In this monologue Rob Moore explains that BlackRock has purchased £1.4 billion worth of UK property and Lloyds Bank aims to become the UK’s largest private landlord. He uses these moves to argue that the world’s biggest financial institutions view property as the safest long‑term asset because banks securitise loans against real estate, offering 35‑year mortgages. Moore warns of an imminent market crash or recession, but frames it as an opportunity: recessions create the most millionaires, and buying property through pound‑cost averaging can generate massive wealth. He shares his own history—starting in 2005 with £50k debt, buying hundreds of rental units, surviving the 2008 crash, and now owning 345 units—to illustrate his strategy. Moore promotes a free live Zoom seminar (tiny.cc/crashproof) where he will teach his ICE (Investing Cash‑in‑on‑Crash) and DAC (three‑style) investing formulas, feature a guest who closed £16 million in no‑money‑down deals, and cover how to raise money, find discounts, and convert properties. Throughout, he urges viewers to emulate the banks’ focus on property, prepare for a downturn, and start building a property portfolio, positioning the message as positive and empowering despite critics labeling him doom‑mongering.
Chapters
this, and this has gone under the radar, you can't find much information on this, but BlackRock have bought £1.4 billion of UK property. Now let me ask you first and foremost, um, what are BlackRock? Um, because a lot of people think they're a fund, a lot of people think that they're, uh, in a massive corporation. I've got another idea about them. Back to that in a moment because also Lloyds Bank in the UK, who are a massive bank, I think RBS Group who own Lloyds own, what is it, 7 or 9 different banks. They want to become the UK's largest private landlord. BlackRock, are they a fund? Are they a massive corporation or are they a bank? Like, if you think about it, in the world, who has the most money? The banks. So if you want to know who controls the world, follow the money. If you actually do want to know how to build wealth, follow the people and the organizations that have accumulated the most amount of wealth, whether it's earned or controlled, and that would be the banks or the funds that are like banks. Um, so BlackRock have just bought £1.4 billion of UK property, and Lloyds want to be the biggest private landlord in the UK. So what lessons can we get from this? Number 1 is clearly the biggest institutions in the world really believe in property. You know when you get a loan, a big loan, they won't give you security on your car or on your future business idea or on your husband or wife. They'll give you security on your property. They will have a first charge, essentially controlled ownership of your property. So that should tell you that above anything else in the world, not the state, I want security on your stock market. They don't want security on your company. They don't want security on your gold or your silver or your watches or your jewelry or your crypto. They want security on your property. So BlackRock buying billions of property in the UK. Oh, by the way, and they're buying up like almost whole cities in the US. Lloyds want to be the biggest private landlord in the UK. What does that tell you? It tells you that property is long-term secure, probably the best asset there is, because the bank— you know, there's a saying, safe as houses. So let me ask you this: why aren't you in property? Why aren't you in property for the long term? Maybe you don't know how yet. The next thing is, even though there may be a crash coming, because I think there probably is, and even if there's a lot of fear in the market like there has been recently with the stock market sort of crashing a bit, long term the banks believe in property. Why? Because they'll give you a 35-year mortgage. So the banks are saying in the next 35 years we believe in property because that's the security for their money. Now, a few of my critics do say I'm a bit— I'm negative, I'm doom-mongering. Well, the thing is, no one really engages with all the happy-clappy positive posts. But I'm going to turn this into a happy-clappy positive post. And this actually isn't criticism about BlackRock or Lloyds Bank. It's to say that these guys know how to make money. They've been making money for hundreds or thousands of years. You'd do quite well to copy what they do. And a great way to copy what the banks do is to look at what the banks securitise their money on, and it is property. Now you might think, yeah, I'd like to get into property, but I'm worried about a crash. Well, more millionaires are made in recessions than in any other time in the cycle. And you know, you just buy all the way through the market in the downs and the ups. It's called pound cost averaging, and then you just hold for the long term. In 1952, the average flat was less than £3,000. Now the average house is £300,000. There you go. So look, if you'd like to get into this, even if you don't have much money or you don't know how, or you're scared of the market, or you're a bit confused, but you know, you know what, you'd— I'd like to learn more. I'd like to figure out how to build a portfolio, how to build a pension, you know, how to own property, cash in on the crash. We're actually doing an emergency live Zoom in a couple of days' time. Um, I actually changed the agenda on what we were going to cover this weekend, um, because there's 5 things I've seen happen in the market right now which I do think me moves us much closer to the recession, crash, uh, recession, crash, or depression. So the link is tiny.cc/crashproof. That's tiny.cc/crashproof. It's a Zoom. You're not going