Why Smart Coaches Give Away Their Best Stuff for Free..

How much is a large frozen Coke Zero? $2. Oh, thank you. Woohoo! People think if it's cheap, then it can't be good. I don't know about you guys, but I love this frozen Coke Zero. So you might be wondering, how are they even making money from this? They're actually not. They're banking on the fact that I'm gonna come back and spend more and come back again and again and again and again, which I will because I had a great experience the first time. And that's how you need to treat your coaching business. So many people are afraid of giving out their best stuff for free, and so they hold back without realizing that people only pay for you once they've an incredible experience for you at a very low-risk situation. And I'm not talking about giving out a free lead magnet, I'm talking about giving out the whole drive-through experience. When you do that, you'll beat your competitors.