Habits of the ULTRA WEALTHY

In this live Clubhouse/Instagram session Rob Moore outlines eight unconventional skills that he argues separate the ultra‑wealthy from the rest of the population. He begins by framing money as a neutral tool—an efficient exchange mechanism that, like the wheel, accelerates value transfer. He then walks through each skill: (1) continual problem‑solving – a relentless cycle of identifying and fixing new problems; (2) emotional mastery – balancing upsides and downsides to stay proactive rather than reactive; (3) contrarian/uncommon sense – observing the masses and doing the opposite, especially regarding assets vs liabilities; (4) introversion/consistency – quieter, analytical personalities often achieve sustained success; (5) time measurement vs time management – measuring personal hourly value and protecting high‑value activities rather than trying to “manage” time; (6) learning, breaking, then making the rules – first understand the game, then bend or create new rules; (7) leverage – multiplying effort through content repurposing, multi‑platform distribution, and financial structures; (8) digital real‑estate – building online assets (domains, NFTs, subscriptions, podcasts, YouTube channels, etc.) that generate recurring income. Throughout he intersperses anecdotes about billionaires, his own businesses, and the mechanics of his content ecosystem. The talk ends with a promotional push for his upcoming Recurring Income Summit, offering free tickets to those who DM the word “money” on Instagram or email him, and he lists high‑profile speakers he expects to attract. The overall tone is conversational, profanity‑laden, and highly enthusiastic, aiming to motivate listeners to adopt these habits and join his summit.
Chapters
Share with you 8 surprising skills that make people rich. A lot of people say that money doesn't buy happiness. Fuckin' does! I've been skint and I've been rich, and I can tell you I do prefer money. And you know, money might not be the be-all and end-all, but it is the tool that we've universally agreed that exchanges and measures value and replaces and is better and more efficient than barter. So love it or loathe it, you can't live without it. So you can be rich or you can be poor. You can be rich and happy, poor and happy, rich and unhappy, poor and unhappy. You don't have to be mutually exclusive. Oh, well, if I want to be happy, I can't be materialistic and I can't be rich. It's kind of all nonsense. Money is just a universal exchange of value. It's a tool. It's an efficient lever. It's probably as good an invention as the wheel. If you think about how much it's increased speed of transaction and information and product and service. You can sell something to someone on the other side of the world at the speed of light through fiber optic, and money as well as fiber optic helps you do that. That's a pretty amazing invention. So, you know, don't hate money, love money. It's people who are greedy, but it's people who are good. Um, use money as a tool. So that being said, I'm going to share with you 8 surprising skills that make people rich. So the first one is continual problem solving. Someone asked me, what's your definition of success recently? And I said, going from problem to problem to problem to problem to problem to problem with no loss of enthusiasm. When you've solved a problem in business, your reward is a bigger problem, the next problem, and another fucking problem. Now, when we're naive, when we're in fantasy mode, or we're a bit delusional, We hope, pray, and want and expect that once we've solved the problem, all our problems will go away. I hear people all the time say, when I'm a millionaire, when I'm making 10 grand a month, you know, when I'm making 5 grand a month passive, when I have a VA, when I get like whatever, and they think that there's a destination beyond their current problem. There is not. I'd love to say there is, but that is a fantasy. And I've interviewed 15 billionaires. I have my 16th billionaire interview coming up in a few days' time. And every single one of them, when they solve a problem, they're like, right, what's the next one? And they don't rest on their laurels or expect it to be easier. You know, when it gets hard, you get harder. Don't wish it were easier. Wish you were better. So I think most people know that successful people, millionaires and billionaires, will solve a problem, but the big dons, they solve continual problems. So, um, one of my friends knows Elon Musk pretty well and has hung around with him quite a lot, and apparently a day with Elon Musk is insane because he has meeting after meeting after meeting after meeting after meeting after meeting after meeting after meeting. And these— the people that he has meetings with brings him problem after problem after problem after problem after problem after problem after problem after problem. And he's like, right, what's the problem? Define the problem. Clearly state the