Why You Keep Attracting Clients Without Money (The Fix is Simpler Than you Think)

If you keep attracting clients that don't have the money to pay you, or it feels like that every person that comes across you is just broke, then this video's for you because I used to be there. Felt like every single person that came into my world just didn't have the money to pay me, and every time I jumped on the phone call with them, they gave me the money objection. And the fix is a lot easier and simpler than you think, and it has nothing to do with your niche or your offer. It's all to do with your messaging. So the good news is This is a simple fix. So in this video here, I'm gonna share with you on what poor and broke messaging looks like and what rich messaging looks like, and more importantly, how you can apply into your niche. I'm gonna give you different categories and different niches to give you examples of what this looks like. And so at the end of this video, you'll have practical advice on how to tweak your messaging to start attracting the clients that have the money to pay you. And this video here is gonna be unedited. I'm not gonna put any fancy edits or music or any B-roll or anything like that in the background to prove to you and demonstrate that it's not about how fancy you are, it's all about the messaging. So the first thing is before I even get into what good messaging looks like is I wanna talk about projection because we can only perceive what we project. And so what does that mean? It means like the movie "In The Sixth Sense." You know how when he realized he could only see dead people and he's the only one and suddenly he saw dead people everywhere? It's like that. You must believe that there's money everywhere because if you believe that the world is scarce and there's not enough money to go around and you have this scarcity mentality, then you are only going to see that in the world and you won't see it anywhere. It's kind of like when you buy a brand new car, suddenly you see that same car everywhere on the road. It's not because the car is just suddenly everyone else bought it, it's because you start to be aware of it. And that's like money. So I'll give you an example. On my desk right now, I have this pen. This pen here, if you think about how this pen came into existence, someone had to make this pen. It came from a factory and the factory cost millions of dollars even to have the machinery. Now in the factory they have this which made this little pen here and it's got the ink and it's got the spring. A company made this spring. So a multi-million dollar company made the spring. A multi-million dollar company made the plastic of the pen. A multi-million dollar company had to source the ink to put in the pen. And they put it all together, and a multi-million dollar company had to make the plastic casing for this pen. And you put that in and you screw it together, and suddenly you got this pen, which you may buy for a dollar in the shop or 50 cents, but multiple millions of dollars went into making this pen. And that's just the pen, yet alone the writing on the pen. So there's a company that had to print the writing pen. There's money everywhere. If you think about how much money was involved in making this pen and just this pen alone, you realize, wow, there are millions and millions and millions of dollars everywhere. That's just this pen. If you look at Post-it notes, right? I've got these Post-it notes here, or this highlighter here, or I've got some tweezers here, or I've got this other highlighter here. Like, if you look at a Post-it note or a highlighter, like, someone had to make the adhesive of a Post-it note. So in this Post-it note that I have right now, right, in my hand right now, I actually used to coach a person that sold the adhesive glue on Post-it notes. And so you look at this Post-it note, some company had to source the paper to make the paper, to dye the paper fluoro yellow, and that's multi-millions of dollars. That's even hundreds of millions of dollars to make the paper. Then they outsource the adhesive company to give the adhesive to the Post-it note to make a Post-it note. And the adhesive company is worth tens and tens or even hundreds of millions of dollars. So to even make a Post-it note, There is hundreds of million dollars involved in making a Post-it note, and that's just a Post-it note. I got my pen, I got my Post-it note, I got my highlighter, but what about this mouse? This mouse here, there's two batteries there. The two batteries, in order to make two batteries, it came from this brand, it's called Energizer, but it's a lithium battery. To source the lithium, to mine the lithium, to make a battery is hundreds or even millions or billions of dollars just to make the two batteries. And then they go into this thing called a mouse, and the mouse is some Bluetooth, and that sensor there, that Bluetooth sensor is probably made from a company worth hundreds of millions of dollars, put together in this plastic casing with this little scroll thing, and it connects to your computer. And so just this one mouse that might be worth $20, hundreds of millions or even billions of dollars had to come together to make this mouse. This flip chart cost me $50. But in order to make this flip chart, this company had to make this paper, a company had to make the texter, a company had to put all this together, package it together, and bring it to my house, to make this flip chart, which is hundreds of millions or even billions of dollars. Now when you buy something on Amazon, even if you buy something for $10, or maybe you're buying NeuroGum, or maybe you're buying a USB cord, or maybe you're buying a USB stick or something