Ask me Anything LIVE

Rob Moore answers rapid-fire questions on content creation, branding as mental space rather than logos, Instagram and TikTok virality through daily posting and trend-hunting, and cold-market lead generation by mirroring customer language. He attributes energy-price spikes to war, supply shocks, and inflation, and promotes his £5-£7 membership platform Rob.team for exclusive AMAs and masterclasses.
Chapters
Hey, it's Rob here and I'm doing a little impromptu ask me anything live, an intimate session with Rob. How do you feel about chucking some questions my way then? So I've got a question here from Ali, I've got one from Brian, I've got one from Matthew, I've got one from Aaron, another one from Brian. How you doing? Ask me anything live. Let's go. Anything goes in this one. I mean, obviously my specialty is business, um, personal development, entrepreneurship, sales, marketing, authoring, podcasting, maybe building a bit of a personal brand. That's all the kind of thing that I think I can help you with. So the first question— well done, hit them in the comments, by the way. Hey Greg, how are you doing? The first question is from Ali, and that is, I launched some digital assets last year with not much success. I made some lifestyle changes recently to focus on marketing and just found I have the house to myself this weekend. What would you advise on doing in this time frame? Wow, that's a very specific question, right? I got— what would I do with a free house on the weekend is probably not the answer you're looking for. Um, so it depends on how much you have already set up. So do you have, you know, a digital product set up? If you do, then great. I would start putting content out. Maybe you could create some content. So I often have a morning for an hour, well, where I will create content, and that might be 3 or 4 pieces that I can either plan or 1 or 2 pieces that I can write. So you could spend some time writing some content for sure. I've had a question here on branding. I want to— how do you help with branding? Janie, I'll come to that in a moment. So definitely creating content would be one. Joining industry-related Facebook groups. Give me a yes in the comments if you aren't— if you know for a fact you're in all of your industry-related Facebook groups. I shouldn't see too many yeses, by the way. Because there's so many industry-related Facebook groups you could all be taking advantage of. So make sure that you join all of those. If you just go on to Facebook into the search bar, you could just hit the— you can just search, for example, property investment, and loads of groups will come up. So join the industry-related Facebook groups, create your digital content, create your content for social media. That's a pretty good start for the weekend. I got a question here from Janie. Hey everyone, I'm doing a little impromptu ask me anything live, a little private intimate session before my guest later on. How do you help with branding? Well, it depends what you mean, because people think that branding is logo and visuals and website and business cards and colors, whereas I think branding is how people remember you, what people think about you, what people say about you when you're not there. I think that branding is the mind space that you have in someone else's mind. You know, when they think of something in your niche and industry, do they think of you? That's what I think branding is. So I'm going to answer a question maybe wasn't asked in the way that Janie's asked it, but it's the answer that I think is a better answer than colors and logo and visuals. And it is, what do you want to become known for? And what's your signature, um, type of content or message, um, and how can you get that out there over and over in a very consistent way. So I'm actually not the best at branding. Why? Because I do too many things, if I'm honest. You know, really what I should do is just focus on business content or just focus on money content, but I can't help myself because I like too much variety. So, um, I'm work— we've worked a, a rebrand on my content, and we're going through about 2 or 3 stages of it, by the way. Um, but you will see me doing a lot more money-related content so that maybe one day when I'm 45 or 50, when people say, oh, Rob Moore, people say, yeah, he's the money guy, he's the guy that's always talking about money, he's the guy that teaches people about money, he's the guy that has written all those money books, he's got that money podcast— that would actually be better branding than I mean, in fact, this would be fun, um, just for maybe your, your help and support. If you could say one thing I— you think I'm known for, what would it be? Put it in the comments. What one thing, um, do you think I'm known for? What do you know me for? Put it in the comments because that actually would be a good question for you to ask your community. So outspoken, property disruptive, Business advice, podcast entrepreneur. See, they're all different. Omnipresence. Yeah, like, I'm clear. See, there you go. I'm no guru when it comes to branding. Um, my energy and being frank, initial property and now disrupting, making money, books, social media guru, property, LOL, newsjacker, legend. Oh, thank you, Michael. Transparency. So actually, I'm not the best— clearly I'm not the best example of a very, um, consistent brand, but I'm okay with that because I like variety. And really, I, I would identify— I'd self-identify as an entrepreneur, and an entrepreneur