Richmond DinhCreator & Founder of Tiny Challenges™

Your Niche Isn’t Saturated..

2 Sept 2026 · 2 min

Watch on YouTube

2:00

In this short motivational video, Richmond Dinh argues that the idea of a "saturated niche" is a myth; a crowded market simply means the market is validated and people are buying. He uses a superhero metaphor, comparing coaches to heroes wearing unique capes, and explains that failure comes from copying others rather than offering a distinct identity. Dinh outlines three concrete steps for coaches to differentiate themselves: (1) define your villain – identify what angers you about the industry, which shapes your purpose; (2) identify your superpower – draw on personal or professional experiences that give you a unique strength; (3) own your origin story – turn your personal pain into a purpose-driven narrative that cannot be replicated. He backs these steps with his own story of leaving a career as an optometrist to become a life coach, claiming he replaced his income within a year by applying the three steps. The video concludes with a call‑to‑action for an exclusive three‑day virtual event for a small group of coaches, inviting viewers to comment "hero" to receive details and secure a spot before it fills.

Chapters

There is no saturated niche. There are only coaches wearing someone else's cape. A saturated niche means the market is validated and people are buying. So that's a good thing. The real question is, is there room for one more coach? So in Avengers: Endgame, when Thanos is about to take over the world and Captain America stands there and says, Avengers assemble, and thousands of superheroes come and line up for battle. Now, would Captain America turn away one more hero? No, he wouldn't. The only rule is you can't go in wearing someone else's cape. Iron Man is taken. Captain America is taken. Spider-Man is taken. So if you enter a crowded market as a copycat, you don't fail because the market is saturated. You fail because you're wearing the wrong costume. So here's how you define yours. Number one, define your villain. Every superpower exists to oppose something. What makes you angry about your industry? What do you disagree with? What triggers you? That's your villain, and your villain defines your superpower. Number two, identify Identify your superpower. This either comes from your life experience or your career that you've been in for the last 10, 20, 30 years. That's not baggage, that's your superpower. If you've been bullied, your superpower is standing up for the little person. If you're a lawyer, your superpower is negotiating under pressure. If you're in corporate, your superpower is leadership. So you already have this, you just haven't named it yet. And then number 3, own your origin story. Bruce Wayne lost his parents. Peter Parker lost his uncle. Tony Stark almost died in a cave. Your story is the only one you lived. The moment your pain became your purpose, that's your cape and nobody can copy it. When I left my career as a former optometrist to become a life coach, I replaced my income in the first year because of these 3 steps. And that's why I'm running an exclusive 3-day virtual event for a small group of coaches to help you build out these 3 things so you can replace your income and do something that finally means something to you. Just comment hero below and I'll send you all the deets, the dates, what we cover, and how you can reserve your seat before spots fill out.