to be charged for it. You're not gonna have to buy, you know, tens of thousands of pounds worth of courses or anything like that. Don't worry. Not that that would be a bad thing. You could get— you know, if you think about it, people think a good investment is property or the stock market or gold. The best investment is yourself and your knowledge. You know, I started in 2005, 50 grand in debt with no knowledge and no self-belief. Fast forward a year, I'd paid off my 50 grand's worth of debt. I earned nearly 100 grand, not quite, but I bought 20 properties with my business partner. We'd sold some, we'd kept some. And then we did another 30 in 2007 and then 50 in 2008. And it all went wild in 2008. In 2008, there was the big crash. At first, we were scared. We didn't really know what to do. We'd never experienced it before. We ended up buying about 100 properties. Unfortunately, we sold some, quite a lot, but we kept quite a few. And the ones that we've kept have doubled and some of them have nearly tripled in value. And looking back now, I'd just love it to be 2008 every year. So I'm going to cover what I've learned from the last crash and recession to see, to share those, you know, lessons forward for you to protect you from the crash. So the link to join this Zoom is tiny.cc/crashproof. C-R-A-S-H-P-R-O-O-F. tiny.cc/crashproof. I've been doing this 20 years, not 20 minutes. I've got 345 rental units. I'm not, you know, just living with my mum and doing TikToks and making out that, you know, I know what I'm talking about, which a lot of people are doing right now. And I've seen a full cycle, and I'm seeing lots of similar signs. Now, my critics say, yeah, but Rob, you've been saying this for years. Well, Robert Kiyosaki has been saying it since 2013. Now, I never said when it would happen. But I did think when lockdown happened, it might force the bursting of a bubble. But lockdown initially blew the bubble up because of lack of supply. And each year the government do things to delay and delay and delay. And anything you put off and you delay and you delay and you delay gets worse and worse and worse, and in the end it has to explode. Now a lot of people are scared of the recession or crash, and anytime I post about it, people think I'm being negative. I'm not being negative, I'm being very positive. More millionaires are made in recessions than at any other time in the cycle. BlackRock buying £1.4 billion of UK property is not me saying they're evil. They're Satan. It's me saying, if they're doing it, why aren't you? That's what I'm saying. And here's the thing, right? Surely it's best to prepare for the worst-case scenario, and then if it happens, you can cash in, and if it doesn't, well, it didn't matter. Oh no, Rob, just be happy and positive. Everyone's just really negative about the UK and the property market. Be ready, be smart, protect the downside. So if you'd like to learn how to do all this, You know, I've got my new ICE, I-C-E, investing formula for cashing in on a crash. I've also got my new DAC investing formula for the 3 styles of investing. And we're going to cover all of this, and I'm going to bring on my special guest who's done £16 million worth of no-money-down-property deals. The link is tiny.cc/crashproof. So go there, register, come back, Let me ask you, what do you think of BlackRock buying 1.6, 1.4 billion of UK property? What do you think of Lloyds wanting to be the biggest private landlord in the UK? And what do you think is going to happen in the property market? Because here's another positive. Let me give you— let me be really positive. Isn't it a beautiful day? We had the, the, the nicest weather of the year yesterday. Everything is awesome. Um, long-term property keeps going up. 1952, less than 3 grand for a house. 2025, 300 grand for a house. So if we want to be really positive, buy property, buy property, buy property, buy property. I'll buy that, I'll buy that, I'll buy that, I'll buy that, I'll buy it all. Just keep buying. That's positive. Here's the thing though, you need to learn how to raise money. You need to learn how to buy the right kinds of deals in the right kinds of areas. You need to learn how to get the discount. You need to learn how to change the use or convert the property. There's things you've got to learn, and we're going to cover that on the Zoom. tiny.cc/crashproof. I bought 100 properties-ish in the last crash. I sold a good few. I wish I hadn't. I kept a good few. I'm glad I did. And next time I want to do even more. I want to buy 1,000 houses or units in the next crash and recession. I'd love to teach you how to do the same. People often say, well, why do you do this, Rob? You know, if you're so rich in property, why do you teach it? And well, look, to do and to teach is great, but you know, to do yourself and keep it a secret, all right, you might make money, but it doesn't sort of fulfil your sense of purpose. And I've retired loads of times, by the way, and I got bored every time. And now my personal vision, and I've had this vision for 10 years, and I even started a foundation, I've got a charity that does this. To help as many people on the planet get better financial knowledge. I'm pissed off with the UK and the system and the education system and, you know, the, the lack of transparency in the banking system and the Labour government and the Conservative government. And this is my mission. A mission goes way beyond self because, you know, I became financially free before the age of 31, so, um, you know, that's, that's been ticked 15 years ago. So there you go. So thanks for tuning in. I'll see you on the Zoom, tiny.cc/crashproof. And remember, if you don't risk anything, you risk everything.
