The Button Most Coaches Never Press..

In order to play these games, two things need to happen. Number one, you need some tokens to play, but also you have to press start. And so it's like that in your coaching business. When you're running a coaching business, you have to invest the tokens to actually play the game, which means that's your time, your effort, your energy, sometimes even your money to invest in the courses and trainings and mentorships to actually learn how to play the game of business. But then most importantly, once you learn, you have to press start. And most of us, we don't start because of the fear of judgment, fear of failure, fear of not being perfect. Fear of not being seen or fear of someone maybe ridiculing us. But the reality is people are always going to judge you. The question is, are they going to judge you for not starting, or they're going to judge you for giving it a go? And so in order to be on a successful coaching business, you just have to start.