Donations Skyrocket with One Simple Phrase #shorts
27 Jul 2026 · 0 min
0:24
Robert Cialdini shows how a fundraiser boosted United Way donations by 400% by saying "I'm a student here too." Shared identity, not just shared style, makes people say yes.
Robert Cialdini shows how a fundraiser boosted United Way donations by 400% by saying "I'm a student here too." Shared identity, not just shared style, makes people say yes.
She said before she made the request, one thing, right? Which was, I'm a student here too. Would you give to the United Way? Donations went up 400%. I'm one of you. I'm like you. I'm one of you. I'm of you. I'm not just like you in style or preferences. Those are things. I'm of you. Then people will say yes.
