Richmond DinhCreator & Founder of Tiny Challenges™

Why Would Anyone Pay for Free?

30 Aug 2026 · 1 min

Watch on YouTube

1:24

In this promotional monologue, Richmond Dinh uses his wife's $2,400 purchase of BTS concert tickets as a springboard to illustrate why coaches struggle to acquire paying clients. He argues that, like sold‑out concerts that give away their best music for free, coaches should give away their highest‑value content publicly rather than hoarding it for paid offers. Dinh recounts his own shift to this model, claiming it enabled his business to collect $10 million in cash in a single year. He then announces an exclusive three‑day virtual event for a small group of coaches, promising to help them (1) build a “best music” content catalog that attracts ideal clients, (2) create a ticketed offer that sells itself, and (3) design additional profit centers such as merchandise and VIP backstage experiences. The video ends with a direct call‑to‑action: viewers should comment the word “music” to receive event details and secure a spot before capacity fills.

Chapters

My wife just blew $2,400 on BTS concert tickets to listen to music that she could have heard for free. And there's a lesson in this that explains why you might be struggling to get paying coaching clients. So why does a concert sell out when you can get the music for free? Because that's the point. Concerts sell out because they gave away their best music for free. And this is where I see you guys doing it backwards. You're posting your average content and saving your best for your offer, and then you wonder why no one buys. And I get it. I used to get a lot of anxiety giving my best stuff out for free because I was thinking, why would they buy buy my stuff if they can get it for free, only to realize that that's the reason why they buy. And the moment we started treating our business like musicians, that's how we were able to make $10 million cash collected in a single year. BTS didn't get to 5 sold-out arenas by holding back, and neither will you. If you're a coach that has a message that you need to share but you can't figure out why it's not converting into clients, then this is for you. I'm running an exclusive 3-day virtual event with a small group of coaches where I'm going to be helping you build out your best music catalog so it attracts the right clients, create a ticket offer that sells itself without all the hard grind and help you design your profit center, which is the merch and the backstage VIP passes. Because when you do that, that's when you replace your income, and that's when you do work that finally means something to you. Just comment music below and I'll send you all the deets, the dates, what we cover, and how you can save your seat before spots fill out.