4 Things the Rich WON’T Tell You 🤫
In this solo YouTube presentation, financial author and entrepreneur Rob Moore claims to reveal four hidden truths that wealthy people rarely disclose. Drawing on his own experience—rising from £50,000 in debt to multimillion‑dollar wealth—and on interviews with hundreds of millionaires and over twenty billionaires, he argues that the rich possess a self‑delusional superiority complex, aggressively minimize taxes to protect compounding, achieve wealth through leverage and systems rather than hard labor, and actually derive greater happiness from money despite the common “money doesn’t buy happiness” narrative. Moore intersperses these points with personal anecdotes, myth‑busting (e.g., not all rich are corrupt), and a promotional pitch for his membership platform, Rob.team, which offers courses, masterclasses, and a free Money Mastermind University for a low daily fee. The video ends with a summary of the four points, a call to share the video, and an invitation for viewers to join his community.
Chapters
4 things the rich will not tell you about not only how they got rich, but how they got super rich, that I'm going to reveal and expose in this video. Now, if you've ever studied the rich or heard the rich share how they got rich, they often give you some quite generic, um, some advice that works, which I'm going to share with you. I'm going to share 4 things that work on them becoming rich that they will tell you, but actually it's not the gold. And it really confuses me why really rich people don't share this information. Um, and by the way, for context, I know this because I wrote one of the best-selling books on money in the world there. It's called Money. Um, It was nearly 250,000 words, the original manuscript, and it was a 10-year research project. Also, I documented my own journey of going from £50,000 in debt to being a millionaire by age 31 and a multi-millionaire by age 35. And this was 14 years ago, so I've got a lot of experience here. I have talked to publicly in interviews and then behind closed doors to hundreds of millionaires, to 20+ billionaires. And here's the thing I find behind closed doors: they, they talk about stuff they do not share on lives and podcasts. And so here's what I'm going to do. I'm going to tell you what they share on lives and podcasts, and some of it works, but I'm going to tell you the real shit they don't share on lives and podcasts. And I don't understand why they don't. Like, I feel like I'm doing an exposé on the super-rich, but I don't really understand why they don't— they're not open about this. Because personally, I believe society will be so much better if we're all wealthy. I think there'd be less wars if we're all wealthy. I think business would be so much better if we're all wealthy. I think there'd be less corruption and screwing people over. If we're all wealthy. So I don't understand why they don't share this, but I'm going to. Okay, now what the rich will tell you— and give me a yes in the comments if you've ever heard this before— your network is your net worth. They will tell you that who you hang around with, you know, your friends, your associates, whether they're supportive and challenging in a positive manner, or they, they want to hold you down They will tell you that your network is your net worth, and I think that that's very important. That they will admit that they're ruthless with who they hang around with. They certainly will do that. Um, they'll talk about, um, being ruthless with their time management and knowing what's worth their time. And they'll talk about delegating. They'll talk about, um, leverage. They'll talk about scaling up. They'll talk about sales and marketing, but here are the 4 things they never talk about. Someone has just given me an idea for a book, the next book there, The Rich Behind Closed Doors. In fact, I've just finished my book Money Matrix, which has gone to my publisher, and I'm writing Money Loves You, and I've got about another series of maybe 5 money books. And here's what I'm trying to do by exposing these 4 things that the rich won't tell you. By the way, there's more, um, and that is give you honest and accurate information regardless of the consequences to me that help you become wealthy, because I think it benefits us all. Okay, I'll tell you, I'll give you another bonus one at the end as well. Remind me about that. All right, so the first thing, um, that they don't tell you is they have a superiority complex. Now, they don't see it as a complex. In that they don't see that there's anything wrong with them, but they have a delusional belief that they are superior. You know, they are better at business, they are better at sales, they are better at marketing. There's like a— they almost delusionally believe they are a superior human, um, and, and have some kind of divine advantage. Now, um, contrary to what my haters will say, I, I am not a complacent or arrogant or cocky person. But I really do believe in my wealth-building ability, and I believe in certain areas in business there are not many people alive who are as good as me. And I do genuinely believe that, and I don't go and blurt that out. And in fact, that's probably the first time I've said it. Actually thinking about it, maybe the rich don't want to tell you that because they don't want to come across like, like they're really arrogant, because the rich get a bad rub anyway. But let me just say this again because this is real. They have almost a self-delusional confidence and a justifiable superiority complex where they believe they are far better and superior at business and money, and that there is— it cannot be stopped. And it is almost their deserving and divine right to be rich. And by the way, the richer you get, the bigger that gets. This is why sometimes you see some really rich people with almost a god-like complex. Now, it manifests in different ways. Some people remain humble with it, and some people, it turns into corruption. By the way, a big myth about the rich is