Facebook Shares Crash Record 26.4% 😳

So Facebook shares have plunged a record 26.4% in a day. Now I think this is huge. I think this is huge. Now there was also something happened that I thought was completely outrageously wrong, and I'm going to share that with you, and it's linked to payouts on Facebook Creator Fund and the billion that they put into the Creator Fund. Um, I also think there's some great lessons with what's going on on Facebook right now. So here we go. Um, so Facebook's owner Meta has had a 26.4% drop in its share price, which is more than $230 billion in one day, and that's a record. Uh, now, um, I wonder what you think, um, is the reason behind that. I've got my own theories, and some experts have got theirs too, but I think it's very important to discuss these things because, let's be honest, social media affects us all. We've got a war on censorship right now with Spotify and Joe Rogan, and the White House stepped in. We've got social media platforms luring us in telling us that we can be social, then sharing our data, retargeting us, and then censoring and canceling us. And so, you know, this is affecting all of us. So, um, for the first time ever, um, Facebook/Meta's daily users dropped, and they call them daily active users or DAUs. And for the first time in its 18-year history, Facebook's daily active users dropped. Now, what do you think about this? Um, the experts are saying it's due to TikTok, it's due to Apple's change in policy. Um, I wonder if it's a bit more than that. You know, I wonder if, you know, the, um, the big tech rebellion is starting. You know, I'm not majorly anti-big tech like a lot of people are. A lot of people are really anti-big tech. But I do think that big tech must be challenged and must be held accountable. It is human nature that if someone is not challenged and held accountable, they will become big, powerful, greedy, arrogant, and complacent. This is human nature. And don't think that you wouldn't be the same. Challenge and disruption is important for growth. Now, a lot of people thought that Facebook were going to be wiped out when there was the Cambridge Analytica scandal. And loads of people shut their Facebook accounts down and rebelled and walked off of Facebook, left millions of followers behind. And everyone thought that was going to be the death of Facebook. Even LinkedIn changed their algorithm secretly, and LinkedIn virality went up. And it was really clever how they were opportune, and everyone sort of moved over to LinkedIn. Clubhouse launched at a similar time, and everyone left Facebook and went over to Clubhouse, or so it seemed. But Facebook reacted and they said they put a billion into the Creator Fund. They started paying their creators a lot more than what TikTok do. Um, and Facebook proved that they were a force to be reckoned with, uh, and they're not just, you know, gonna bend over because there's a challenge. However, these challenges aren't stopping for Facebook. Um, and by the way, they tried to buy Clubhouse. So when, um, Snapchat came along and they weren't able to buy Snapchat, they just did stories to try and wipe Snapchat out. Obviously they bought Instagram for billions, they bought WhatsApp for billions. So because they're so big and powerful, a challenger comes along, we'll either wipe you out or we'll buy you. Um, and of course they set up Facebook Audio Rooms to try and wipe out Clubhouse. Let's not make— make— make— let's make no mistake about it, It would have cost Facebook a lot of time and money to set up Facebook Audio Rooms. They didn't do it to have an extra service. They did it to wipe out Clubhouse and to stop the exodus from Facebook into Clubhouse. My opinion anyway. So, um, right, so the drop, um, in Facebook shares is 26.4% in one day, which is $230 billion, which is a record. Um, and according to Bloomberg Billionaire Index Mark Zuckerberg's net worth fell by $31 billion. Holy shit. Right. And apparently that's the gross domestic product of Estonia. Holy double shit. Right. Now, what happened was Meta via Mark Zuckerberg announced for the first time that their daily active users dropped from 1.93 billion to 1.929 billion. It's interesting that it was only a— what is that, 100 million drop or a million drop? It's only a tiny percentage, but that gave the shareholders the jeebies. Also, I thought Facebook were quite open. They've said a few times now that they feel very threatened by TikTok. I'm like, wow, shit. Like, I don't know if I'd publicly state how threatened I feel by my competition, but, um, Facebook have said this on more than one occasion. Um, so Meta also warned of slowing revenue growth in the face of competition from rival platforms including TikTok and YouTube, while advertisers were also cutting spending. So, um, TikTok apparently now have more users. Well, I know they have more than a billion users now. I've heard some people cite that they have more users than Facebook. I don't know if that's true. It's probably not true. But I was told by my TikTok account manager TikTok now have more than a billion users. Now, I don't know what you think, but I actually think that the TikTok user interface is better. So you've got to give credit where credit's due, you know, the intuitive nature of that TikTok UI, you know, the user interface. I think Facebook need an update. Now, Facebook in the end could thank TikTok for challenging them to grow because most companies would not grow and improve if it weren't for the challenging competition. So Mark Zuckerberg said that, um, the growth's been hurt by younger audiences moving to TikTok. I reckon they lost a lot of users to Clubhouse, but I actually think that Clubhouse were