Breaking News: Harry & Meghan “World’s Richest Personal Brand”

Breaking news! Harry and Meghan become world's richest personal brand. You hear it here first. What does that actually mean? So an expert, um, of Frank PR, um, has stated that Harry and Meghan are now the world's richest personal brand with an estimated value of a quarter of a billion Now, they obviously turned their back on the royal family. There was a big exposé, wasn't there? Well, exposé— I think some people thought it was, some people thought it was a smart PR stunt on Oprah Winfrey, and obviously that would have really helped them reach the masses. So I'm just going to tell you what the news is. It's breaking this morning on Harry and Meghan's personal brand, but then what I'm going to do is debrief it for you and I'm going to let you know what I think you can learn from it, uh, and turn it into something positive. So the breaking news this morning is that Harry and Meghan are reputedly the world's richest personal brand, already worth quarter of a billion according to Andrew Bloch, um, who is the founder of Frank PR. And he says, and I quote, since moving to California and stepping down as working royals, Harry and Meghan have secured a number of lucrative business deals and personal endorsements which have seen their personal wealth rocket. I would estimate their combined net worth of circa £250 million. So what's that, $300 million? Again, quote, they are making the most of their newfound status and their potential to become the world's richest personal brand looks imminently achievable, and becoming a billion-dollar brand is certainly not out of the question. Now, I'm not so much interested in the breaking news in the media. I'm more interested in how you can learn from people like Joe Rogan, Jake and Logan Paul, MrBeast, Belle Delphine the royal family. Paul in the Life just said, who cares? Well, I'll show you why you should care right now. Um, that they've become, um, investors in an ethical fintech investment company, and it's unsure what that deal is and whether they've invested in or they've been paid, but they have signed a £112 million deal with Netflix. So they're going to be making their own shows, including an animated series called Pearl. They're also going to be producing a nature series and also children's programming. Now, Will Smith got $20 million for Bright, Ryan Reynolds got $27 million for 6 Underground, and Meghan and Harry have got £112 million uh, for their Netflix deal. Get this, so far they've released 35 minutes of content. Oh my life, I've released 35 years straight of content. Okay, so that's the breaking news. Um, an insider has said that the driving force behind this personal brand is Meghan. Of course. All right, so What can we learn from this? Number 1, the personal brand is the new globally scalable, probably billion-dollar industry or business model. If you think oil and steel and rail and telecommunications and real estate are previous industries where people become billionaires, and multi-billion-dollar industry. Well, now the personal brand is one of them. Now, some people say, oh yeah, Rob, that's obvious because, you know, we all know about personal brand. But to know and not to do is not to know. So what you can do as a layperson, a non-royal, a non-celebrity— by the way, DanTDM the gamer and MrBeast the entertainer and Jake and Logan Paul, the now boxing promoter YouTubers, and Ryan, the toy, toys review website. None of these were previous celebrities. So you could probably say, oh well, Rob, you know, none of us could be a prince or marry a prince or a princess. And whilst that may be the case, there are so many other influencers and personal brand creators who didn't start with celebrity status. They built an online following and a strong personal brand. So what can you learn? Number 1 is you need some kind of brand. What are you known for? Is it entertainment? Is it gaming? Is it helping entrepreneurs? I know someone who's a narcissist expert who's got a really big viral channel. So what is your area where you can become the go-to person in? Now what you can do is grow beyond that once you've grown. So, you know, Logan and Jake Paul were really in entertainment, and now they're boxing promoters, and they have sort of credible channels that they do education as well as promotion and brand endorsements, etc. But step 1 is knowing what your brand is and drilling down on that. Step 2 is being omnipresent on all channels. So with Harry and Meghan going on Oprah and then doing a Netflix deal, that is going to give them probably 2 billion people reach. MrBeast, does he have 50 or more million subscribers on YouTube? Ryan ToysReview channel earned $27 million in 2019. Joe Rogan earned $30 million on his podcast, The Joe Rogan Experience, in 2019. Why? Because they have distribution, they have reach. So you need to build your distribution and your reach, and there are ways to do that as a