does many things, so I can kind of get away with that. I'm getting some nice comments here. Self-made, altruistic, wealthy, creative, funny, honest, funny, money and property. Making it seem so achievable. Um, so yeah, branding is about what's that thing that you do over and over that's consistent? What do you become really well known for? And, and many of you still know me for property. I mean, I have hundreds of properties, but I changed my branding direction because I'm not just interested in property. But it shows, because I did property for many years, that stuck. So thanks, Janie, there for the question. I hope that was useful, uh, to you. Let's see who we've got next. Anchovies on top of the cheese or underneath the cheese? Definitely in the bin. Anchovies in the bin. Anchovies have no place, not just on your tongue, but on this planet. Pineapple even in the same pizza as the room? I can do pineapple on pizza. What about you? Let me know in the comments. Can you do pineapple and anchovies on pizza? If you can, you know, I bow to you. All right, this one's from Brian, so hit me up in the comments with your question. Um, thank you, Charlie, for the question here. What's your thoughts on rising gas and electric prices? Well, I think we've got, um, a perfect storm of difficulties in terms of, um, pricing. So we've obviously got Ukraine um, being invaded, which just happened, which has obviously put, um, energy, fuel, oil really high. Then we've got the lack of supply, because obviously, because we had COVID and the lockdown, um, we have had this restriction in supply that we've never seen before, probably not for 100 or 200 years. I mean, you would only really have this same lack of supply previously if there was a war, but because, you know, because literally all commerce and trade, all supply chain, all production was physically shut down. And it's not just that it was shut down for X weeks or months, it was then the inability for it to catch up with itself. So you've got the, um, undersupply, therefore the over-demand. You've obviously got the, um, unfortunate news of Russia invading Ukraine at the moment. You've got really high inflation, which is pushing, uh, prices up. So you've got this perfect storm of a lot of things which are creating dramatic price increases. By the way, it's not just in gas and electric, it's in assets, it's in food. It is— what is it not in? Um, now my thoughts on it are, I can understand why it's happening from an economic point of view. Um, it's obviously not nice. Um, but it won't last forever and it will come down. And as soon as supply is caught back up again, um, it will catch up with itself because that's what happens in a market. Because, you know, you have supply, demand, and price. And lower supply over demand, higher price. Um, oversupply under demand, lower price. I was just talking to a friend of mine, had dinner with him, and rice where he lives is 15 pence pence a kilo because there's a mass supply of rice where he lives. So it's 15 pence a kilo. So as soon as supply gets back up again, price will go down. Uh, in the employment market, it's absolutely crazy. I mean, I've never seen wages so high. It is unbelievable. Of course, you've also got the government printing money left, right, and center, maybe to try and stimulate the economy, maybe to try and finance all the um, all the money that they need, erode all the debt that they've built. Because really, what, what, um, government printing of money, quantitative easing, is, is, is a form of inflation. Well, it is inflation, um, it's— and inflation is a form of tax in a way. Um, so yeah, all these things are contributing to high prices. So I've not done masses of research on this, but when I go back and either talk to people I was having lunch with Nigel Farage a couple of days ago, and he was telling me about, you know, how rate interest was 86% and got to 92%. And asked him when it was, and he said in the '70s. And asked him how long it was. It usually doesn't last that long amount of time because in the end supply catches up, and in the end people find it unsustainable. Um, so yeah, but obviously it's Crazy. I mean, I don't even want to tell you what my electric bills are like. More, I think, yeah, like over £1,000 a month. It's crazy. I remember when it was £60 a year. So there are my thoughts, Charlie. I don't know if you have anything to add to that. What do I think to Putin? I don't know Putin, and I don't know enough about Putin to be able to comment. And what I can say is this, you know, it clearly looks like there's some kind of war um, but you don't really know how much of a war, and you don't really know what you're being fed in the media. So honestly, um, I don't— I wouldn't want to be judged unless someone knew me. And I try and live my life where I don't judge someone unless I know them, um, because I just don't think that that's the right thing to do. And so, you know, I clearly don't know Putin, and all I know about Putin is what the West is reporting through mainstream media, which Let's be honest, in the last 2 years I don't— haven't had a huge amount of trust for mainstream media. So in reality, I don't really know what it's like, and I don't think many others do. And I think people like to think that they do. Okay, this question is from Brian McGregor. So keep them coming, keep the questions coming in. You can ask me anything. Um, I mean, I, I know more about business entrepreneurship than I do about politics, I can tell you that. But