Richmond DinhCreator & Founder of Tiny Challenges™

This Changed How I Build Trust..

1 Sept 2026 · 1 min

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Richmond Dinh shares how a client's cheeky photo of his book broke the ice and taught him that authentic humor builds trust faster online. He offers three funny lines creators can use in DMs and posts, but warns that forced jokes backfire.

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I get some funny DMs every day, but the funniest DM that I've ever had was from one of my clients and friends, Cheryl. She bought my book and took a photo of it in her nightgown in bed, and she wrote, there's nothing tiny about this challenge. And it completely cracked me up. It cracked me up because it was so unexpected, and there was a big lesson here. Because online there's so much skepticism and everybody looks the same, and the fastest way to soften someone's guard is to make them laugh. And so if you have the ability to be funny or to make someone laugh, then use it in your content as much as possible, whether it's in your DMs or your postings or your reels, because when you do that, then you can win trust a lot faster. I've got 3 lines that I use consistently over and over again that gets my ideal clients to laugh, and I'm gonna give it to you, but only if you're that person. So use it with care, 'cause it could backfire on you if you're not a funny person. But if you want those 3 things, comment laugh below and I'll give it to you.