Richmond Dinh shows why new coaches spend $17,000 on tools before getting a single client, then reveals how 17 beginner coaches went from $36,000 to $388,000 in under 30 days using only a phone and free Zoom. The real problem isn't the software. It's waiting for everything to be perfect instead of just talking to people.
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This is how much it costs to start a coaching business in 2026. 5 AI subscriptions at $97 a month, which works out to be about $6,000 a year. A platform to house your course, which is $1,000 a year. Coaching certification if you don't have any skills, $3,000. Zoom subscription, $250. Personal calendar setup, $250. Business coach to help you set it all up, $5,000. That's over $17,000 before you've even signed up a single paying client. Now here's what actually got 17 beginner coaches from $36,000 collectively to over $388,000 in under 30 days. Just a phone and a free Zoom trial and a 5-day coaching model that allows your clients to experience your coaching before they even buy. Total cost: zero. You see, the most expensive thing in your coaching business is not the tech. It's the time you spend waiting for everything to be perfect before you even start. The tools do not get you clients, the conversations do. So start with the conversations.