that they're all corrupt. That's absolutely not true. I know people who are worth hundreds of millions who are most— some of the most honorable and kind, giving people. In fact, Chuck Feeney, rest in peace, just died around 90 years old giving away billions. So that's actually a myth. Okay, the second thing then that they never tell you, but I know this to be true, and that is they might have made some money or started to make money by selling and running a business, but they actually got really rich avoiding tax. Because the more money you make, the more you pay in tax, and the more you pay in tax, the less compounding you get, the less money you have to invest, the less leverage you have, and obviously you just earn significantly less. But to be rich, and this is something that they will tell you, you have to think long term, and you need compounding to work in your favor. You know, if you'd invested in Apple shares or Amazon shares 20 years ago, you know, you might be worth $10 million now, but you needed 20 or 30 years for the markets to go and to grow and to have compounding. So they'll tell you the compounding part, but they won't tell you how they created the maximum compounding was by minimizing their tax bill. And I think that's a PR thing. I think that they don't necessarily want the government to know that. I think that maybe they don't want the people to know that because the people will judge them. I have no judgment in you reducing your tax bill. By the way, a massive myth around rich people is they pay no tax. That is not true. And the richer people are, the more tax they pay. Yes, they can reduce their actual percentage, and yes, they can avoid things like corporation tax, and yes, they can cleverly hold money so they don't draw income, but they pay and generate millions and billions in tax the more rich people are, generally speaking. And I'm not talking about as a percentage because I just think as a percentage just doesn't mean anything. So, you know, would I advise you— well, no, I don't advise, I just share my experience. But would I recommend that it's smart to get your tax bill down and try and invest that more wisely? Yes. I actually don't mind paying tax. I think some tax is fair, but I think currently the amount you're taxed is wildly unfair, and I think it needs to change. And actually, the government would get a lot more money if they charged a lower amount, or they taxed you on less things. But that's, that's by the by. But people do not get really rich paying 20% corp, 20% VAT— no, 25% corp, 20% VAT, 45% income, blah blah blah. You can't get rich paying all that because it's all your money. Okay, right, the third thing they don't tell you— and I don't— again, there's this basically this underlying message: you've got to work hard and Graft. Get up earlier, stay later. Eat shit, sweat blood. Now, to get something started, you gotta work hard, yes. You gotta work hard enough not to have to work hard. But actually, people will get out of debt working quite hard, and they'll make a bit of money working quite hard, but no one gets rich working hard. It's a complete myth. By the way, the hardest working people in the world might be in the mines, you know, digging for diamonds, and, and they're earning not much at all. People on the front line in our wars, you know, these are people who are really grafting proper labor. Um, rich people do not get rich working hard. They get rich through leverage, through hiring, through systems, through automation, through not working hard, through thinking hard but not working hard, and by deploying resources— human resources, capital resources, and information resources resources and essentially guiding them along. I can tell you this: the harder I work, the more broke or the less money I make. The harder I think and the less I physically work, the more money I make. And because now I'm at the point where there's a million things I could do in a day, I've actually got to stop working hard, start thinking smart, think about leverage, deploying resources, capital, human, people, etc. So it's a massive myth that you get rich working hard. Okay, and this is— I think this is the biggest myth about getting rich that the rich won't tell you. Virtually everyone you ask will tell you that money doesn't make you happy, or money doesn't buy happiness. In fact, I've talked to a couple of people recently publicly who said they're no happier with money I'm sorry, that's an outrageous lie. Because if they were unhappier with money, they'd give it all away. They would go back to their old life. So look, does money in itself, on its own, make you happy? No. Does having more money enable you to be happier than having less money? Absolutely fucking yes. And I have no idea Why no one fucking admits this. You know, billionaires say, "Money doesn't make you happy." It's alright for them to say, 'cause they're already a billionaire. By the way, the only two types of people I know that say that money doesn't make you happy are really rich people who are already rich, so they could say that, and broke people who are bitter, jealous, envious, or don't know what it's like to be rich. At least try it. At least do a split test. I've been broke and I've been rich. And I am much happier rich. Now, um, am I saying that being rich solves all your problems? No. Am I saying that there are no downsides to being rich? No, there are a lot of downsides to being rich. Security, people want to steal your money, um, you know, insurance, depreciation, um, it, it, it can create addictions. But being broke has more problems in my opinion. Or at least the broke problems. Like, you know, I used to worry a lot more about money when I was broke. There's a lot of things I couldn't do that I wanted to do. By the way, there's things that you want to do that make you happy that cost a lot of fucking money. So I speak to people and I hear them talking about money doesn't make them happy and they're no happier now they're rich. In fact, in many ways they were happier when