Tiny Challenge™ Book Launch:The Simplest Genuis Way To Acquire Clients Online

Boom.

Come on. That is where it is at. With that said, guys, high five the camera for me. High five the camera as I bring everybody up on the main stage. Amazing dance moves, incredible energy. By the way. So great to see everybody in the house. And I can see the zoom room numbers climbing. We're at like 347 at the moment. I know it's going to continue to climb. So congratulations on you all being here, bringing me some amazing energy as well. Now with that said, you're here now, now what that means is do not lose, like to do not like leave the zoom room. Like, if you leave the zoom room, there's a, there's a very good chance that you'll probably get locked out and you might not get back in. So if you're here now, stay here. Now don't touch the keyboard or, sorry, you can touch the keyboard and type in the chat screen, but don't hover the mouse around or anything like that. Don't hit the exit button by mistake because you might get locked out. I see we've got more people in the waiting room. We're going to get them in here as well.

Yeah.

Ct, don't touch kissing. I absolutely love that. Really, really cool. Which by the way, so many familiar faces in the house. So great to see you all. And if you're brand new and you're here for the book launch with Richmond and that sort of stuff as well. Really cool. Congratulations on being here. Big warm welcome to everybody. If we've not met before, my name is Tony K. I'm Richmond Din's business partner and I'm in charge of our client success and coaching certification department through our pro coach programs. I'm stoked that you're here with us for Richmond's book launch. Who's excited? I know I'm time to absolutely light it up into the chat screen for me as well. Put in there like if you're excited, if you're pumped, even today is going to be fire. Because today, sincerely and truly is going to be a history making event. And it's not just me saying this. This is coming from all of the biggest names within the industry. Ryan Pradaya, Myron Goldman, Pedro Dale, Russell Brunson. They're all saying this is the most genius marketing framework and is the future of marketing in 2025 and beyond. It's this, this tiny challenge book. This tiny challenge book is going to become a staple for every coach, expert, entrepreneur and you're witnessing history. Today is going to be a history making event. Because leaders are predicting that this could sell over a million copies in the next three years. And you're going to be able to say that you were here, you were part of the history making launch and that you were one of the very first people in the entire world to have a copy. And who thinks that that's just, that's something more than to be like a little bit more excited about you. You guys are for that. Yeah, we can race him.

Yeah.

Very cool. It's definitely something to be more than just a tiny bit excited about. And so, so great that you're here. Love the energy that's coming through the room as well. Do notice on like my eighth page down, we've got a few people with cameras off. You get your camera on. That would be amazing. The more energy you can give us, the more energy that we can give you. And personally I'm loving the energy that's coming through right now as well. You all are amazing, which really what it really means, I think. I think it means it's time. It's time to bring to the stage not only my best friend and business partner who together we, we've helped our students create over $50 million online. Richmond is the founder of the underdog movement and he's the creator of the revolutionary tiny challenge. More than that though, he's an amazing father of three and a devoted husband to his wife, Penny. Now for over 20 years, Richmond Steward across Australia and New Zealand with Grant Cardone and Gary V. Richmond is a headline speaker for the world's largest stages and he shared it with the world's biggest names. People like Billie Jean, Dean Graziosi and Brendan Burchard. Raise the energy Bill, your coach and mentor. Let's give him a very special welcome for the book launch. Welcome to the stage, Mr. Richmond, dear.

Wow, wow, wow, wow. Let's go, let's go. I'm so excited for you guys. How many of you have already got the book? If you've got ready to hold it up to the screen, hold it up to the screen. Create some. Oh, look at that. Create some serious FOMO. Yes. We've already given out 100 copies mainly to our mastermind, to our point ones and also people went to our live trainings and events of that. But I'm excited today. Like Tony said, this is going to be history in the making and you guys are going to be able to claim that you are one of the first people to have your copy of the book. And we do predict that, well, this is not just me, but Industry leaders that will sell over a million copies in the next three years. And it will be one of the books, like staple books, like Expert Secrets, like Thinking Grow Rich, like How to Win Friends and Influence People. It's going to be one of those staples in your shelf. And I'm excited for you guys there. Who's excited with me? Yeah. Very, very cool. You know, before this event, Tony was like, veg, Are you nervous? And I don't know, should I, Should I be? Because I guess, you know, we've been teaching tiny challenges for almost four years now. I mean, it wasn't called tiny challenges when we first started teaching it. And then finally, this is. This is kind of, you know, four years in the making of everything that we've learned and taught and all compressed into 188 pages from for you. And not just four years. It's eight years of being in business. It's all the lessons, all the mistakes, all the hacks, all the shortcuts, everything that you need to know in order to grow your business and get customers online right now, without a list, without a following, without needing to learn the tech, without learning how to speak, without being good on camera, without doing a big launch, without much experience. And you can get all started right now. This is why the framework is revolutionary. So today we're going to cover a couple of things. Number one, we're going to go through a sneak peek of the book. I'm going to give you guys a bit of a sneak peek of the tiny challenge book. You'd be up for a sneak peek of what's inside the book. Yeah. Very, very cool. I'm also going to cover how to get your first 10 tiny challenge registrations, no ads, or maybe your next 10. And then we're going to cover the easiest way to create your coaching offer in under five minutes and how to scale using tiny challenges. And finally, I'm going to give you the fast track to personal branding and why that might be important to you. So would this be a useful 90 minutes of your time? We cover all those things there, too. And of course, of course, I'm going to share with you on how you can grab your copy just like some of our students right here, right now. And how many of you would like to have your picture here? You'd like to have their picture there? Show of hands, you'd like to have your picture there? Yeah. Very, very cool.