like that, when this thing gets delivered to your home, even though this may cost $10, but for this to get delivered to my home is a distribution company, and that delivery company may be worth hundreds of millions of dollars. There is money everywhere. And I trust you can feel my passion about this because one of the things that gets me the most is when people say there's no, not enough money. And I don't know how clients are broke when there's money literally everywhere. So the moment you start seeing— I want you to look at your table right now. What's on your desk? Is it a mouse? Is it a mouse pad? Is it your computer? Is it a Post-it note? Is it a pen? Is it a Texta? Is it Sharpie? Is it a book? Is it a notebook? Is it your phone? Like, there are literally billions of dollars that made up where you're sitting right now. In your office, the carpet, the chair, everything is made up of billions of dollars right now that got you to sitting where you are right now. Even if you, even if you're sitting in a public place, even if you're sitting in a public library, even if you're sitting on a train or a bus or at home in your office or your parents' house, it's billions of dollars right now. So now you can't unsee it. So the fact that now you know that money's everywhere, you can start to see how people also have money. So now I'm going to get into the messaging, which is the more important part. This is the practical part. I'm going to give you an example that's really— I hope this blows your mind because when I learned this, I started attracting coaches who could pay me in full, whether it is $35,000 for our Inner Circle or $100,000 for my private mentoring. And I started seeing all these people who had all this money that I didn't see before. So most people in my niche, they have a message that says, "Hey, we can help you get to $10K months or get to $100K in your coaching business, which is 6 figures." Like, "Get to 6 figures in your coaching business or get to $10K months." Now, why is that broke messaging? Because it will only attract people who are not yet on $10K months are not yet on $100K in their current job. So yes, there are a lot of people who are not making $100K a year in their current job, and this may be very attractive to them. But the people who are on $70K a year, $80K a year, $90K a year will not be able to afford my $35K Inner Circle because it's so— it's like $35K is such a big number for someone that's only earning $70K. It's half the income. And so they'll be attracted to this message. But who won't be attracted to this message? You know who won't be attracted to this message? If you're working in corporate right now, or you have a job that's really well paid, or you work in tech or finance and you're getting paid $200 grand a year. If you're getting paid $200,000 a year and you hate your job, you hate the corporate politics, you want to move into coaching, you're not going to be attracted by how to get $10K a month because you're already earning. Yeah. $200,000 a year. The minimum you want to get to is you want to replace your income. So replacing your income or going full-time is way more attractive to people with money than going to $10K or $100K because a person here that's maybe a professional that's working in corporate, like I used to be an optometrist and I was earning about $130,000 a year. So this message would have been borderline attractive to me because I was making more than $100K. I'd rather replace my income because I was already on $130K. Now, if a person's on $250K a year, $350K a year, $500K a year already in their life right now, wants to get into coaching because they're sick and tired of working for someone else and they wanna be their own boss and they wanna live more impact, they're gonna be attracted to replace your income. So suddenly when I changed my message to replace your income or go full-time, I started attracting everybody who is making more than $100K a year currently in their life. And that's why when I make an offer for a $35K Inner Circle and they're earning $250K or $300K, that's an easier yes for them because they have the money. This is big. Does that make sense? If that makes sense, just type in "makes sense" in the comment section below, because most people think they're not attracting the right clients because there's no clients with money. It's the the messaging. This may sound exactly the same, but it's not. Replace your income and get to $100K or $10K a month is not the same. The only people that are attracted to this are people who are not yet on this amount of money or never seen it before in their life, and they're like, "I would love to get there." The people who want this are people already exceeding that. Yes, this will also attract people who are on $100K a year, but you know what this won't attract? If you're on about $60,000 or $70,000 a year in your life right now, you probably may not be attracted to replacing income. You'll be attracted to this because a person that's on $60K or $70K doesn't wanna replace the income. They wanna get more. And so this here attracts people with more money, but it also repels people only on $60K or $70K a year wanting to get to $100K a year. That's a big point. So by me changing this, I've instantly attracted more of the right people and repelled the people who didn't have money. If this is mind-blowing to you, as it was to me when I discovered it, just go ahead, type in the comment section, "Mind blown." Now I'm going to give you some examples of intangible niches like widows or grief coaching. And so, so in— we've got many grief coaches in our community, in our program right now, and you may think widows don't have money, and you might be right. Are there widows that don't have money? Yes. But are there widows with money? 