they were broke. Well, give me all your money then. Give all your money away to charity and go back to your old life. Because if that was really true, that is what they would do. But they don't do it because secretly, even though they know there are problems with more money, because, you know, nothing has all upside or downside, they actually like having money and their life is better with money. And why? I think it's PR. Oh well, you know, money doesn't make you happy and I'm not all money-focused. You know, if you want to be freedom-focused, you need to be money-focused because you need a lot of money to be free. And would you be happier to be free or not to be free? So let me know what you think of this content in the comments. If you think this has been useful, please share it. Um, I wouldn't say this is an exposé, but, um, you know, having been an author of money for nearly 20 years I own 14 companies. I've got, what, 340 property units in my portfolio, 1,350 tenants. I've done thousands of hours of content, written 20 books, not just one. I was in debt 50 grand and, you know, became a millionaire age 30, 31, and a multimillionaire age 35. I can tell you this for sure, my life is better with money. It has challenges, but I am happier. I am able to do more. I get more value out of more money. And someone has said here, I think we are socialized to deny wealth. You know, I think people in the UK, it's almost like a faux pas, socially unacceptable to talk about money. And this is why I exist, this is why I do all my content, to help as many people on this planet get better financial education and knowledge. Dan has said, Rob, this has been very helpful. Do you offer private discussions? Dan, DM me, let's see what we can do. So I'm going to do a quick summary, but before I do that, if you like this kind of content and you'd like to make, manage, and multiply more money, you'd like to create multiple streams of recurring income, you actually would like to gain wealth, you would like to start a business, you would like some kind of level of freedom, maybe you'd like to start the side hustle you've, you know, always wanted to do, I recommend you join Rob.team. So Rob.team is my digital financial freedom platform. Where for less than 22 pence a day you can gain our hundreds of hours of courses, resources, and masterclasses to make, manage, and multiply more money. And to be actually told the truth, um, and by the way, not as a perception, you know, I've spoken to hundreds of millionaires, 20 billionaires, I've interviewed them live, and then I've talked to them behind the scenes, and I see the difference. So anyway, if you'd like to join rob.team and get access to this actual real more exclusive information, just type in rob.team right now. Just go and open a new web page, type in rob.team. Now you can cancel any time, there's no ongoing contract. And if you go and do it right now, I'm going to give you a 10-module, 12-hour Money Mastermind University online course where I teach you all the things about money that I think the, the world needs to know to get rich but the system hides from them, or doesn't want them to know, but the system does it itself to get rich consuming from you. You're going to get that completely for free. I'm also going to launch an AI masterclass, and I'm going to launch a how-to-invest series, and you're going to get all these as a special bonus by joining rob.team, but you need to do it now. So just go and type in rob.team. Go do it right now. I'm just going to do a quick summary for everyone else that's just joining, but just go and join rob.team right now. Let me know when you're in. Loads of courses, resources, masterclasses, masterminds, meetups, networking, all for less than 22 pence a day. And by the way, there's a lot of very successful people in Rob.team. We've— we're totaling almost 10,000 members. Okay, so summary: 4 things that the rich won't tell you but are actually true, that they've told me and that I know about getting rich. Um, and that is number 1, they have a self-delusional confidence and almost a superiority complex around their ability and divine right to make money. And it's justifiable, by the way, because they back it up. Because a lot of people are delusional or have a superiority complex or intellect, but they're broke. Number 2, they might have made some money selling or making money, but they got really rich reducing their tax bill. Number 3, they might have started to work hard, but they got rich not working hard, thinking smart, using their ideas and leveraging resources. And then number 4, it's a complete myth, complete myth that money doesn't make you happy in the sense that everyone I know who's rich, even though there are downsides, they like being rich more than they like being broke. If they didn't, they would give it all away. That's a fact. 'Cause people can say, oh, I don't like this and I like that, But observe what they do, not what they say. The only rich people who genuinely like being broke more are the ones that squander it, sabotage it, or give it all away. And that's not many. So thanks for tuning in. I wonder if you wouldn't mind sharing this. There's some weirdness going on on the algorithm, so you sharing helps me get this content out to more people. Like I said, I actually want to share the reality of being rich because I would like everybody on the planet to be rich. I don't need to be richer than you. By the way, if I'm rich and you're richer than me and you got richer than me but I'm still rich based on me helping you, I'll be really happy. I'm more collaborative than competitive, and I think the more, the more rich everyone is, the better everyone is. Because, you know, it's going to be easier for me to get rich if you're all rich and you can buy all my stuff. So I've got— I'm maybe one of the few people that actually doesn't mind sharing this stuff. Thanks for tuning in. Like I said, maybe you want to share this if you think it's useful. And remember, if you don't risk anything, you risk everything.