non-celebrity. So obviously, when Harry and Meghan— oh, Oprah, would you like to have us? Or Netflix, would you like to do a deal? Obviously they're going to do that because they have notoriety across the globe. But if you don't have that, here's a few little hacks on how you have reach and distribution and leverage. Number 1 is you want to entertain people, and I'm actually now going to do as much content that is newsjacking and entertaining as well as it is informing and inspiring. For 7 or 8 years, I've been grafting, building a personal brand with information and inspiration, but people share entertainment, and there's different forms of entertainment. I'm not just talking about cat memes or trick shots, you know, or comedy. There's many ways to entertain. Um, some of my rants on Facebook, they get the most engagement, and you could argue because they're the most entertaining. Often my least content-rich and my most entertaining content gets the most virality, which pisses off me as an artiste in the entrepreneur space, you know. Love my real art, don't love my cheap gimmicky art, you know. Like, I'm sure I I know that Radiohead, one of my favourite bands, they got really pissed off with everyone wanting them to play Creep all the time because Creep was their one sort of famous song. And if I don't just— and they actually vetoed playing Creep for years. Listen to all of our back catalogue and our interesting music, our creative work. But some of your best work is the least viral and some of your most gimmicky entertaining work is the most viral. So you've got to get into the entertainment space to grow your virality. And the next thing is you've got to be omnipresent. You've got to be on multi-channels, whether that's live. So right now I'm live on Clubhouse and Facebook, and I'm recording a podcast episode. So you can actually create content live on multi-channel, or once it's recorded, make sure you're omnipresent. So if you do a live on, say, Facebook or Instagram, extract the recording, and then you can make YouTube videos, LinkedIn videos, Facebook videos, Instagram Reels, Instagram main feeds, TikToks, etc. You must be omnipresent. And, you know, the world has changed. A lot of people used to say, oh, well, you've got to master one channel, get really good at one channel. It's not working anymore. You have to be omnipresent. Um, the next thing that's sort of linked to that then, if you want to build this vast personal brand Harry and Meghan style, is you need to be good at content repurposing. So if you check me out on TikTok, I think my username— James Bond— I think my username is @RobMooreProgressive. But if you just check out my TikTok, and we've just had a video go viral for 3.4 million views, which even for a big celebrity is viral. It's gone crazy. It's gained us— that'll make us 35 grand a year, just that one video, on the basis of a dollar a year a follower. On really good engaged channels, you could do a dollar a month a follower. Um, on non-engaged channels or non-monetizable yet channels, you do a dollar a year a follower if you know how to monetize it. It. So if you check out my TikTok @robmooreprogressive, you'll see there that I just took a cut of a full interview I did for my Disruptive Entrepreneur podcast. So I interviewed Ollie Ollerton, who's maybe not so, not so famous in the US, and I did the, what, 75-90 minute podcast episode, and we also recorded the video and put it on YouTube, and it did well on those. But then we took some cuts and put them on TikTok, and across the 7 or 8 cuts we've done since the interview, we've probably gained 6 million views, something like that. 6 million views from repurposed content. So this is how you gain virality. Next thing then is virality. So how do you gain virality? You gain virality by entertaining and newsjacking and being very consistent. So entertainment is— people will share what makes them look good, people will share what makes them feel good. So if you make people feel good and laugh and be distracted from their pain of the world, or content that makes them look smart or clever or funny, they will share it. So if you want to go more viral, you need to be more entertaining in your content. Even if your niche isn't that entertaining, if you find a way to be entertaining within your niche— and by the way, you could be a grumpy old bastard in the UK, one foot in the grave. Um, what was the other one with John Cleese? Fawlty Towers. And these are grumpy bastards, but they entertain us. So there's multiple ways of being entertaining without having to be a comedian. Newsjacking is where you jump on media trends and news. And that's what I'm doing right now. So breaking news, let me just remind you of the breaking news. Um, Harry and Meghan are on track to be the richest personal brand, um, that there is, apparently already worth $250 million, and they've only done 35 minutes of content. I wonder if that was the Oprah Winfrey