hey, look, I'm here for you. By the way, I want to thank you. Thanks for tuning in. Thanks for following me. Thanks for being a Rob.team member, a supporter, a subscriber. I'm really grateful to you. Um, I was thinking just before I came up here, I was just, I'm having, um, a bit of a game with my daughter and my, and my mum, my daughter's grandma. And I was just thinking, it's really cool that I get to come here and hang with you and chat to you. And you know that you, you value my work and I'm really grateful for that, so thank you. Brian McGregor asks, I'm trying to grow a following on Instagram. Any idea why Reels I create might get 1,500 views while, um, some others get 10 views? Yeah, so if I knew the algorithm, Brian, I would be a billionaire. So I have the same thing. I've, I've had TikTok videos that have had 2.3 million views, 1.8 million views, 1.1 million views. And some that barely get 300 views. My Reels will be 8,000 or 50,000. Um, so definitely with the Reels and the TikToks, which are the, the short-form video, it's definitely hit or miss. But here's the good news: you can gain virality on Reels and TikTok without any following. Because some people are like, I only got 1,500 views on my Reel, when they've got, you know, 100 followers. Well, Back in my day, I've had 100 followers, you'd be lucky to get 3 views on your posts. So, um, you've definitely got that benefit of reach if you've got a new account. I see a lot of new accounts start, they've got really good engagement. So, um, definitely I would say do Reels over, um, image or written content. Now obviously Instagram is an image platform, but you have the, the text underneath. But I had a meeting with my Instagram account manager and she said that basically all your growth now will be on Reels, and we're focusing on becoming a video platform. I was told that by my Instagram account manager. So you're doing the right thing doing Reels. You want to do Reels every day. Now Facebook are just launching their own version of Reels, so when that comes to the UK, get all over it, all over it, because Honestly, I saw stories and I saw reels and I just thought, I don't understand that. It's another thing to learn. I'm not going to do it. I got too much on. But you get virality on new tools and new platforms because they obviously want to give it the reach to make, you know, to give it a good test. So I don't know why we get 1,500 views on one reel and 10 on another. I do know that you've got to keep testing. And you've maybe got to figure out some trends and things that are working in, in the world of trends. Um, and you've also got to test content, you've got to test the time of day. The time of day is huge, by the way. If I go live on Facebook bang on 8:30 AM, good reach. But if I go 8:45 AM, bad reach. So timing's really important, getting that good pattern interrupt at the start. So that, you know, you, you grab their attention. And then otherwise, just testing content. And maybe what you can also do is, you know, if you see content that you like that's gone really viral, maybe do your own version of it. Okay, what do you think about— so this is from, is it Tyson? What do you think about the situation in Europe? Would you fight for freedom? Um, I probably— honestly, and I probably wouldn't go to war if even if I was forced. Why should I? Um, I'm an entrepreneur, I'm a fighter. Um, I will use my own platform. I did a video this morning saying, you know, I, I don't think we should be at war. And, um, I, I don't think that's the answer. And trying to use my platform for good, um, it certainly seems an aggressive move. Yeah, and it certainly seems to be a power play. Who knows? Here's the, you know, you can read stuff, and sometimes I read stuff and I think, okay, I've got a good amount of knowledge on that, but then I realize, what am I being fed? What is the reality? T. So many people on social media comment on my stuff and, and judge me, and they're like, they haven't even read it, they haven't even listened to it, they don't even know what they're talking about. And then sometimes they see it, 30 seconds of a video, and then they make a judgment and they have no idea. And, and honest, I just have to be honest, I just don't think anyone has an idea what's really going on. And I think the media will feed us whatever the media wants to feed us. Okay, this one, this question is from Matthew Paul, um, what's the easiest way to reach out to a cold market and convert them into clients? I get good results selling to my warm market and converting into clients, but really struggling with paid adverts. Um, I find, Matthew, that, um, going to your client base and asking them where they found you and what it was about you or your product that they were particularly attracted to and profiling them and then putting that, those angles into your copy all the way down your funnel and targeting those groups improves your cold lead gen. And what I've also found, Matthew, is I would probably do lead generation to opt-in I would do opt-in and create a bit of a nurture sequence and build some rapport, and then I would go for a very low-ticket sale as early as you can. So give me a yes if you're a member of Rob.team. Let's have a yes if you're a member of Rob.team. Um, so Rob.team, one of the reasons I offer— I mean, there's many reasons I offer Rob.team. I want to create a community, I want to give you good value. I want a membership site with recurring income, yada yada yada. But actually, one of the reasons I have