Richmond DinhCreator & Founder of Tiny Challenges™

The #1 Thing AI Can’t Replace

7 Jun 2026 · 1 min

Watch on YouTube

1:21

Richmond Dinh argues that as AI and deepfakes spread, coaches and personal-service businesses survive only by building authentic brands. Perfection repels audiences now. Showing your actual imperfections is what builds trust and keeps people coming back.

Chapters

Par 3, 109. Got it. It actually landed here, so I should do the right thing and fix it up for the next person. But golf etiquette, you know what I'm saying? Right, let's see if I can putt this in for a birdie. But I want to talk also about the best way to build your personal brand in 2026 and beyond, because if you don't have a personal brand, then you're going to become dead very fast because AI will outcoach you unless you have a brand. No one's going to buy you if you don't have a brand. Oh, so the future of your personal brand is correlated directly to how much authenticity you can show online, and authenticity is correlated to how unperfect you are. Woo-hoo! Got a par! All right, so what am I trying to say? The more perfect you try to be online, the more proper, the more right you try to be, the less you're going to connect with your audience. And I really believe that authenticity is going to be the future of marketing because AI is taking over. There's going to be deepfakes and you can't tell real from fake anymore, but you can tell authenticity. And so if you want to grow your coaching business in 2026 and beyond, just be your real self because everybody else is taken.