Richmond DinhCreator & Founder of Tiny Challenges™

What Makes People Stay in a Coaching Community..

6 Sept 2026 · 2 min

Watch on YouTube

1:47

In this promotional monologue, Richmond Dinh challenges the common belief that a coach’s niche can’t afford their services. He argues that the real barrier is perceived value, not actual income, and that many prospects who claim they lack money are either lying or feel unsafe revealing their financial status. Dinh reframes the objection by highlighting three universal purchase drivers—speed, convenience, and access—that transcend income levels. By delivering faster results, easier experiences, and exclusive access, coaches can sell to desires rather than salaries. He then invites viewers to an exclusive three‑day virtual event where he will help coaches craft offers and marketing plans that leverage these drivers, promising faster income replacement. The call‑to‑action asks interested coaches to comment “speed” to receive event details.

Chapters

Your niche can afford you. You just haven't given them a reason to yet. Half the people that tell you that they don't have the money are lying to you. How many times have you been told that I don't have the money and then you find out that next week they went to buy your competitor's program? If someone asks you to screenshot your bank account right now and share it to the world, you wouldn't do it. Not because you're broke, but because you don't feel safe. And your prospects are the same. Even if they do have the money, they won't tell you they have the money because they don't feel safe sharing it. So the real problem isn't their wallet. It's actually what's happening underneath surface. When I hear my students say my niche can't afford me, what I'm actually hearing underneath that is, am I worth what I want to charge? And you feel guilty charging because you think you might be stealing from them. Low-income earners spend money. They just don't spend it on something they don't think is worth it. How many people do you know that buy a home, go to the bank and get a mortgage? Most of them do. Why? Because they don't have the money for the house, and so they go borrow it because they believe It's worth it. So here's what actually makes someone buy regardless of their income. Number one, speed. Can you help them get there faster? Number two, convenience. Can you help them get there easier or with less pain? And three, access. Can you give them access to something they can't get anywhere else? And when you offer answers to all three things, you are no longer selling to the income. You're selling to their desires, and desires have no salary cap. And so I'm running an exclusive three. 3-day virtual event for a small group of coaches where I'm going to be helping you craft out all 3 parts of your offer and a marketing plan to help you sell it so you can replace your income and finally do something that means something to you. If you're looking to replace your income faster, comment speed below and I'll send you all the deets, the dates, what we cover, and how you can reserve your spot before spots fill out.