brilliant disruptors, but I think that they've made big mistakes in their secondary growth phase. Clubhouse loads— had loads of celebrities. I was running rooms on Clubhouse 9 months ago, we'd have 500, 600, 1,000 people in a room. Now I'll have 100 people in a room, and the celebrities don't come to TikTok— uh, sorry, to Clubhouse anymore. So Clubhouse were great disruptors, but I don't think that they grew through the next phase. That's my personal opinion. So this challenge to big tech social media is really good, and you have all these startup challengers like Clubhouse and TikTok, but then they have to go through the growth phases that Facebook have to have to go through, and because Facebook know how to do that. Of course, there's issues of censorship, which a lot of people are citing, uh, Facebook. I don't really have any evidence, so, you know, I, I know I got one strike for posting a David Icke, uh, interview. Um, but yeah, you know, I have to be honest, and I'm just— I just have to say how it is. I know a lot of people like to criticize Facebook. I'm finding Facebook are censoring me a lot less than YouTube are. Um, but what's happened as well is that Apple did an update, um, and basically it was harder for Facebook to track your behavior online through Apple's transparency update. So Apple's ad revenue got hit significantly. Of course, there was the Cambridge Analytica scandal where basically Facebook were just giving your data away or selling your data away, um, and you know what, maybe Facebook needed to be held accountable for that. So, um, last year Apple brought its app tracking transparency policy. It lets people choose whether or not they want to be tracked around the internet by companies. You know, you have— it has, um, allow app to track, and you can decline that. And I decline that now. Um, so actually a lot of Facebook's reduction in, in growth is not just users, but it's also lack in growth of ad revenue. Um, now Mark Zuckerberg is committed to spending tens of billions of dollars on Meta. This is another thing, like Meta— what is Meta? It's a concept. So Mark Zuckerberg is spending tens of millions on a concept. So no wonder the short-term revenues have been hit. Okay, so, um, I'm going to share with you some things I think are useful to learn from this. I think it is worthwhile sharing this. I'm not just going to keep asking you to share this content like I have the censorship content, because I think this affects us less, but I still think it affects a lot of us. But quick summary and then some lessons, and if you choose to share, great. So Facebook shares have crashed a record 26.4% in one day. It comes after an announcement from Meta and Mark Zuckerberg that their daily active users dropped for the first time ever. It's not actually that much as a percentage, but obviously the trust from the shareholders is reducing. They're citing a difficult— well, it is being cited that the transparency of advertising and data, the update from Apple, of course, which where most of their ad platform is, is through Apple, that's definitely disrupted Facebook. TikTok and the young users going to, um, away from Facebook has disrupted Facebook. My son said to me, Facebook's for old people. 10 years ago everyone was saying Facebook was for young people. Um, and Mark Zuckerberg's net worth has gone down by $31 billion. TikTok are attracting all the young users. They hit a billion users now. I think their user interface is really, uh, interactive and intuitive. So Facebook have got to up their game, and at the moment they're just becoming a, a conceptual metaverse company. So maybe they're losing their way a bit. Don't— here's something that really wound me up, by the way. You should definitely share this. Um, yesterday Facebook shares crash a record 26.4%. Today I get an email saying our payout for your creator revenue, we're delaying for 2 months. What? For me, that is— I'm sorry, I just have to say it— Facebook, that's wrong. So you lured me in by— when I say me, I mean we— but you put a billion into your Creator Fund. I'm pretty sure that was to combat LinkedIn's Creator Fund, TikTok's Creator Fund, Clubhouse. So you're basically saying, we're putting a billion into creators, come off Clubhouse and LinkedIn and YouTube and come to us because we're gonna put a billion into the fund. We're going to incentivize you and reward you for creating on Facebook. So they did this Creator Challenge whereby every new subscriber you got on Facebook, they'd pay you a bonus. And now, a day after their shares crashed by 26.4%, they're saying, sorry, we've decided we're not paying you for another 2 months. They didn't ask, they just said we're not paying you for 2 months. Those sort of things ruin the reputation of a company. And look, I don't hate Facebook, and I'm still on Facebook, and I'm doing a Facebook Live. But to me, that is wrong, and it is my duty to talk about those things. And maybe, you know, I expect my clients to hold me accountable. I expect them to give me feedback. I ask for their feedback. They review me on Trustpilot, uh, and, you know, they talk about me in, in social media groups. So I think Facebook need to be held accountable. Don't lure a load of people in and wave the money around— here are the billions— and then not pay out. I'm sorry, that's wrong. And it's only a drop in stock price, it's not necessarily liquidity. Well, okay, it can turn into a liquidity issue, but it's just— it's a drop in share price. So Lesson number 1: you're never too big to fail. You're never too big to be disrupted. Big Tech is being disrupted. More evidence of Big Tech being disrupted. So many people are pissed off with Big Tech, but good