100%. Because if you think about life and death, and this is not about afterlife or anything like that, everybody, everybody, your, your physical body will expire. You will pass away in this life. And you will pass away whether you're poor, whether you're middle class, or whether you're rich. And so do rich people eventually die? All of them eventually die. All of them. Do poor people die? All of them die too. And so if you're a widow, wouldn't it make sense that it could equally be likely that you're a very wealthy widow? Yes. So do all widows are broke? No. Because if you're saying all widows are broke, that means basically you're saying that rich husbands don't die, but they do. And so let me give you an example of poor messaging. If your whole filter in the world right now is is, "Oh my gosh, all widows are broke," and that's all you see because you don't know how much money is out there and you don't see the opportunity, and that's all that's in your filter right now, if that's all you see, your messaging might be something like, "Oh, how do I start all over again?" Like, "I help widows start all over again." Now, that'll attract a lot of widows, but will it attract widows with money? Probably not. If you had a message that said something along the lines of, 'How do I honor legacy?' or 'How do I honor my family legacy or my family name?' Like if you're a widow, how to honor your family legacy or family name, then it would make complete sense that this is going to attract a widow that actually has some money. See, it almost sounds the same, 'How to start all over on a legacy,' but now if you're coaching widows and you say, 'I help widows start all over and honor the family legacy, you are gonna attract widows that have money because that resonates to them. This is huge. Let me give you another example in widows. You may say, like a lot of widows, like, "I help widows survive grief," or just survival. It's kind of survival messaging. Rather than saying, you know what, what if like, you know, you could go through grief whilst having to lead at the same time? I get you. If you got tons of responsibility in business, in your career, in your family, and you're taking over the legacy or You got a lot of people that you still need to lead. My program is to help widows grieve and still become a leader at the same time. Now, if you don't have any leadership responsibilities, you probably are in the category of over here, but if you have leadership responsibilities, you're probably over here. So even talking about how to lead people while grieving, you're naturally gonna attract more widows that are on this side. This is big. Let me give you one more example. In the widow space. You may see a messaging that says, "Hey, I help widows find themselves again," or "Help you find yourself again after loss," which is they need to find themselves. However, if you had an opposing message that said something along the lines, "How to grieve privately while you still need to show up publicly." I help women grieve privately whilst they still need to show up publicly. Now, who tends to need to show up publicly? People who have this side here. But if you've lost— and there are, and yes, there are widows without money, but their focus is not having to show up publicly. Their focus is not having to lead a tribe. Their focus is not having to take over a legacy because they'd have nothing to take over. But the moment you change the messaging over to thinking about the widow that does have money, you're going to start pulling in widows that have money. Simple messaging fix. This is huge. You change this one thing, it'll start pulling in all the right clients to you from simple messaging. But it must first come with a caveat that you must believe that there's money everywhere. There is, there is money everywhere. There's money everywhere. There's money everywhere. And when you see that, you cannot unsee it. Kind of like the Sixth Sense. I see dead people. They're everywhere. Let me give you one final example, like single moms, like I know a lot of clients who are like, I coach single moms. Uh, Richmond Dinh, single moms don't have any money. And you're right, some single moms don't have money, but that's just basically saying only poor, only poor couples get divorced. Rich couples get divorced all the time. Medium-class couples get divorced all the time. How many Hollywood successful stars do you get divorced all the time? They arguably, they get divorced more than poor people do. And so, are there single moms out there who have money? Are there single moms out there who are entrepreneurs? Are there single moms out there who are career-focused? Are there single moms out there earning $300,000, $400,000, $500,000 a year? You better believe it 100%. Are there more single moms out there now with more money than there was 20 years ago? Yes, because they're more independent now and the workforce allows them to do that because we can now work from home. And so, I would even argue there are more single moms now that have more money now than there was 10 or 15 or 20 years ago. So how do you message towards single moms that have money? So this is poor person messaging for single moms. If you're like, "I help single moms survive," or "I help single moms overcome guilt or stress or overwhelm," like that's like, that's like, "I help them survive the day-to-day living or juggle the fam—" like juggling the family commitments or just getting through the day, then you're probably going to attract 'broken single moms,' but if you had a message that, 'I help single moms balance their career and parenting without