11:18

In this UK‑focused personal‑finance video, Rob Moore announces a headline‑making shift: for the first time in 14 years the average UK mortgage payment has risen above £1,000, making rent cheaper pound‑for‑pound than a mortgage. He argues that despite this headline, buying a home remains the better financial choice. Moore outlines six factors that, in his view, outweigh the higher monthly cost of a mortgage: (1) mortgage payments build equity while rent is “dead money”; (2) moving costs are substantial and frequent for renters; (3) homeowners benefit from primary‑residence tax relief that renters cannot claim; (4) landlords capture the capital‑growth that owners would enjoy, and UK property values have historically doubled every 12‑15 years; (5) owning improves creditworthiness compared with renting; and (6) ownership lets you customise your living space, turning a house into a personal “home”. He backs his points with personal credibility – owning ~360 rental units and managing ~1,350 tenants – and historical UK property‑price data. The video concludes with a strong call‑to‑action, urging viewers to share the video, turn on notifications, and join his low‑cost subscription platform (rob.team) for property‑investment courses and masterclasses. Throughout, Moore positions American “gurus” as less relevant to the UK market due to differing land supply, tax regimes, and price dynamics.

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