In this motivational monologue, Rob Moore shares how his recent early‑morning walks in nature sparked a deeper insight into the importance of connection—both with the natural world and with high‑net‑worth investors. He argues that feeling grounded and building rapport are the true drivers of successful fundraising and no‑money‑down property deals. Drawing on nearly two decades of experience, he outlines his CREST framework (Credibility, Return, Exit, Security, Trust) as the essential checklist for pitching millionaires, and stresses that human qualities—persistence, grit, emotion, enthusiasm—must precede any technical contract details. Throughout, he references his personal track record (tens of millions raised, 340‑plus property deals without using his own money) and highlights common pitfalls such as pitching before establishing trust. The video culminates in a call‑to‑action for a limited‑time Zoom masterclass (tiny.cc/no-money-down) featuring multimillionaire Kevin McDonnell, promising deeper training on raising capital, structuring no‑money‑down deals, and unlocking personal belief systems.
Chapters
Connecting with nature and millionaires. So I try now more regularly to connect with nature. I go on long walks between sort of 4 and 6 AM, and I try not just to take the urban routes, and I try more to connect with nature. The problem at the moment is that everywhere's flooded, uh, in Peterborough. But it got me thinking about connection. So if you think about it, life is about connection. You know, you feel more grounded in your life when you connect with nature, when you connect with your family, when you connect with your loved ones, your partner, your clients. You feel more grounded. When you feel more grounded and connected, you're going to be in the flow state. You're much more likely to get results. And life, you're going to be— life's going to be giving you a backwind instead of a headwind. And it got me thinking about raising money from millionaires because I've raised tens of millions of pounds and many people struggle starting their business or their investments because they think they haven't got any money. Just quickly, I need to show you this. I mean, it's, it's slightly not green, but look at that. I mean, how beautiful is that? So people are always asking me, hey Rob, how did you do 340 property deals with none of your own money? Well, that's just what I own. Um, I've actually done another nearly 500 deals that I've sold or packaged. Just want to show you again that even Peterborough has this beautiful hidden oasis. Um, and you know, a lot of people think, well, I can't start business and I can't invest because I don't have any money. But the thing is, no one starts with any money, even people who've got money. And also, if you've got money and you're relying on money, you'll buy one property or you'll put money into your business and then you'll spend the money. And then what? So really, even if you've got money, you need to learn how to raise money and you need to learn how to do no-money-down-deals and investing. And actually, when I think about all the things I've learned about raising money, whether it's how to pitch, how to sell without selling, selling through, not selling to, credibility, social proof, pitching the return, the investor deck, and not making it overcomplicated, where to find the high net worth investors, the value solicitation question. You know, there's so much stuff I've learned. Actually, the one key thing is creating connection with them, some sense that we're similar, some sense that they trust you and believe you. And give me a yes in the comments if you'd agree that trusting and believing someone is a sort of intuitive thing as well as a proof-based thing, that you just can get a feeling about someone. Oh, I trust that person. They look like they've got good results, but something is warning me about them. So as I was connecting with nature, I was thinking about this with raising money from millionaires, because we're doing a lot of content on how to raise money, how to do no money down deals. Um, you know, how to raise cash for investing, to start your business, etc. By the way, give me a yes in the comments if you'd like to get access to any of this content. Give me a yes if all the things I just listed you'd like to learn how to do. I'm still walking, by the way, in this beautiful— it's like a complete oasis. You'd never know this unless you lived here. So yeah, give me a yes if you want to learn more about this stuff. So I created a formula having done raising money for nearly 20 years and raised tens of millions, and that is CREST: credibility, return, exit, security, trust. CREST: credibility, return, exit, security, trust. And thinking about sophisticated investors—dragons, angels—you can kind of think, well, they want social proof, experience, they want a really good contract, they want to know their return, their exit. But actually, if you watch Dragon's Den, have you noticed that as soon as they don't like the person there, I'm out? Could be a great business model, they could get excited about the opportunity. Have you— you see them lean in and they're all in, and they're like, no, I'm out, when they don't believe