news, Big Tech is being disrupted. Big Tech disruption is here. TikTok is disrupting Big Tech, but TikTok will become Big Tech. So we need continual disruption of Big Tech. Next one is you have to go where the new users are. It's really important. So Facebook have not attracted the youth. TikTok have. Number 3, don't underestimate Clubhouse and TikTok and all these other challenger channels. Number 4, also don't underestimate Facebook, because when Instagram challenged them, they bought them for billions. When WhatsApp challenged them, they bought them for billions. When TikTok challenged them, they couldn't buy them, so they did Reels. When Snapchat challenged them, they couldn't buy them, so they did Stories. When Clubhouse challenged them, they couldn't buy them, so they launched Facebook Audio Rooms. So Facebook are being disrupted, big tech are being disrupted, but don't underestimate Facebook. And Facebook, don't underestimate small tech and challengers. Definitely really interesting times. So, um, the problem I see, the one of the big problems in the world right now is, um, a lack of transparency. So transparency of data being shared, which fair play to Apple, they added extra transparency. Now of course that created a massive fight between Facebook and Apple, but in a way you could say from a transparency and a data point of view, that was a good move. Every app now won't automatically track you. It has to get permission from you. So this has really affected Facebook's ability to track your spending and your behavior, and also their ability to generate ad revenue. But actually, I don't want a random ad, a random app tracking me wherever I go. So that's a hat tip to another big tech company called Apple. Facebook have to evolve. Facebook have to be more transparent, I believe. Um, and so transparency, and then the censorship. So lack of transparency, and then— so if there's a lack of transparency, there's like, we're going to do things behind the scenes that you probably wouldn't like, but we're not going to tell you. That's a lack of transparency. We're going to buy and share and sell data, and it's yours, but we're not going to tell you. And it's in our privacy policy, which is hidden in the deep web that you can't find, and we're not going to tell you. But linked to a lack of transparency is censorship. So right now there's a massive censorship war going on, and this I believe is something that you should share. Now, there's not an official censorship war, it's not like someone has waged a war, but it's turning into a war. And I was scared of this happening, but I could see this coming. So, um, Spotify, who bought Joe Rogan's back catalog and forward catalog for $100 million, um, were ultimatums by Neil Young. Get rid of Joe Rogan or get rid of me because Joe Rogan is misinformation and disinformation. Spotify stood by Joe Rogan, essentially stood by free speech for creators, calling themselves a platform, not a publisher. Don't shoot the messenger, basically. Don't shoot the platform, shoot the publisher. We're not a publisher, we're a platform. And to a certain degree, I agree with that, although of course platforms have responsibilities. So anyway, then Joni Mitchell and Barbra Streisand and all these singers and India Arie and all these people, um, started to do Neil Young. And I, I said Spotify, do not relent. Support Joe Rogan on Spotify. It's vital because if, if one episode of Joe Rogan gets canceled because someone else wants it, then everyone's gonna fly in. And now everyone's flying in. And do you know who jumped in? Yesterday, the freaking White House. So now the White House is saying, oh, you need to do more. Well, Spotify have shared their content policy. They're now putting disclaimers on shows like Joe Rogan. What does do more mean? To me, do more means cancel content. I've got a YouTube ban for a week because my guest said COVID has been hard for small business. How can that be cancelable and censorable? It's utterly ridiculous. So we have got a cancel and a censorship war going on right now, and I believe you must support creators and platforms because Whitehouse basically did a call to all platforms and all publishers to do more, basically to shut down non-mainstream narrative around COVID and lockdowns, etc. That's basically what it was. And when the government step in, you know this is serious. So you must fight this. And how can you do that? One, you can post social media pushing against censorship, because when you get canceled or you get censored, you're going to hate it. So it's not just about stepping up for yourself and supporting yourself. You've got to, you know, it's not about Spotify and Joe Rogan. It's about that being the damn opener that cancels and censors us all. So you've got to stand up for that. So you should share content on this, number one. Number two, please share this content. Hit the share button and just get this message out to more people. And number three, you've got to start, I think, creating and consuming on podcasts. Now because, you know, one mention of the C-word, the V-word, the L-word, the P-word on YouTube and you can get a week's ban or a 90-day shadow ban. Same on Facebook, same on Instagram and Clubhouse. I've tested it. I put the P-word in the title and the room's got shadowed. So a podcast now is probably the only uncensorable, unedited, unadulteratable form of content. So instruction and action to you is you should start your own podcast. You can say what you want, do what you want, that's good. Number 2, you've got to support Spotify because you're not supporting Spotify, you're supporting every podcast channel to be able to be uncensorable and free of speech. And