problem. Right, what's the solution? It's like, this is the solution. Fix it, fix it, fix it, fix it, fix it, fix it. So any of you who are listening to me who are an entrepreneur, you— what we expect is that something breaks and then it's fixed. But actually It's fixed, it's fucked, it's fixed, it's fucked, it's fixed, it's fucked, it's fixed, it's fucked, it's fixed, it's fucked, and it never stops. Uh, and I actually think that that's pretty inspiring to know. It's like, um, thinking about your own death. I was doing a workout today and I was listening— I don't know if you like Linkin Park, but that song In the End. And you know, Chester, he, um, committed suicide not that many years ago, and I was contemplating my own death, and it actually made me feel very inspired and alive. It's a very stoic thing to do. So having this practical realism about success and wealth and riches, and knowing and being excited about a bigger problem coming your way after the small one that you solve, is a trait of billionaires that surprises a lot of people. It's not just problem solving, it's, you know, desiring bigger ones. Okay, the second one is in managing your emotions well. So I believe if you manage emotions well, you master your life. And many billionaires I know, things piss them off every single day, and they bite their tongue, and they have good PR, and, you know, they manage people effectively and efficiently, and they don't say always what they think, and they keep themselves to themselves, and they manage their ego, even if sometimes the ego gets the better of them. But you cannot be successful without managing your emotions, which means not being reactive to them but being proactive. It means considering your emotions and then just making big decisions when you're balanced. So, um, one of my mentors taught me about balance. His name is John Demartini. He's a genius in my opinion, hence why I got him as a mentor, because I only get geniuses as mentors, not idiots, twats, punks, or wankers, just geniuses. And, um, I think many of us who are in social— social— sorry, um, many of us who are in business and entrepreneurship and have been in personal development, for example, I think we like to be positive and think glass half full. But, um, actually, positivity can be very damaging because positivity is just seeing the upside. Negativity is just seeing the downside. So he taught me that every single event has an upside and a downside simultaneously, or has multiple upsides and downsides simultaneously. And no person or event in your life has only upsides or downsides. It's our emotions and imbalanced perceptions that see it that way. It's our filters. So, um, I challenge you to think about anything, um, and try and see only upsides when you're depressed, or only downsides when you're elated, because that is wisdom. Wisdom is seeing The downside when you're elated, you know, when you're elated and you're high, you probably don't do as much diligence or research. You're not a critical thinker. You probably spend frivolously and freely. You're not careful or analytical. But then when you're depressed, you're probably too hoarding. You're probably too closed. You probably don't trust anyone. Um, but actually each side has its use. The downside to be skeptical and analytical and practical, and the upside to be visionary and, and strategic. So when you manage your emotions well, what you do is you self-regulate into a balanced state by seeing the simultaneous upsides and downsides. So right now, maybe some upsides of me doing this content is I'm reaching out to people who are finding it useful. I'm able to repurpose content and create an asset. The downside is I'm not with my children and I'm not watching Squid Games, and Squid Games is awesome. I'm getting addicted to that, and I've paused episode 5 just to come and do this little mini masterclass. So everything has an upside and a downside. And I've observed deca-millionaires, hundred-millionaires, and billionaires, and they're not necessarily perfect at this, but they're aware that managing their emotions well has somewhat life mastery. You know, I don't think anyone ever feels proud after getting angry or treating someone badly. It might feel good in the moment because you're, you know, unleashing that emotion, But that's the second skill that I've seen of the wealthy and the successful. The third is contrarian thinking and uncommon sense. So there are 3 million— no, there are 3,000 billionaires. It's not a lot. There are just a few million millionaires. So if you think about it, that's not even 0.001% of the population. So by definition, if you want to be wealthy, you have to observe the masses and do the opposite. The masses buy liabilities, you buy assets. Um, you know, the masses maybe, um, pay tax first, you pay tax last. The masses work for someone else, you start your own enterprise and company. Uh, observe the masses, do the opposite. In a recession, The masses lose money, uh, and