Show. Um, and Andrew Bloch, uh, the founder of Frank PR, said that since moving to California and stepping down as royals, it's really grew their personal brand, um, globally with lucrative deals. They've done 100— and is it $115 million? Done a massive deal with Netflix, $112 million deal with Netflix. Previous biggest one was $19.7 million. Uh, they're on— so they've done a Spotify deal worth $30 million, which makes them on course to usurp Joe Rogan, who did $30 million in 2019. So yeah, they are expanding their personal brand, and that's the breaking news. So that's me jumping on the news. It's called newsjacking and then creating content around it. But I'm really inspired by this content because I'll tell you some benefits of having a vast personal brand. So I got paid £135,000 essentially for 2 speeches from one promoter. I got paid £20,000 for another one. It's a shorter speech with a bit less, um, time implication from me that I'm doing in January. I've got Blinkist now as a sponsor, and we're lining up many more sponsorship deals. I can bag some of the biggest guests in the world. In fact, I've got my David Icke Part 2 interview going live on my YouTube channel, um, tonight. And if you're listening and watching the recording, that means it might already be live. The last David Icke interview I did gained me about 30,000 new followers and got millions of views. A follower, a dollar a year a follower, that makes me $30 grand a year, just that one video. I've interviewed 15 billionaires, got my 16th and first Russian billionaire, Floyd Mayweather twice. So, um, having a good personal brand gets you reach into really good connections and guests. You can create revenue and add monetization tools, so I have Facebook supporters, Facebook stars. I now have unlocked YouTube Premium. You could do sponsorships, endorsements, and advertisements, Instagram badges. You can drive traffic to your Patreon and have a Patreon page. You could set up your OnlyFans or, or whatever it is that you choose as your platform for monetization. So the bigger brand you have, if you can't do a deal with Netflix and Spotify because you're not Harry and Meghan, you can do deals with smaller sponsors and advertisers. Um, and actually on podcasts, for example, you can get paid up to £150 per 1,000 downloads. So if you have 10,000 downloads a month, that's £1,500, $2,000 a month. And that— getting 10,000 downloads a month on a podcast is really, really easy, especially if you do multiple, um, episodes a week or a month. So there's actually a lot to learn from Harry and Meghan. I know a lot of people are going to be pissed off. Oh well, you know, they turn their back on the royal family, or you know, Meghan's just in it for the, you know, the money, and she's just pulling the controlling Harry. And that may be, maybe not, but you can learn a lot from them. But we have more of a level playing field than we used to have in developing a personal brand because, um, we're now in the creator economy, uh, and, you know, I am one of the top 100 followed people here on Clubhouse. So what have I got, 276,000 followers on Clubhouse. I'm not a celebrity. I'm not known for— yeah, I'm not a movie star, singer, an actress. I didn't get my kit off on OnlyFans. You know, I'm not an Instagram influencer, traveler, lifestyle, a pouter. I'm not. I'm just an entrepreneur from Peterborough who worked his way up from the ground. And, you know, and that's the great thing about the creator economy now. The amount of followers you have have much less impact on whether your content goes viral. So for example, TikTok's totally level. You could have 5 followers and you could have a video that gets a million or 5 million views. Um, I know people who'd been on social media 6 years less than me, who are 20 years younger than me, who got 10 or 15 million followers on TikTok in a year. And I didn't because I wasn't on it. And I started on it and we're 8 months in now of me posting at least once a day. And we're over 1.1 million likes, and we've just had some virality in the last couple of weeks figuring it out. Um, and on YouTube, it's now— on YouTube and TikTok and Instagram, it's all about getting on that Explore or related search. And all of those channels now do not rate the subscriber, um, numbers as much as they used to. Obviously, if you've got big subscribers, that's going to help, but But, you know, no one is born with masses of subscribers. And here's the thing as well about building your personal brand, which I think is absolutely vital, is if you are 35, 45, 55, 65, 75— I'm 42— if you're of our generation or older, the world has changed. It's really changed. And actually, you have to unlearn everything you know. And this is quite scary for some people. And what do I mean by this? Well, I was taught by billionaire mentors, you know, Bill Gates and Steve Jobs, you know, all those people saying it takes 10 years to be an overnight success and you have to work really hard and get up at 5 AM and have 5 hours sleep. 