All right.

And my promise to you is this. Today you are going to be blown away. So much so that today's training does not come with chair insurance because you will all fall off your chair. Who is up for falling off their chair today? I'm going to give you guys some crazy surprises, some crazy bonuses, some awesome, I guess, new ways of thinking in order to grow your business. And many of you will fall off your chair. And yes, I give you full permission to fall off your chair multiple times. You are allowed to have multiple fall off your chair. I see all the women laughing. Yes. Multiple fall off your chair moments. No, there's not. There's no insinuation on that at all. Who's up for multiple fall off their chair moments there? Yes. Very, very cool. You guys are amazing. Good off for you guys.

It's.

Webinars. You can do masterclass. You can do workshops, you can do events, you can do group challenges. You can do all those things to get clients. But the reason why most beginner coaches have struggled because every one of those strategies requires some foundational skill sets. And in order for you to make them work. For example, doing a master class or training like this or doing a webinar, it requires you to learn how to fill up a room. It requires you to learn how to speak to a room. It requires you to learn all the tech involved. It requires you to learn how to sell one to many. It requires you to be actually competent at what you're teaching. And that means you have no chance of making it successful if you're just starting out. In fact, even if you haven't made your first 100k, you have zero chance of making any marketing framework successful because it requires skill after skill after skill after skill after skill to make that one thing work yet alone. It requires a following and a big list and rating ads, or maybe building your personal brand. But the tiny challenge framework negates all of that. And you can get all started right now because you don't need to get on. You don't need to speak one to many. You don't need to learn the tech. You don't need to learn how to sell one to many. You don't need to fill up the room. You don't need to worry about no one showing up because you get a 100% show rate. In actual fact, all of you can literally pull out your phone right now and run a tiny challenge. This is why Russell Brunson says, this is so simple. This is the beginning. This is the start of something big. And this is the future of marketing because it allows every single person to get started. Right now. We have really broken down the fundamentals of how to get clients with the least amount of friction, with the least amount of skill. And you can get started right now. I mean right now. And if your first tiny challenge flops, that's completely okay because it means you can just run another one in the afternoon. If that flops, that's okay. You can run another one tomorrow. If that flops, that's okay. You can run another one on Wednesday. It's so forgiving. And in life, we get unlimited shots at the game.

And the tiny challenge framework allows you to have unlimited shots that you can replenish on repeat very, very quickly. If you run a group challenge, if that flops, it's not like you can run one in the afternoon. It's not like you can run one next week because then you have to wait another cycle, typically a whole month before you can run another one. Imagine 30 days without making any money. Now, for some of you, that's okay. For many of you, that's a problem. And so with the tiny challenge framework, it gives you the flexibility of making money fast and learning while you're earning while you're learning. And that's why the framework is so powerful. And this is why Pedro Odeo and Russell Brunson have such a brilliant thing. This framework is going to be the hottest new thing because this is the.

Easiest, simplest framework to actually get started online. This is like one of those powerful, simple, easy ways to get started right.

Out of the gate.

I wish I would have thought of this 10 years or 20 years when I was first getting started. I think it's the easiest, like the least stress, least fear inducing way to get started. This is so brilliant. I'm just upset that I didn't think about this first.

So how many of you type in the chat screen are sold on tiny challenges? Type in the chat screen. Sold. Sold. Sold. Sold. Sold. Sold. Sold. If you sold, just type in sold. Sold. Sold. Sold. And let's get the chat screen going crazy. We have officially cracked 500 people. Let's give it up for you guys. Let's go.