the contrarians, they make money. You know, people say, oh, the rich get richer and the poor get poorer, and the top 1% is a scam and it's wrong. It's their knowledge. You know, the money tends to flow from those who value it least to those who value it most. Warren Buffett says in the markets, money flows from impatient people to patient people. So the masses are impatient. Warren Buffett is patient. Um, the wealthy value money and hold it and invest it, whereas the poor consume with money and spend it and don't know how to invest it. So across the board, when it comes to wealth and riches, if you have contrarian thinking and uncommon sense and you observe the masses and do the opposite, um, then you're probably going to be very successful and wealthy. Okay, number 4, I'll just do quickly, and I just say this almost anecdotally because You don't have to be this to be a millionaire or a billionaire, but it's just nice for those of you that are quieter, more shy, more reserved, more back of house, don't want to be seen, don't want to do lives, don't want attention. So if you look at the rich list, most of the top in the rich list are introverts, or they, um, are not in the public eye very much. And definitely Elon Musk and Bill Gates and And people like that are very— Warren Buffett are introverted, more introverted than extroverted, let's say, because I could do a whole nother piece of content on that. I don't necessarily believe that as a label, but the point is, if you're a bit behind the scenes shy, you don't want to be out there on social media, you're not a rah-rah kind of person, then you've probably got a good chance of vast success. Because if you're introverted, you're probably more consistent, more steady. More technical, more analytical. And many of the world's greatest billionaires right now, those are the skills that have made them that. So again, that's something that often surprises people. Number 5, this is a really big one. There is no such thing as time management. So if you can, if you can honestly manage time, I will pay you £100,000 right now. So if anyone has got a proof that you can manage time, DM me, prove it to me, and I will pay you £100,000. Counts. So for you to manage time, you need to be able to start it, stop it, rewind it, fast forward it. And I've never met anyone who can do that. And I'll give you 100 grand if you can, because I'll be the next billionaire if I can do that. You can't manage time. In fact, there is no such thing as time. You know, there's a very good chance that time and space are infinite in this multiverse that we're in. So if time and space are infinite. There is no start and there is no end. And I don't think human beings can get their head around that very much. Why? Because we constructed time. We went around the sun once and we go, oh, that means a day, a lap of the sun, or the sun, you know, means a day. And, um, hours and minutes, they're human constructed concepts. They're not real. Why am I saying this? I'm not going off tangent. This is really important. Because I think successful people know there's 24 hours in a day. They know we've all got the same amount of hours in, in a day. So it's not how you manage your time, it's how you manage your life, and it's how you measure your time. So there's no such thing as time management, but there is life management and there is time measurement. So if you get up early and you go to the gym and you eat well and you have a clear mind and maybe you meditate and you do your key result areas tasks very early in the morning without being interrupted, and you know your income-generating tasks from your time-drain tasks. You have a very effective diary system and a good gatekeeper who manages your diary system, and you block out all distractions, drains, bitches, moaners, whiners, complainers, and anything that pulls you away from your key result areas and your income-generating tasks. You know the 5 areas that you can implement into your business that make the biggest difference and make it grow, you're going to be dangerous and you're going to be wildly successful. That is time and life management. Now, time measurement is where you know what you're worth per hour. I'll give you an example. A lot of people think that being paid 5 grand to do a speech is quite a lot of money. But if you had to do your speech and it's a 3-hour drive away. So you've got to set off 4 or 5 hours early. You've got to pay a driver or your train fare, and then you've got to get there and be there before and do your speech and be there after and then drive. That might be 10 hours, not 1 hour. So you don't get £5,000 an hour. You get £500 an hour. So people don't properly know how to measure time. So what you do is you take the total number, the total revenue that you generate working, and you divide it by the total hours you work. And if you work 2 hours a day or 10 hours a day, the formula is the same. The total revenue you generate divided by the number