them or, or like them? Give me a yes in the comments if you've ever noticed that. I just need to show you what I mean about the flooding. So this used to be a path It's now fucking lake. That used to be a path, so I've got to turn around. Okay, so actually the thing that raises you the money the most, that helps you start and scale a business and invest and do no money down deals, is actually connection, rapport, trust, believability. It's a very human-based thing. It's not a technical-based thing. So you have these resources already. You're like, oh well, Rob, I don't have any money. Yeah, but you have persistence, resilience, grit, emotion, energy, passion, enthusiasm. You have all of those. They're naturally within you. And if you're not showing any of them because you don't believe in yourself, well, if you don't believe in yourself, why should anyone else? So you just need to unlock and untap what's already within you, and then you'll raise a lot more money. And this is the reason why we're doing a little series at the moment on how to raise money. How to do no money down deals, how to start your business by raising capital, um, and going hard on the content about you unleashing your human potential. Because people ask me, where'd you find the millionaires? Yeah, how do you structure the deal? Well, that's all fine, but if you find a millionaire and you don't believe in yourself and you're not using your human resources, there's just going to be no connection. So I'm connecting with nature and you need to connect with millionaires. So if you'd like to learn how to do this, I'm actually doing something I haven't done for years, like literally years, and that is I'm doing a rerun of a training that we did on Sunday. So we did this on Sunday and a special guest multimillionaire and I shared the content. But in about 48 hours, we're doing it again, except I'm just going to do the intro and my story. And then he's going to take the content and give you some of his experience of being £140,000 in debt to having a £16 million property portfolio and being worth tens of millions. So the link is tiny.cc/no-money-down. That's tiny.cc/no-money-down. Now, for years I have not done reruns. It's not a replay because it's a bit different. But I've not done that for years because I did one on Sunday. But we've had so much demand, we had 1,100 people or more who registered and didn't show up. So clearly the demand was there. So in about 48 hours, we're going to do another online Zoom class on how to raise money, do no money down deals. And we're going to focus a lot on our journey and reverse engineering it, but also how to unlock your human resources. How to connect with the millionaires with trust and rapport and relatability and believability. And all of these are nothing to do with amount of deals you've done, amount of experience you've got, amount of cash you've got, the contract, the return, the exit. All of that stuff comes after. Here's the mistake loads of people make. They try and do all that before they've got the rapport and the connection. It's always connection first. So someone who's in my 45 Mastermind group said, hey, I've got a meeting with high net worths. We're having a dinner. I've got 7 or 8 of them all coming. You know, how should I pitch them? I'm like, don't pitch to them. I mean, if you're there with 8 millionaires and you start pitching to them, you've completely de-positioned yourself. That is the worst thing you can do. What you do is you connect with them all individually. You move around the table, you talk to them, you get to know them, you get them to talk about themselves, you make them feel comfortable, you connect with them, you get them to trust you. People don't care what you know till they know that you care. So he could have ended up really cocking that up if I hadn't given him those tips. So if you'd like to jump on this now final one-off Zoom masterclass on how to raise money, how to do low and no money down deals, um, how to raise money for business, property investing, jump on the link tiny.cc/no-money-down. Now there will be no replays of this. We only did a replay because of the massive demand and also because people need it. It's all very well with me teaching you, um, how to become a millionaire, but if you are a zero-earner or you're not yet started or you've not got a lot of money, you need help and you need that more specific content that's on your level. And remember this: if you don't believe in yourself, why should anyone else? So we've got to work on your belief. Um, the skill set without the mindset will leave you upset. So I'll see you on this Zoom. And as I'm connecting with nature this morning, thinking about really feeling grounded, it got me thinking about connecting with millionaires. And people don't care what you know till they know that you care. And connection always has to come before contract. Rapport always needs to come before return. Energy and emotion always need to come before exit strategy. I've just created some new content while connecting with nature. Look at it. So I'll see you, uh, on this Zoom session, uh, in 48 hours. Well, you'll mostly see my special guest Kevin McDonnell at tiny.cc/no-money-down.