So before I give you guys a bit of a sneak peek of what's inside the book, just a very quick recap just in case you are relatively new to a tiny challenge. What is a tiny challenge? Just a very quick recap. I'm pretty sure the majority of you know what a tiny challenge is, but I just want to do a quick recap. A tiny challenge is like a traditional group challenge, except it's delivered one on one with just you and another person. Hence it removes all the stress, all the overwhelm, creates huge amounts of reciprocity. And that's the reason why it converts like crazy. Now, when you're starting out, you have to learn how to sell. The easiest way to learn how to sell is to harness the principle of reciprocity because it doesn't require you to learn anything new. How many of you have read the book Influence by Robert Cialdini? He talks about the seven laws of influence. And reciprocity is a skill you don't have to learn, you just have to give. And then that's harnessing the power of reciprocity with every other selling strategy, such as scarcity and urgency and social proof, those you have to learn how to market that. But with reciprocity, this is why sign a challenge works so well, because you are giving so much and people can't just, they can't help themselves but want to give back to you. And that's the biggest power here. So it's one on one with just you and other person. It can be free or it can be paid. Now, if you're starting out, I would suggest do the free version. But if you want to do a paid version because you're worried about a tire kicker or a time waster, my suggestion for the paid version is to charge maybe $47 or $97 and make it fully refundable that you get back at the end of the challenge. That's my suggestion, if that's your concern. But otherwise it's just least friction if you make it free. Now, it's three to five calls delivered over three to five days. Three to five calls delivered three to five days. Give me a thumbs up in the screen if this is clear to you on exactly what a tiny challenge is. It's one on one can be free or paid. Three to five cores delivered over three to five days. Now, I was recently on Ryan Pineda's podcast and Ryan Pineda is a pretty big deal in the real estate space. He's got over a million followers online. And I asked him on the podcast, hey, what Ryan, like legit? If you had to get started right now, what would you do? And this is what he said was I need to make money right now, today. Then, yeah, I would do something like a tiny challenge. Yeah, this is a guy who's worth over eight figures in the real estate space. He's crushing it. And he said if he had to start it, he'd run a tiny challenge and. But why are students getting results so fast?

Lead gen, simple on this, the funnel's simple, the follow through simple. The sales script is simple. Tech, tech is simple. This is like the easiest, lowest barrier, least stressful, most simple thing I think I've ever seen. Like me present to me, I was just like, this is so brilliant. Everyone needs to be doing this. I never thought I would do one on one coaching at all, let alone like one on one challenge, but I'm doing two of them right now. Super profitable. This is like one of the most simple, most brilliant things I think I've ever heard. I'm a g, like blow like right now. You guys freaking out a little bit too.

Very cool now proof that this works. So this is just screenshots of our students who are crushing every tiny challenge. So tech's got 6k clients paid in full for Amel, 3k for Vicky. 4k, 4k, 12k, 2k client, 3k, 5k, 12k day. That was a $10,000 client. Again and again and again. 3, 5k, 2k paid in full, another 4k client, 3k client, 15k client for Chrissy. I see here in the room as well. First USD sale. That was a $2,000 client, $2,500 client. And Lillian made 50k in the last 12 months. Four more tiny challenges this month as well. These are results from the last 30 days. $6,000 client, $5,000 client. 5K, 100K client for Kenny Lee and 5K client for Morgan. Two clients for 25K for Alex. She's crushing at pants. 4K client, 12 1/2K day, three paid in fulls. And so can we all agree that this works? You can agree that this works. The only question is, will you want it and make it work for you. That's the only question. So we all agree this works. And so if you've heard enough, you don't have to stay to the end of this training here. Usually they do this kind of training and at the end they finally give the link to buy the book and stuff like that. If you've heard enough, you can literally, you can just make, make your decision now and jump in and you can literally grab the book here. It's tinychallengebook.com yes, this is the first time we released the actual link. It's tinychallengebook.com you can scan the QR code, it'll take you to the link or you can just have it on your browser. But I want to give you a bit of a sneak peek. I want to give you a bit of a sneak peek so sneak peek number one. So on top of the simplicity of the framework and the reciprocity it generates and the accountability you have with the tiny challenge and the progress you generate in with your ideal client, on top of that, the reason why we've managed to help our students convert so high in a tiny challenge is what I'm about to share with you right now. Everybody write this down. The secret for you making money is to do these three things. Find out what people want, go get it and go give it to them. That is it. If that's all you did for the rest of your life, not only we have an abundance of money, you have an abundance of relationships, you have an abundance of time, you have everything you want in your life. Life. If you just find out what people want, you go get it and you go give it to them. That is it. And so one of the things that we teach on what to do on core number one in your tiny challenge is the 4F framework. And in the 4F framework, on core number one in your tiny challenge, as you open up that core, this is what you want to ask them. You want to ask them the future, their frustrations, their failures and their fears. What does that mean in just a very loose term? So we'll go more depth in this chapter here in the book here, but it means this. So the first thing you want to list it is what future are they looking to aspire to achieve? So what do they want in 12 months time and what do they want over the five days with you? So you may ask a question, something along the lines of, if we were sitting down and having a coffee in 12 months time right now, what would you like to report to me on how business was for you, on how life was for you, on how the relationship was for you, on how health was for you? Get clarity on exactly where they want to be in 12 months time, and then say at the end of these five days, over this five day tiny challenge, what would be a great outcome for you? What would be a great result? What would make you say, wow, I'm so glad I took on that challenge with you. Get clear on exactly what they want. Because the secret to success is finding out what they want. How do we get it to them and then just give it to them and you will put a monetary charge to that of what they're willing to pay. So number one, get clear on the future. Give me a thumbs up if that's making sense. That's the first F. The second F is want to get Clear on their frustrations, what's holding them back, what's slowing them down? What are the roadblocks? What are the hurdles? What's getting in the way?