we must fight to the death for our freedom of speech, I believe. Okay, maybe that's a bit extreme, but you know what, you gotta fight. So Um, my only unadulteratable platform now is my podcast. So if you go to robmoore.com/pod, you can access nearly 1,000 episodes of the Disruptors Podcast. I have got some very controversial guests that I cannot publish on any other social media other than my podcast. Um, and I'm celebrating the 6-year anniversary of my Disruptors Show. So the link, robmoore.com/pod. Um, go there right now, grab 3 special anniversary gifts. Uh, but also it's the only place now where I can publish, say, David Icke, Katie Hopkins, Joe Rogan 4-time guest Peter Schiff, people who are against the mainstream narrative. Now look, I don't have a problem with mainstream narrative. I don't have a problem with more conspiracy or extreme narrative. I think both narratives have a place and they should be discussed and debated openly. Who am I to say anyone else should be canceled unless it, of course, is creating violence or, um, hate or bullying or trolling or inciting war? There's a line, of course, isn't there? But podcasts are nowhere near that line. So many people on my, um, social media, by the way, are saying my page got shut down. It's common now. It is common that people's pages are getting shut down, so you've got to stand against it. So if you go to robmoore.com/pod, pin the link to the top, the link is in the comments, then on the thank you page you can access my Disruptor Show. 6 years in, 1,000 episodes, and the only place where I don't edit content anymore. On YouTube and other channels, and now I can only post a half or three-quarters of the content. That's just— I don't want to get canceled from the channels, but I want to push the line because it's important to push back. Also, I'm celebrating my 6th anniversary, so if you want to, for example, 10x your following on social media, you want to monetize social media 21 different ways, and you want to, um, get outsourcers and VAs to help you scale your social media, then those gifts are waiting for you digitally and immediately downloadable at Rob Moore .com/pod, and on the thank you page you can subscribe. If you don't subscribe, you're not supporting free speech. Um, because I have started supporting Spotify more now, because, um, if we support Spotify, we support all publishing platforms, all podcasting platforms. Because if Spotify get, um, ultimatums into canceling content, then every single other podcast hosting platform is going to suffer the same fate. And if Joe Rogan gets canceled, anyone who talks outside of the mainstream narrative is going to get canceled. And if we think we're already being controlled, if we think that there's a New World Order and a Great Reset and all these things that people think are going on, that's only going to get 10 times worse. So robmoore.com/pod, go there now, call quick summary. Facebook shares fell 26.4% in one day. That's a stock market record. Um, it was on the announcement that Facebook had a drop in daily users for the first time ever. Mark Zuckerberg's net worth is down by $31 billion. They're citing a drop in users for youth going to TikTok. Also, um, Apple's, um, ad and app tracking transparency policy update update. Some experts are saying it's also because they've rebranded as Meta and spending billions on a concept. Um, their ad revenue has been hit because they can't track your behavior as much. This is what's happened. What are the lessons? Number 1, you're never too big to fail. Number 2, you must always take feedback. Number 3, we need to challenge big tech. But number 4, big tech have a lot of money and they can fight back. TikTok is huge. Clubhouse disrupted, but TikTok and Clubhouse, now they've disrupted They've got to step up because they're going to get disrupted. Last time around, Facebook just bought Instagram, they just bought Snapchat, or they just set up Facebook Audio Rooms or Stories to try— no, they bought WhatsApp and Instagram, they set up Stories to try and crush Snapchat, and they set up Audio Rooms to try and crush Clubhouse. So I love this disruptive where companies get big, they get lazy. They get powerful, then they get disrupted by little small tech, and then they lose market share, but then they fight back on small tech, and small tech's gotta fight back again. And for me, this is good because the user wins. Although what happened— Facebook created a billion-dollar creator fund. They gave creators incentives to get new members. And they gave bonuses, and then the day after their, um, stock price fell, they sent me an email saying we're delaying your payment by 2 months. For me, that's totally wrong. That is totally wrong. But what the fuck can I do about it? Nothing. Thanks for tuning in. Thanks for following my work. Please hit the share button. Let's fight for freedom of speech. Let's fight against censorship. The words, um, fact-checking is becoming an arrogant abuse of language power. Like, when BBC does fact-checking, that's BBC saying, we are the purveyor of facts and no one else is. That is arrogant media power, because who said their fact-checking is facts? I saw 3 spelling mistakes on 2 articles on BBC this morning. Yeah, misinformation and disinformation— that word is now a weapon. Because if I say you're misinformed or it's misinformation, that's assuming that I am correct. So I'm basically just using a word to shut you down. That's wrong. We have to fight against this stuff, my friends, because if you don't risk anything, you risk everything. Hopefully you're going to share this content, and I'll see you in the next room, on the next live, in the next life when we're all cats.