Richmond DinhCreator & Founder of Tiny Challenges™

The Market Is Shifting — Why Personal Branding Will Win

8 Jul 2025 · 1 min

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1:11

Richmond Dinh argues that as AI makes information and beginner-level coaching widely available and cheap, the market will shift away from selling knowledge towards selling personal brands and access. He claims ChatGPT and similar tools can outperform novice human coaches, so the lasting value will be people with strong personal brands who can offer experiences and privileged access (e.g., golf days, jets).

Chapters

And so where's the market going? Yeah, like where? Because as information. I've thought about this a lot. Like, information is becoming less and less valuable. You're right. 100% right. And Russell was talking about this, you know, yesterday, actually about anticipation and where the market's going, particularly with AI. You can, I dare say, if you're a beginner, coach chatgpt can out coach you. That's the truth. And why would someone buy your $2,000 course when ChatGPT can out coach you? Because you're just a beginner. And. And it comes a point where why buy a tiny challenge course when I can just chatgpt on how to do a tiny challenge? And so where's the market going? It comes down to personal branding. That's the conclusion. That's the conclusion. Number one, personal branding. And also.
Being a person who has access. So people, people will pay for access and over, like, knowledge. And so because knowledge is going to be free, it's going to be easy. That's what I'm saying. Like, yeah, access and personal branding, that's the key. Selling experience, like golfing days with you jets, people just want that. And if you've got a strong brand and you got access, then that's what you can do.