the guilt,' already, already you're talking about balance or juggle career and kids. Now, a single mom that feels like she needs to juggle career and kids is probably earning $100,000, $200,000, $300,000 a year. And suddenly you're attracting this single mom who's got the dichotomy of, "Should I focus on my career or my kids?" Or you may be messaging, "You know what, I help single moms, um, find time for themselves and put themselves first." You know, the guilt-free mom. And you could attract both, but you're more likely to attract here because the better message is, "I help single moms find time for themselves and learn how to delegate without feeling guilty. Because if you are a career or professional entrepreneur, single mom, you're thinking about delegation. You're thinking about how do I get a nanny? How do I, how do I get healthy food that's delivered to me so I don't have to cook so I can spend more time with my kids? How do I organize my day and maybe get an EA to help with all the chores in the house or a cleaner? Because now I'm delegating my time so I can spend more time with my kids. Now a single mom who has the capacity capacity or the mindset to get a cleaner, to get food ordering or catering or a cook or something like that, has money. They're thinking like that. So this messaging will attract single moms with money. Now, I used to be broke, and when I say I used to be broke, that was 10 years ago. I was about to go bankrupt. We had no money. I was living in a tiny 2-bedroom unit home. I was literally had negative $1.2 million in my bank account, and I had lost everything. And I've been with my wife Penny for 23 years now and she's been with me through thick and thin, through everything. And right now we have the financial resources and we're very blessed that I've been able to build up this business to make tens and tens of millions of dollars. And now we have the capability that if, touch wood, that if I passed away or I was gone or something happened to me, my wife would be set because I've built up a business to be able to support my family. Just in case if I was gone. Now, if my wife, for example, was looking for a widow, like a widow coach, or she became a single mom suddenly, whatever the case may be, this is the message that she'll be looking for. She'll be looking for the delegation type message, or how do I, how do I balance it all whilst having the kids and, you know, getting my time back and getting EA and all that kind of stuff. That's the messaging. Whereas the messaging around managing guilt and overwhelm and all those things It won't resonate as much as her, as this side here, because she's got money. And so can you see how a simple tweak in messaging is the reason why you keep on attracting broke people? And the main reason why you keep on attracting broke people from that messaging is because of your projection and perception. And I don't mean that in a, in a like, you know, shame on you kind of way. Yeah. I used to project that all the time because my upbringing, my parents came in from Vietnam. They came from a very scarce country. They had to eat every single meal on the table, do not waste food, save, save, save. So I grew up in a very scarcity mindset and a very scarcity household from my cultural upbringing. So I understand what it's like to live in scarcity until I realized that there is money everywhere. And once I saw that, My messaging became that, and now I just see my ideal clients with so much cash in their wallets right now. It's almost like I got x-ray vision because that's all I see, but that's all I believe because I truly believe that there is money everywhere. And so if you wanna stop attracting broke clients, if you keep on saying to yourself, "Oh my gosh, every single person that comes to me doesn't have any money," start by believing that there's money everywhere. Mm-hmm. Then tweak your messaging to broke people. And this is very easy to do. If you're in a niche right now and you're not sure on how to do this, drop a comment below on which niche you're in and drop me your current message and I'll personally give you feedback on what the rich person's message is. Because right now my YouTube channel is still quite small. It's very humble. Yes, some of my videos have popped really well, but my channel's still small, so I still look after it. I still look at the messages. I still respond to the messages, say, If you want to drop down your niche here, it's like Richmond Dinh, here's my I help statement, here's my messaging. How come I keep on attracting broke people? I'll give you the alternate message to do to help you out so you can start attracting people with money. If this, if this video was valuable to you, just go ahead, it would mean a lot to me if you could hit the subscribe button and maybe share this with someone that you think this would be really useful for. But more importantly, I have an 8-hour full-blown lead generation course that I've uploaded on my channel on how to get leads now starting out with no social media following. If you're a beginner coach, this is perfect for you. It's a full-blown 8-hour course that I charge for, and I shot only a couple of months ago in April 2026. And so it's a brand new course. It's super relevant for today. If you want to get more leads and you have the right messaging, go ahead and watch that 8-hour course or at least save it so you can watch it in your own time. I get it, it's a super long course. You can break it up into 2 hours at a time and consume it over the next week. But that would be the best video to couple with this video that I have right now. So trust, this is super useful. That being said, keep believing and never settle. Thank you.