Richmond DinhCreator & Founder of Tiny Challenges™

Your Income Has a Ceiling..

4 Aug 2026 · 1 min

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Richmond Dinh explains how your current salary becomes a psychological ceiling for what you'll apply for next. Someone earning $80k might aim for $120k but rarely jump to $200k because it feels wrong. Coaches price their services based on their own income level, so breaking through requires consciously raising your standard.

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If you're making $120,000 a year as some professional, and 3 years ago you were making $80,000 a year, but because you upskilled, you got more experience, you're more of a senior role now, and you apply for a brand new job, you're not applying for a brand new job that's $80,000 a year. No way! It just doesn't happen, because your standard is $120,000. But why don't you apply for a place that's $200,000 a year? Because that scares you, because that's not your standard. So you'll always drop down to what your standards are. And that's why someone who's already earning $150,000, $200,000, $250,000 will make that much in their coaching business, because that's their standard.