Robert Cialdini explains pre-suasion: directing someone's attention before you deliver your message so they're primed to find it persuasive. One tactic: ask for advice on an idea instead of an opinion, and people become collaborators who favor it more.
The concept of persuasion involves the process of moving people in our direction to get them to be more willing to give assent to an idea or a message that we have before they encounter it. One of the biggest barriers that communicators have is getting people to pay attention to their message, even though they have a great message. If people have their attention distributed across a lot of different candidates, then we need to do something first. And that's what pre suasion does. It gives people a channel or a psychological shoot into which the to focus their attention that makes our message more likely to be successful. Suppose we want somebody to provide some feedback to us about an idea we have. Usually what we do is to ask for their opinion on the topic. Turns out that's a mistake. If instead we ask them for their advice on our idea, it brings them together with us and we get a collaborative state of mind, which leads to more favorability toward our idea. I think the people who will be most likely to read the book will be people who are in the business of moving people in their direction. Sam.
