Robert CialdiniFounder Cialdini Institute & NYT Bestselling Author

My Book's WILD Global Success: Students Think I'm DEAD! #shorts

13 Aug 2026 · 1 min

Watch on YouTube

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In this YouTube short, Robert Cialdini speaks with Ari about the extraordinary worldwide impact of his seminal book Influence. He notes that the book has been translated into 49 languages, far exceeding his original expectations, and expresses heartfelt gratitude for its continued resonance. Cialdini shares a humorous anecdote from his Polish colleague, Professor Wilhelmina Wosinska, who wrote to tell him that his book is so famous in Poland that her students believe he is dead. The segment blends pride in the book’s reach with a light‑hearted reflection on how fame can lead to unexpected perceptions.

I have to say, Ari, that, that book has been very good to me. It sold more copies than I could have sensibly imagined at the time, uh, in all kinds of languages, 49 languages now. It's amazing. It's very heartening to me. I have a, in fact, I have a colleague in Poland, Professor Wilhelmina Wosinska, who wrote to me and she said, you know, Robert, your book Influence is so famous in Poland, my students think you're dead. Oh my gosh.