Richmond DinhCreator & Founder of Tiny Challenges™

Your Clients Aren't Paying for Your Time..

11 Jul 2026 · 0 min

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Richmond Dinh says coaches should stop charging by the hour and start charging for results. A client might get the same answer in two minutes via WhatsApp that takes an hour on a call. Outcome-based pricing trains clients to value speed and solutions, not time spent.

I mean, if you could get the result faster with less time, would you? For sure. Like, why would you want to spend 1 hour on a one-on-one coaching call with someone when they can just tell you in 2 minutes? Like, that's, that's, that's okay. Like, it's like, oh, they don't give me 1 hour of time, but I got the outcome in 2 minutes. When you do that, when you don't trade time for money, you also train your clients to think outcome-based. And so it's like, I don't want to book in an hour call just to get— if you can give me the answer on WhatsApp, give me the answer on WhatsApp.