Richmond Dinh breaks down why sales pitches fail using three questions in order: Did you break trust? Did you overwhelm them? Did you explain the offer clearly? Experienced sellers can diagnose the real problem about 66% of the time instead of guessing.
Chapters
Did I break trust somewhere? And so it's the repeat drill about repairing trust. The second one is, okay, did I create overwhelm? Okay, so trust I didn't break. Okay, did I create overwhelm? Where did I create overwhelm? How do I handle the overwhelm? Okay, so how do I make things so simple and easy and make it clear to them, oh, actually I can do that. And then the third one is, did I make the offer or the promise I communicate clear enough? That it really resonates with exactly what they want or the problems they have. And that's in the ordering sequence in which I analyze every single bomb sales is, did I break trust, did I create overwhelm, and did I communicate clearly enough the offer? And when you go through that process exactly in that order, you'll always save every single pitch. Everything is savable. You just gotta identify which thing was the thing that broke, that bombed that pitch. And so if you're trying to repair trust when it wasn't trust, it's just overwhelm, then you're repairing the wrong thing. So you need to use a bit of guesswork and it's really 1 in 3. So you got a 33% chance, but if you've done it long enough, then you probably have a 66% chance because you got, you got like discernment, right?