What's keeping up at night? Okay, so they want this big goal of transition full time coaching and become a six figure coach or a seven figure coach and be able to provide for the family and create more impact. But what's getting away? Maybe their spouse doesn't support them. Maybe they're going through a rough time. Maybe they're a single parent. Maybe their parents don't support them. Maybe they feel like an imposter. Maybe they've tried everything. Maybe they're burnt in the past. You want to know what's holding them back? What's getting in the way of them achieving that goal? That's the second part of the F framework. Give me a thumbs up if that makes sense. See how we're now learning everything about our ideal client? Then the third F is talking about, where have they failed in the past? What have they tried that has not worked? What are they skeptical about? Again, this is all in the book, but I'm just giving you a bit of a sneak peek. Where are they afraid to try because of someone else's judgment?

Imagine by this third F, how much do you know about your ideal client right now? A lot or like a lot? A lot, a lot, a lot. You know everything about them. And then the final F is what are your fears? What are you most afraid about? If you were to achieve this goal, if you were, or to become a six figure coach this time next year or hit seven figures in coaching business, what would you be most afraid of happening? And as I asked that question to you, I really want you to think about that. I think my husband would leave me. I think my friends would think I'm like this tall puppy syndrome. Look at you, look at you, look at you. I think maybe I'll lose some people that I thought would care about me but didn't.

Maybe you'll be a different person.

Maybe there's some fear. You need to know everything about them. And after these four Fs, you can now start to formulate what you can offer them. On call number five in your tiny challenge, how many see the power of this right now? Many of you are like, I don't know what to offer. It's only because you don't know what they want.

That's a big sentence. Who just got that right now? The only reason why you don't know what to offer is because you don't know what they want. But congratulations on call number one of your tiny challenge. You know exactly what they want, why they want it, what they don't want, what they've tried in the past, what they're scared about, where they're skeptical, everything about them. And suddenly you already have an offer that you could probably offer by the end of that call. But let's just hang on a little bit and wait to call number five and blow them away on the tiny challenge. By the way, is this useful? Is this valuable so far? Yep. Very, very cool. So this is the key compounded by the framework that you can all start today. So that is sneak peek number one. Tiny challenges work for any coach at any level, in any niche. And I'm just going to prove it to you. Is it okay if I just prove that to you? Who'd be up for me? Just any but Richmond. It won't work for my niche. It won't work for my level. It won't work. Here are examples of niches in our communities right now. These are real examples. Qigong coaching women to automated conditions. Married women, School age kids. Introverted professional corporates. Learn Chinese for western entrepreneurs. Queer Asians, Accountants and bookkeepers. Business owners with back pain. Life coach for Gen Z men. Brain fog coach for women over 40 hr managers. Dentists and hygienists. Dentists and hygienists. I know, pretty crazy, but Richmond, does it work for holistic, Holistic health coaches? You bet. I'm here with Christine. Hello. And she was skeptical in tiny challenges.

Absolutely. Absolutely.

And I said, he's probably got 10 nose in a row. You tell a story. All right.

So he says, you can't get 10 no's in a row. And I said, dude, I'm gonna prove you wrong. I'm gonna prove that I can get 10 no's. And it didn't work out in my favor because I didn't get to prove him wrong. What happened was out of 10 tiny challenges, I got nine yeses. It's cool, it works.

Do.

Was for me, it was a little under five grand.

Wow.

So it works.

Do it. Tell me a framework that gets 90% conversion. There's nothing I.

Well, what I do is I accept. Explain to people that when you change your mind, you change your world.

Oh, what a way to finish. Keep letting, never settle. Pretty cool, right? So Christine Riley, she's a holistic health coach. She said, Richmond, because I preach this thing about how you can't get 10 no's in a row. Who's heard me say that you can't get 10 noses. Why? Because at the end of every tiny challenge, you.