of hours you work generating them, and that is your IGV, your income generating value. I've got a whole chapter in my book Money about this. I wrote the UK's best-selling book on money called Money, and there's a whole chapter on this time measurement and valuing your time in, in pounds and pence. And as it goes up, you know you're moving towards a more effective company and effective use of your time, and probably clearer and more towards your vision. And as it goes down, you'll know you're getting distracted and pulled into minutiae and meetings and other people's emergencies. And this is why very successful people are super protective with their time, and they won't just randomly go for lunch or have an hour Zoom or whatever. I just got offered to someone to have lunch with me here. I'm on this Instagram Live and I'm often, oh, can I, Rob, can I have 5 minutes of your time? Which means 30 minutes. And, oh Rob, can we just jump on a quick Zoom for 15 minutes? Which means an hour. And I'm probably going to get pitched. And there's absolutely nothing wrong with all of that, but I'm going to decline them all because I'd be doing that all day, every day, and I wouldn't be able to run a £20+ million company and £100+ million real estate business and portfolio and all these kind of things that I have to run. I wouldn't be able to write books and do podcast episodes and Clubhouse house rooms and hang out with my kids and, you know, all that kind of stuff that's important. So you must learn to measure time and manage your life and just forget time management. It's just not a thing. The next one is about rules. So I interviewed David Icke yesterday, and this guy, man, oh, it's the second time I've interviewed him. My last interview with him, I gained 35,000 followers from one of his interviews and made tens of thousands of pounds from the ad revenue on YouTube. So I should buy him a drink. And he, he is a disruptive individual. And he said, there is no way anyone will get me to do anything I don't want to do. And if I don't want to wear a mask or have a jab, I will not do it. They cannot make me. And the only way that the few who have control of the world get dethroned and power comes back to the masses is if en masse we all say, I do not stand for this. Now, I'm not going to go into vax, anti-vax, COVID. That's not the reason I've given that example. But successful people will learn the rules of the game. They'll know how the system works, they'll know their industry and business, and then they'll fucking break the rules, or they'll make the rules up themselves. So it's like, stage 1 is learn the rules. If you like, if you don't know the rules, you're not in the game. If you're a white belt on the dojo and you don't learn the moves, you don't get up to black belt. So stage 1, learn the rules. Stage 2, break the rules. Stage 3, fucking make the rules. Learn the rules, break the rules, make the rules. Learn the rules, you'll probably get out of debt, you make a few million quid. Make the rules, you'll be a hundred millionaire— sorry, break the rules, you'll be a hundred millionaire, deca-millionaire. Make the rules, you'll be a billionaire. Just got me a little bit excited, that did. Number 7 is leverage. So very successful people know how to maximize their time. So if you do something once and then to get more benefit you have to do it again, like your hourly rate or creating a piece of content, then there's no leverage in that. Even if you get paid well for that. I got paid £135,000 for a speech. That's good money, but I didn't get the recording, so I won't earn any more from that. Whereas I'd probably take— I've taken a speech in January for £20,000 But I get the recording of the speech, so I can do a lot more with that because I have the content asset. So as some of you have figured out, but many of you haven't, I'm actually simultaneously here live on Clubhouse and Instagram. So what that means is I am doing a live piece of content in Clubhouse, I'm doing a live on Instagram, so I'm leveraging two social media channels simultaneously. I'll take the recording of the Instagram Live and I can put that on YouTube and Facebook. And LinkedIn. I'll take the audio— you can see if you're on the Instagram Live, I've got my Shure microphone here, my Zoom H5, that's on record. I'll take the audio and this will be a podcast episode for my Money Podcast. And then maybe in 6 months to a year, if I think it fits, I'll put it on my Disruptive Entrepreneur Podcast too. So yeah, I mean, someone just said in the Instagram Live, multitasking. I'd call it more leverage. I'm creating content as an asset, not just as my time. I couldn't justify As much as, you know, I've got this 459 people in the room, there's 17.5 million on my Instagram Live. Okay, there's not, there's less, but you know, I've got 80,000 people that follow me on Instagram, but I actually couldn't justify my hourly rate just doing this for the hour. But if I get the content as an