Buy a Rolex Instead of Saving Money
Rob Moore argues that buying a Rolex Daytona, even with debt, beats holding cash because the watch appreciates faster than inflation erodes savings. His 1979 Daytona rose from £800 to £100,000, suggesting 5-8% annual returns. He contrasts this with depreciating purchases like cars and holidays, urging people to borrow only for assets that gain value.
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Buy a Rolex instead of saving money. There's a viral post going around. This is not financial advice, but there's something in this. So check this out. If you're a guy in your 20s, buy a Rolex. Go into debt if you have to. This is a viral post that's done the rounds on the internet, 21 million views. On Twitter, and I thought, hmm, he's getting a load of hate. That sounds like really bad advice, but is it? So a Rolex Daytona will probably go up 5 to 8% a year. In fact, I have a birth year Daytona which new would have been £800. And that peaked around about £100 grand. That's not a bad return, whereas if you'd have put £800 in the bank in 1979, that would be worth, what, £150, £200? Now go do your research on those numbers, um, but cash goes down in value over time with inflation, and Rolex Daytonas go up in value over time with inflation. So inflation is good and bad. Inflation is bad if you have savings and cash money. Inflation is good if you have assets. So, um, I don't know if you like watches. Give me a yes in the comments if you're a watch lover. I've just discovered this new watch brand here. I'll tell you about them soon. But Rolex have just whacked up their prices, like what, 7 or 8%? And I guess they're doing that to beat inflation themselves and make their margin on top. So a good Rolex beats inflation, savings in cash loses to inflation. Now you have to buy the right Rolex, and a Rolex Daytona in steel is probably the best one, most historically proven. So here's the thing. People get into debt and borrow to get money and spend on depreciating liabilities and leave money in the bank, and it's like, that's okay to say. But as soon as a guy says, if you're a guy in your early 20s, buy a Rolex, get into debt if you have to, the internet goes wild and has a meltdown. But the principle is this: cash goes down in value, money saved in the bank goes down in value. Over long enough time, it will go There's a race to zero with fiat currency. Do you know, since March 2020, your money has gone down a third in value in cash, but a Rolex Daytona may have doubled in value or not far off. So there's something in this, and maybe it, you know, takes someone like me who's a watch collector and someone who, you know, I'm an asset buyer, I have been, I've been an investor for nearly 20 years to kind of figure this out properly. So Rolex Daytonas go up, savings go down. You own the Rolex, whereas the bank owns your savings. The Rolex will open doors and connections and will be a conversation starter. No money in the bank will be a conversation starter. Maybe the Rolex will give you some confidence, although be careful in London, because you don't want your new Rolex Daytona asset to be a thief owning it. But I mean, the banks own your money. And people borrow for depreciating liabilities all the time. They borrow for a car, they borrow for a conservatory, they borrow for a holiday. They think nothing of it. And that's not considered financial advice. And it should be. Stop borrowing money for depreciating liabilities. You borrow money, you pay interest on debt. You get into debt, you pay interest on debt. And the money goes down in value. At least if you're gonna borrow money, borrow it for assets. So this guy had a load of hate, 'cause he said, "Get into debt if you have to to buy a Rolex Daytona." I don't recommend anyone gets into debt other than good debt, to invest in appreciating assets that go up in value over time and that beat inflation. Now, by the way, Bitcoin, real estate, S&P 500, FTSE 100, these have all gone up dramatically in the last few years. There's a bull run on all of them. But actually, I think there's a lot to be said for this. And this guy, I'm gonna stick up for him. A Rolex Daytona has performed better than cash by a mile. Fact, end of. Gold works very well, Martin. Now look, if you like the idea of understanding how to stop money going down and start getting your money into appreciating assets, some of which you might be able to enjoy, like a Rolex for example, just type yes in the comments. Because here's something I figured out about 18 years ago. I love spending money. Someone on my LinkedIn said, hallelujah, there's finally a guy, i.e., me, that doesn't write all these wanky posts about, oh, having cars is bad and owning watches is bad and having material items is bad. No, no, I actually think it's really good. You know, you might target making $100,000 and you might buy yourself your first Daytona. You might target $1 million and buy yourself your first nice luxury car. What's wrong with that? You might target having a nicer house so you can have a bigger family. So actually, material items can be really good for targets. But what I learned to do is turn depreciating liabilities into appreciating assets. I stopped getting debt on things that go down. I started investing in things that go up. So even my hi-fi, my watches, my cars, nearly all of them have gone up in value. So give me a yes in the comments if you'd like to turn depreciating liabilities into appreciating assets. Just give me a yes in the comments if you'd like to learn that as well, because we've got a special event coming early this year in a few weeks' time called the Money Maker Summit, and I've adapted the agenda. We did