15 years ago, all the entrepreneurs were saying you need to sleep less and get up earlier, which of course now is being contradicted. And that was what it took to be an entrepreneur as we're coming out of the industrial age and revolution. Now Ryan, who's, um, became a millionaire age 6 on Ryan ToysReview, and age 8 makes $26 million. And this Russian dancer who's 8 years old who did about $8 million on her YouTube channel. And these gamers, um, and these kids, you know, Jake and Logan Paul, 24 and 26, now worth tens of millions of dollars, making tens of millions of dollars a year. The world has completely changed. A lot of my mentors used to say the more you learn the more you earn. Now, if you're of my generation, the more you unlearn, the more you earn. And this is vital. So what do young influencers and creators, let's say 25 or under, what do they not know that proper business people and entrepreneurs know? Well, they don't know it takes 10 years to be an overnight success. Like all these crypto billionaires and multi-millionaires, they don't know 5% compounded return a year. They know 500% a year or 1,000% a year. What do all these young influencers not know? They don't know it takes 10 years to build a million followers, because for some of them it takes 10 weeks or 10 months. So many of us old schoolers, me included— I'm kind of in the middle, one leg's old school, one leg's new school, and it's making me do the splits. So a lot of us have got to unlearn old hard work, hard graft habits. I'll give you another example. Mel Robbins, she is smashing it, launched her book, I think it's called The High Five Habit, and she's everywhere. And how's she done that? By collaborating with all of her influencer friends. I saw her on Lewis Howes, I saw her on Brenda Burchard. Brenda Burchard is pushing her hard. Brenda Burchard has a massive following. I've seen her being interviewed on loads of big channels. And so when you get to a certain level, um, really you're guaranteed global bestseller, number one launch podcast, you know, etc. Because what you do is you just call up all your connections and say, hey, let's plan next year. When I launch my book, will you promote me? And then when you, you launch your book, you promote, I promote you. And you just do a deal with each other. Now some people can say, oh yeah, Rob, but I don't have a million followers yet. So what you do is you do that with the people on your level, slightly above or slightly below, and you plan your launch for them to promote you, and you promote them, and you infiltrate their channels and they infiltrate yours, and you basically move up the ladder as you get more and more followers and fans. So you can even leverage other people's audiences. So I interviewed Jordan Peterson. I got the second interview coming up soon. We had probably 5 million views on my interview with Jordan Peterson. I'd say 80 to 90% of them were his audience and followers, not my audience and followers. So I was able to leverage his audience. Okay, so hopefully you're finding this all useful so far. I didn't just want to tell you that Harry and Meghan are going to become the world's richest personal brand. I think they probably will get there. £112 million Netflix deal, £30 million Spotify deal. They've only done 35 minutes of content so far. They've got multiple series that they're going to launch on Netflix. I wanted to debrief and give you the lessons and education from that. So let me just do a quick summary for you. I hope you're finding this useful so far. So number 1 is don't distance yourself and judge these big influencers. Learn what they do. Number 2 is you can build a vast personal brand way quicker than it used to take 10 years to be an overnight success. Number 3 is you need to be a good creator with a good niche. You don't need to be an influencer or a celebrity anymore. Number 4, it's not really anymore about the number of followers you have. It's about the quality of your content, the virality. Of your content. A lot of the social media platforms are now way more, um, about the quality of the content rather than the number of followers. You can hack virality much more. You need to be consistent posting content, probably daily. Like, I definitely recommend that you follow me on my other social media channels. I go live every morning on Facebook and I rotate between newsjacking type content and content within my niche. And the newsjacking gives me the reach and the virality, and it gets all the new people knowing me. And then the content in the niche is the information to draw into my kind of ideal follower or client. And you can model that. So for sure, follow me on Facebook. I think my handles are either @RobMoore or @RobMooreProgressive, but you'll see I do 3 posts every day on my Facebook page. 1 post a day in my Disruptive Entrepreneur Facebook group. I do a Clubhouse room every