asset and then I can put it across all social channels, I'm seeing loads of people on Clubhouse now jumping on my Instagram Live. The numbers have just gone up to So leverage. So, um, you know, a lever can change the world. So for example, um, a real estate investor will leverage bank finance. They'll leverage a tenant to pay their debt. And a social media influencer will leverage, um, other people and do interviews. I'll give you an example. Mel Robbins, you've probably heard of her. She smashed her launch recently. And every time I go on Instagram, I can see someone doing a split-screen live with Mel Robbins, whether it's Russell Brand or probably Lewis Howes. I saw her doing two with Brendan Burchard. So she's leveraging their audience to do her book launch to other people's audiences. That's leverage. And then if you, if you record the content, then you've got double leverage or multiple leverage. So I'll let you into a little secret here behind the scenes in the UK Mod Squad, and I don't know, I might get told off for this by the squad, but there's a few reasons that we run our room very differently to anyone else on Clubhouse. What a lot of people do on Clubhouse is they bring up 78 million people onto the stage and they all chime in for 30 seconds or 60 seconds. Um, but what we do is we bring much less people on, we keep a tight squad, and we do what people have called mini masterclasses. So I don't know how long I've been speaking here. I actually have the world record for the longest speech, 47.5 hours straight. That's official. So I've probably been speaking for, let's say, 25 minutes here, but I plan this content properly. We speak in the back channels. I know what room John is running. I create my content and I deliver it properly, not randomly, not waffly, specifically. I've got my notes right behind, um, the Instagram Live phone here so I don't go off tangent too much. I will a bit because that's me. So, and why do we do that? One, to give good content to our listeners, but two, so I've got a useful piece of content. Because if, you know, if John said, hey Rob, share some skills that make people rich, and I went, uh, yeah, okay, well, they're good at selling and they negotiate and yada yada yada yada, well, you know, I'm not really making a good use of that time. But if the content is specific, I can put it on all assets. This would make a good money podcast, um, this would make a good video in my Disruptive Entrepreneur Facebook community. This would make a good piece of content for YouTube. And my— I've got a full-time video and audio team, and we have one guy that just does my TikTok. And if you go and check me out on TikTok, I think my username is @robmooreprogressive. We've just had a video hit 2.5 million views, and that is a little cut of an interview I did with Ollie Ollerton that, um, I also recorded for my podcast. So our biggest viewed video on TikTok, it popped a few days ago, 2.5 million, isn't an original piece of content. It's a little cut, it's probably 12 seconds long, from an interview I did a few months back, which is also on audio and video. And by the way, we live streamed some of it as well. So this is leverage, and it's also distribution. If I go live on Clubhouse, what's my distribution here? I've got 275,000 followers, I've got 430 people in the room. That's my distribution. If I go live on Instagram and split screen with someone, I might have a million distribution or 100 million distribution. Amazon has massive distribution, Tesla has massive distribution, Microsoft has massive distribution. We all found out on the outage that Mark Zuckerberg has big distribution. Oh damn, Instagram's down. I'll go on WhatsApp. Fuck, WhatsApp's down. What am I gonna do? I'll go on Facebook. Fuck my life, Facebook is down. Fucking ruined. He's got distribution. He's got all 3 of my testicles. I mean, that man has got everything. That's why he's a freaking billionaire. So leverage and distribution are massive. So I'm going to finish up now with one more thing that I think is really really big, and it's digital real estate. So, um, I love real estate. I'm a bricks-and-mortar guy. I've been in real estate for 15 years. We're currently developing 220 units across 2 big apartment blocks. Um, well, there will be 229 tenants housed in 145 separate contained apartment units, and I have 1,300 tenants in my real estate portfolio. I've got 3 types of real estate businesses— ownership, management, development. Yeah, I'm predicting that the future of digital real estate is going to be bigger, better, and there's going to be more money in it than physical real estate. So Joe Rogan last year sold his podcast for $100 million. What did he sell? Well, I'll show you what he sold. You can't see this in the Clubhouse room, it's on the, um, live. That's what he sold. He sold data. So that is a SanDisk memory card. and that can hold 500 podcast episodes on it. That costs £5. Joe Rogan sold that fucker for $100 million. $100 