time, you will make a lot of money. I'll give you an example. People are willing to pay for liposuction because exercising at the gym and going on a diet is way too hard, but more importantly, way too long. And so they'll go through an erroneous process to go for liposuction and get surgery where they could get admitted into the hospital and they wake up after a couple hours and they're 30 to 40 kilos lighter. And so liposuction, people want speed. Amazon Prime, people will pay for speed. Fast internet, people pay for speed. Only reason why the coaching industry is booming right now is because when you are being mentored by someone who's done the thing that you want in your life right now, you will get there faster because you don't have to create your own mistakes. You can get the shortcuts, you can get the map, you can get the secret hacks because they've done it before and they can show you how to get there faster.