Richmond DinhCreator & Founder of Tiny Challenges™

WHICH NICHE BRINGS IN THE MOST MONEY

24 Feb 2020 · 0 min

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Richmond Dinh (speaker) argues that profitability does not come from choosing a particular niche (e.g., "coaching coaches") because most niches have heavy competition; instead, revenue depends on how you differentiate your offer within any niche.

People think, oh, yeah, you're making money because you're coaching coaches. That's where all the money is. It's not. There's so many coaches coaching coaches that are struggling. It's not the niche. It's because you haven't made yourself different enough. Every niche you decide on today will have a lot of competition. And so if you think the money is in this particular niche, then you're fooling yourself, because the money is not in the niche. The money is how you differentiate yourself.