single day. I might miss 1 day every couple of weeks. I do 2 podcast episodes a week now on my money podcast. I do 3 episodes a week on my Disruptive Entrepreneur podcast. I do 2, maybe 3 videos a week on my YouTube channel with David Icke round 2, probably the most shocking David Icke interview about to go live today. So you've got to be consistent and prolific with your content. A lot of people aren't consistent enough. Um, you've got to work out what each algorithm seems to know. So, um, you know, I've worked out on TikTok the kind of content and the way that you create your content that seems to work. I've worked out on Facebook what kind of content seems to go viral. I've worked out with the titles on Clubhouse. Now, by the way, does that mean you get 100% hit rate? No, I'd still say even when you know what goes viral across all channels, you'll still only go viral 20% of the time, 10% of the time, and the rest of the time you're just churning it out. You're churning and you're learning and you're burning. Churning and learning and burning. Next summary then is collaborations and partnerships. So even though Harry and Meghan have a massive personal brand, they couldn't do it without a partnership with Spotify. Without a partnership with Netflix. Now maybe you and I aren't big enough yet to have a partnership with Spotify and Netflix, but maybe we can do partnerships with people like us or a bit above us. Every single interview you do with someone is a partnership, like I'm doing with Jordan Peterson and David Icke and billionaires and Floyd Mayweather. They're all partnerships. So hope you've enjoyed, um, this content on um, building a personal brand and learning from Harry and Meghan. Harry and Meghan, it's official, are worth about $250 million now from their personal brand. They only really left the royal family a few months ago. And when I say official, according to Andrew Bloch, who's branding expert and founder of Frank PR— I reckon I should interview him actually for my Disruptive Entrepreneur podcast, I will reach out to him— um, it looks like they're probably on course to be the richest personal brand in the world. They've done a £112 million Netflix deal and a £30 million Spotify deal, and those two make them the biggest Netflix deal and biggest revenue generator on Spotify— Spotify, which is the new Spotify. Um, so yeah, this is, is big news, and I think we can learn a lot from it. And if you'd like to continue to learn about building your personal brand and leveraging and becoming a content creator and you getting this impact and income, reach and revenue, I've got a special gift for you. So if you just go right now to robmoore.com/mm, and that MMM is make more money, so robmoore.com/mm. If you go there right now, I have a few gifts waiting for you, and I give you the gifts in all media formats. So either Go now to robmoore.com/mm because you'd like to develop your personal brand and monitor how I build my personal brand, how I got up in the, in the top 100 followed on Clubhouse with no, no one knowing me in America, and how I'm now going viral on TikTok and how I use all my channels together. I have hundreds of thousands of email subscribers, by the way. So if you go and subscribe to robmoore.com/mm, you you can observe how I sort of leverage all these media to build a personal brand and you can model that. But also if you go there now, robmoore.com/mmm, I have got nearly 200 episodes on interviews with billionaires and content on starting and scaling your business and getting better financial knowledge and education. I do a lot of content on money. I wrote the UK's best-selling book on money and I have, I think, one of the most successful podcasts on money and they're both called Money. So you're going to get a lot of content related to wealth building. I did an episode called the 7 Laws of Wealth Appreciation. I did an episode called How to Be Rich and Happy. I did an episode on the formula for wealth just in the last week. You'll get access to all of that— excuse me— all of it by going to rob@rob— no, robmoore.com/mm. Sorry, I nearly gave you my bloody email address then. Robmoore.com/mm. Www.robmooore.com/mm, mm as in make more money. And what else have I got for you? I'm writing a book called Increase Your Fees with Ease. I'll give that to you for free when it's finished if you just go to www.robmooore.com/mm. And I have weekly content for you. There's no pitches. I don't mind selling, and you shouldn't mind selling, but in this instance there's no selling. But every week I give you regular content. For example, I wrote for a mainstream UK magazine, uh, 12 Ways to Save £12,000 a Year in Budgeting Better. I also wrote an article for a major magazine called, um, The 19 Habits of Self-Made Billionaires. And I'm also being published a mainstream article in Forbes magazine this, uh, coming week or two. So you gain access to all of that for free by going right now to rob@robmoore.com.