Robert CialdiniFounder Cialdini Institute & NYT Bestselling Author

The Power of Liking: Build Connections Instantly #shorts

6 Aug 2026 · 1 min

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This content was created by Robert Cialdini. This content was uploaded by Robert Cialdini. This is a YouTube short titled "The Power of Liking: Build Connections Instantly #shorts" (posted 2026-08-06) containing a brief conversation between an interviewer (Speaker A) and psychologist/author Robert Cialdini. The excerpt covers Cialdini’s second principle of persuasion, “liking,” and discusses factors that drive liking (for example, similarity and pointing out genuine commonalities).

Works both ways. Yeah. The second principle in your book is liking, which is we prefer to say yes to people that we like. What are sort of the main variables that carry a lot of the weight to whether we like somebody or not?
There are really two major variables that we can influence. One is similarity. We like people who are like us. So one thing we can do is to point to commonalities that genuinely exist.