Rob.team— and this is my little behind-the-scenes secret here, Matthew, so it's not something that I want you to go and tell everyone else about— but once, you know, if, if I ask you for 25 grand or 50 grand or whatever thousands for my courses and programs and masterminds and you've never spent any money with me It's not very palatable to you. You have to get to know me first. You have to trust me. I'm going to say me, of course, my companies. Um, whereas, you know, it's much easier to ask you for £5, much, much easier. Um, so I think it's really important that you have a very low-ticket offer in your funnel, in your suite of products. I'm actually just going to put a link there to rob.team. So Rob, that's the URL, rob.team. Um, and for I think not even £7 a month, pounds or dollars, um, you get these Ask Me Anything Lives. I only, I only now do these intimate Q&A sessions for my supporters and subscribers. I might occasionally let my wider public peer in for 10 or 15 minutes of them just so that they can get a bit of a flavor, but You guys who are on Rob.team, you'll know I've been doing quite a few of these recently. I mean, I'm probably doing content for you and with you every 10 days to 2 weeks. Um, and reason number 1 is I want to offer more value than I charge you for, but I want to build rapport with you, I want to guide you. And of course, I, I do hope that you'll be a student of mine, you'll come on my property business or personal development courses, or you invest in one of my NFTs. Of course I would, because I'm an entrepreneur and I have those products and services. Where— so having that low-ticket item in your, um, suite of products and services, um, it's a good way to— then someone's bought with you, they've spent with you, and so they're much more likely to spend again. Now, you know, I'll tell it how it is, and I don't mind telling it how it is even if it doesn't make me look great, but pound for pound, I would say that Rob.team is probably Pound for pound, better value. No, they're not all, because some of my courses are outrageously good value, but pound for pound, bearing in mind it's £7, better value than, than one or two of my courses that are £1,000 or £1,500, pound for pound. Um, and I make that, that on purpose because I want to wow you for a fiver or seven to build this trust and this, and this rapport. And once you're a subscriber and a supporter and you're in the community and you're in the WhatsApp groups and you get invited to the Zooms and all of that, once you're there, well then, you know, we're probably going to do lots of business together because the problem we've all got is trust and overwhelm. Yes, but, um, so I put a lot into Rob.team. I mean, you see how many things I'm doing. I'm doing this, uh, tonight with a great friend of mine who's hopefully online now, um, and we're going to talk to you about monetizing your message and you know, marketing to generate leads. And then I did my NFT pre-pre-launch to only my subscribers and supporters and been doing the education on that. I did the Mindset and Money event where I got a billionaire and a hundred millionaire in, in November, but you, you got it free as part of your membership. I did the Make Cash Challenge. I'm doing all this stuff, but for me it's loading up the value and the trust so it's there so so that when I offer products and services in the future, you don't have to go, ah, do I trust Rob Moore and his company, or does Rob Moore and his company give good value? That's hopefully ticked. Now, I'm not perfect and we make mistakes, you know, and I always admit that, but that's why I've got this 5 or 7 a month. In terms of my time and the value to me, it's a loss leader, but it's hopefully a rapport builder. So I hope that was very valuable. So I've given some of you guys a little bit of a sneaky peeky peer in, but I'm gonna have to end this now 'cause I've got a private Zoom mastermind. If you wanna join Rob.team right now, you'll actually be able to get in on this. I've got a special guest. We're talking for an hour on creating a great message and turning your marketing into money and building your own empire. So if any of you aren't a member of Rob.team, go to the link, Rob.team, R-O-B.T-E-A-M. I think it's about 7 a month. You can cancel any time. You get Ask Me Anything Lives every 2 weeks, sometimes more. Um, I do actually— I do live events, which we're going to talk about in a moment. I do Make Cash Challenges, 10x Your Following social media challenges. Um, I actually, um, anything I launch or I offer, I always do it first to my Rob.team and Rob Supporter members. So they got to see my NFTs first. In fact, we had pretty much half my NFTs sold on on a little preview webinar I did with my Rob.team and Rob Moore subscribers. So yeah, if you go to Rob.team, R-O-B.T-E-A-M, for just a few quid a month, you can get 11 pieces, I think, 10 or 11 pieces of premium business and entrepreneurship content from me if you want to start and scale your business, get better financial education and knowledge, build a personal brand, create multiple streams of recurring income. You get free tickets to the Recurring Income Summit. Did you guys know that? We run a Recurring Income Summit every 6 weeks. It's a brilliant event. I've got Mark Victor Hansen, who sold half a billion books, and Marc Randolph, the founder of Netflix, as the keynote speakers. And you get that for free as being a Rob.team member. So it's unbelievable for just a few quid. So go to rob.team right now.










