Robert CialdiniFounder Cialdini Institute & NYT Bestselling Author

My Book's WILD Global Success: Students Think I'm DEAD! #shorts

10 Aug 2026 · 1 min

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In a brief interview, Robert Cialdini tells Ari that his book Influence has far exceeded his expectations, selling millions of copies and being translated into 49 languages. He shares a vivid anecdote from his Polish colleague, Professor Wilhelmina Wosinska, who wrote to say that the book is so famous in Poland that her students assume Cialdini is no longer alive. The story illustrates both the massive international impact of the work and the surprising cultural perception it has generated.

I have to say, Ari, that, that book has been very good to me. It sold more copies than I could have sensibly imagined at the time, uh, in all kinds of languages, 49 languages now. It's amazing. It's very heartening to me. I have a, in fact, I have a colleague in Poland, Professor Wilhelmina Wosinska, who wrote to me and she said, you know, Robert, your book Influence is so famous in Poland, my students think you're dead. Oh my gosh.