Robert Cialdini notes that advertising, marketing, PR, and recruiting professionals all claim their fields are separate. But obsessing over the differences makes them miss what actually connects these disciplines and what each one is really for.
Here's the difference. All right. And there were differences. And then if I went to an advertising agency, they say, you know, advertising is not the same as marketing or, or, or sales. And there were differences. And if I went to a public relations organization, they say PR is different from advertising. If I went to a recruiting, they'd say recruiting is not the same as PR, believe me. And they were right. But by focusing on these differences, they were missing the most important question.
