Richmond Dinh warns beginner coaches that ChatGPT already gives better advice than most of them do. Unless you hit six figures, AI will outperform you. Your only defense: build a personal brand by sharing your actual life on video, because no AI can fake your lived experience.
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The future of your business is your personal brand because if you're a beginner coach, AI can outcoach you and there's nothing you can do about it. That's just the reality of it. Think about it. Someone can type into ChatGPT, if you're a parenting coach, I mean, how do I solve a problem that my 11-year-old daughter is having with her friends when it comes to bullying or maybe self-worth or something like that? And the answer it gives you, you should try it, is gonna be 10 times better than 99% of beginner parenting coaches. And so if you haven't even made $100,000 in your coaching business, then you're in trouble. That means you must build a personal brand. Now it is easier to build a personal brand today than ever before because you can just pull out your phone and show your true self. And I believe that the best way to market yourself is go on an angle which no one can compete with, which is your personality. There is only one you. Don't try to be anyone else because everyone else is taken. And so the more you can just shoot content in what you're doing in your daily life, whether it's with your family, whether you're playing golf or whatever you like to do, that's the best way to build your brand because that's when you show your true self 'cause everyone else is taken.