Richmond DinhCreator & Founder of Tiny Challenges™

The $10M Challenge I Couldn't Ignore..

20 Jul 2026 · 1 min

Watch on YouTube

1:20

In a brief interview, Richmond Dinh shares his key takeaways from a conversation with Dr. Benjamin Hardy. He emphasizes that highly successful people frame their language around outcomes rather than processes, and that the quality of the questions one asks determines the scope of possibilities. This insight led him to rethink his $10 million offer, shifting focus from coaching to larger sales‑oriented industries. He highlights the importance of surrounding oneself with the right people to surface better questions and signals his commitment to delivering a $10 million solution within a short timeframe, leveraging high‑impact, short‑duration challenges.

All right, Richmond Dinh, what is your aha moment after talking to Dr. Benjamin Hardy?
First things first is highly successful people talk in outcomes, not process. And so if you can get a result in a short amount of time, and it's better than having 1-hour sessions, that's the first thing. We all know that questions are the answer, and you're only limited by the questions that you're asking yourself. And I thought I was asking myself a better question by saying, who would be a better fit to sell $10 million office to? And I was thinking just coaches, but Then he said, no, wrong industry. Think bigger. What does that mean? Like sales industries? And so just being around the right people to even give you the right question is important as well because you're only limited by your own awareness.
That is awesome. So what are you committed to do right?
He challenged me to sell a $10 million offer in the next 90 days. A $10 million offer in the next 90 days. And so my task is to write down a, a list of 9-figure organizations or sales organizations and make an offer to them of $10 million to help them get a return of $100 million and back the offer. The vehicle I'll be using is tiny challenges because the one-call close is dead. Businesses like that need to offer a 3-day one-on-one challenge with their sales team to close more sales because that's what we're doing right now and that would be a game changer for them.