YouTube creator Richmond Dinh describes a method for scaling one-on-one coaching by coaching a single paid client while allowing many observers to 'shadow' the session via Zoom. The observers receive learning and a debrief, then are pitched offers—turning an otherwise unscalable one-on-one engagement into a high-revenue event (example: $290,000 tiny challenge and $197 'shadow' seats). The approach is positioned as a demonstration-of-competency marketing model.
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So hundred years of coaching. Since coaching has been around for over 100 years now, no one has ever been able to crack the code on how to scale one on one coaching. So the problem with the tiny challenge is it's one on one, five days, unscalable. And everyone's like, how do you scale that? And initially it's like, well, you can't. You. You master tiny challenges. You understand your niche, your messaging, your offer. Everything's proven and validated now. And then you go to group, but you don't even need to do that. So this is how you scale one on one coaching. And I've done this. Like, I mean, I just did one a month ago, and that was a $290,000 tiny challenge. So I picked a person and I said, hey, I'm gonna coach you one on one. And I gave her an irresistible offer. Kind of like what rick did, like $2,000, five calls, one on one.
Like, dude, I literally am like, if I showed up because I'm not a fan of selling on social media, like, you know, have something that you get people off the platform and then, you know, deliver, maybe it's low tick. I kind of have no problem saying I want to help one person next week.
Yeah, it's like, like a thousand, 2005. That. Whatever. I know. Yeah. Five course, five day challenge. And so now I. So I did that. I picked a person and said, now I'm going to help her build out her perfect tiny challenge. And I said to her, look, I'm going to give you a great offer on the caveat that you allow me to have people in the same zoom room and shadow and watch me coach you one on one. I'm not. I'm not coaching them. It's not a group coaching call. I'm coaching you one on one. But I want them to have value from it because they're going to get so much value from seeing me coach you and transform your business. And they're going to take notes, apply it to the business. At the end, I'll break it down on exactly what I did, why I did it, and I'll allow some Q and A at the end. And so we, for that one there, we sold $197 shadow seats. And then they came in, they watched, they were blown away. They're like, wow. And then at the end, obvious, you pitch your offer. You're not pitching to one person. You're pitching to 100 people. And that's how you scale one on one coaching. I believe that the future of marketing is a demonstration of competency, and that's exactly what you're doing through this model here.