a few last year and they were very successful, but I've adapted and evolved them. So when there was the budget and there was the big tax on staff, I've now added a detailed AI section in the Moneymaker Summit. And now people are kicking off about assets and liabilities and not understanding the difference and cash going down and this guy going viral about a Rolex. I'm actually doing a how to invest section in the Moneymaker Summit. I'm going to bring in my gold and silver mentor to talk about gold and silver investing. As the taxes went up, I've put a how to save tax section in the Moneymaker Summit. So all these new sections and now added live into our special event, the Moneymaker Summit. So I'm celebrating actually because it is my birthday in T minus a few hours. It's my birthday in a few hours' time. So to celebrate my birthday, I'm going to give 15 free access tickets to the Moneymaker Summit live. So those of you that have typed yes or are interested in learning how to make, manage, and multiply money, build multiple streams of recurring income, get your tax bill down, get your income streams up, learn how to turn depreciating liabilities into assets, learn how to get pleasure out of your money, learn how to become financially free. If you'd like to learn all of this, you're gonna wanna grab one of the free tickets. The link is robmoore.live/money. Rob Moore dot live forward slash money. /money. Happy birthday to me. The first 15 of you that go to robmoore.live/money, I'm going to give you paid-for tickets sponsored by me and my foundation to come to the event. I'll pay for the speakers, I'll pay for the— I've got 6 people who've been entrepreneurs for 2 decades or more who can teach you how to start and scale a business, make, manage, and multiply money. They're very accessible, they're very personal. I've handpicked them. So the first 15 of you who go to robmoore.live/money, you can claim a ticket sponsored for by me, paid for by me. Me. If you're not in one of the first 15, you'll need to then just pay a very small upgrade. Or if you'd like the front row tickets, the fast access, you'd like dinners with the multimillionaires, you'd like a money mindset bonus sessions with the multi-successful entrepreneurs, then you can just pay for a small upgrade. The link is robmoore.live/money. Ina's already booked for it. Look forward to seeing you there, Ina. I really recommend that you get the upgraded ticket. You can have dinners with all the speakers, experts, entrepreneurs of 20 years plus each. There's money mindset sessions each morning. There's champagne reception and Q&A sessions each evening, all for a very small upgrade, a very small amount of money. Anyone of you could afford this. So go to robmoore.live/money. Just to be clear on the 15 subsidized tickets I'm doing, it's first 15 only, and you need to go and register, put your personal phone number in, receive a call from us, You might want to ask us about dates, locations, speakers, what's going to be covered on the agenda. And only when you're confirmed by one of my team are you then definitely in, in one of the first 15. Ian is upgraded to the special VIP ticket. So go there right now, robmoore.life/money. 3 full days to make, manage, and multiply money, build multiple streams of recurring income. We've got special new bonus sessions on getting your tax bill down, saved, um, Nine figures, high eight figures in tax. I'm gonna share with you how I'm gonna do that too. I'm celebrating my birthday. I'll be there doing 5 or 6 keynote speeches. We've got a whole section on how to invest. We've got a whole section on how to invest in gold and silver from my gold and silver mentors. I agree, silver's priced quite low at the moment. I agree with Dave in the comments. So we're gonna talk about getting into gold and silver, you know, avoiding the tax capital gains and VAT, and where to buy it, how to buy it, how to store it, how to invest in it well. Um, a whole new session on leveraging AI and automation. So I think you're going to love it. Special brand new agenda for this event. A couple of date choices coming in the next few weeks, so be quick at robmoore.life/money. You've got to observe the masses and do the opposite. So the masses, they stay at home and watch Netflix. Them, you know, the successful people come to live events and learn. Um, the masses get a loan and get a conservatory and a car on the loan, and they get a loan and pay interest, and then the thing that they buy goes down in value. But actually, the entrepreneurs and the smart people buy things like Rolex Daytonas and the right crypto and the right gold and silver and the right business and the right stocks, and it goes up in value. And as inflation wipes money away, it also pushes assets up, which is why I believe that Rolex Daytona is better than a savings account. From my experience in terms of Rolex Daytonas go up, all my Rolex Daytonas have gone up, and cash goes down. And they're not going to teach you that in school, and most people aren't going to say that, and people are going to say, oh, that's bad, bad damaging financial advice. Well, it's not financial advice, it's my experience, but it works. So if you'd like to learn 3 days of all of this stuff, come to the Moneymaker Summit Live. Go to robmoore.live/money. Go there now and then come back and let me know, what do you think about watches and Rolex Daytonas as an asset? What do you think about someone going viral on social media saying, you know, if you're in your 20s, buy a Rolex, get into debt if you have to? Let me know what you think in the comments. Really appreciate you. Thanks for tuning in, and remember, if you don't risk anything, you risk everything.