million. And there's these kids on YouTube, and there's these Patreon users and these OnlyFans people who have making tens of millions of pounds through digital real estate. No bricks and mortar, no management, no maintenance, no tenants, no building, no planning permission, no repairs, just data. And data costs a few pounds to host on Amazon Web Services. Job done. So digital real estate is your personal brand online. So I'm going to list a few things that's digital real estate, and I'd like you to ask yourself, do you have this form of digital real estate? And if you can answer yes to more of them, you're probably fucking rich. If you answer no to most of them, you need to listen up to what I will tell you afterwards. So, do you have an NFT? Do you have your own crypto? Do you have OnlyFans? Do you have a subscription platform? I have Rob.team. John famously has JL.club. Do you have the supporters and stars feature on Facebook? Do you have the ads model revenue turned on on YouTube? Do you run ads and have sponsors on your podcast? Do you have ad and sponsors on Instagram? Do you know when you go live on Facebook now, you can have a sponsor? If you go live from your laptop, you can feed in a sponsor. Um, do you have domain names? John has a load of.club domain names. Uh, do you have blogs that have traffic? Do you have good SEO ranking and web traffic? Do you have affiliate links? Do you run Zooms and webinars that are really well attended? Do you have lots of Clubhouse followers and people across social media engaged in your content? Because that is all digital real estate. And if your answer to all of those I've just said is no more than yes, then you need to start building your digital real estate portfolio, not just your physical real estate portfolio. So I have a summit coming up in 2 to 3 weeks' time. Thank you for all the kind comments on the Instagram, by the way. Hey Jamie, I want to say hi to the amazing Jamie Davidson, who's a legend in e-commerce. Um, so if you like the idea of building all these digital real estate assets, um, and you'd like to create recurring income from them, then I'm going to invite you to join my recurring income summit coming up in about 2 to 3 weeks. So, um, here's how to claim a ticket off me. I'll tell you what to do, go just do it, and then I'll explain to you what you get at the Recurring Income Summit. So if you pull your screen down, I think I'm top right on Clubhouse, and you're going to DM me the word money on Instagram. So if you hit my orange head on Clubhouse, go to the bottom of my Clubhouse profile, you'll see at the bottom there on the right-hand side there's my Instagram link. Hit the Instagram link, it'll bring my Instagram up on your phone. Follow me on Instagram, then DM me the word money. If you're watching the Instagram Live, just DM me the word money, M-O-N-E-Y. So we have a 2-day recurring income summit coming up in a few weeks' time. It's quite a new event, it's only the 3rd time I've ever run it, but, um, I'm finding now I'm making as much, if not more, from my digital real estate portfolio as I am my physical real estate portfolio. That's going to piss off some of my haters, but fuck them. So I, I, we generate about £350,000 a month from social media. That's not a year, that's a month. My YouTube channel, uh, I only just started turning on revenue a couple of months ago. We're over £5,000 a month. And my podcast is, you know, makes tens of thousands a month. My supporters and my Rob.team make tens of thousands a month. Um, we do run some social media ads as well and generate clients from that. Uh, and, um, I've got some big deals in the pipeline, sponsorship and advertiser deals. So, um, and I don't have an NFT yet, and, um, my SEO isn't as good as it could be. And once those are up to scratch, then that's going to generate a lot more revenue. So if you'd like to build digital assets and generate recurring and passive income from assets that cost you nothing to set up, just DM me the word money on Instagram. Do it right now. DM me the word money on Instagram, and I will subsidize a ticket for you. I'll sponsor you to come to the event. The reason I can do that is because it's virtual. If it was face-to-face, I'd have to be charging you about $300 probably. Because it's a 2-day content-driven event. Um, so I can pass the ticket, um, fee. I can take the ticket fee basically. And also because, you know, a lot of people have loyally followed us on Clubhouse for hundreds of days. And you who are watching the Instagram Live, I know I don't do enough Instagram Lives for you or give you enough love. So DM me the word money on Instagram. I can see a few people in the Instagram Live are saying my DMs are blocked. I can't DM you, I've either crashed Instagram— because that happens a lot when I do these periodic requests, because what, we've got 412 people who are on this room, so I might have just bust Instagram— but if your message is there, we'll find it. But if you can't DM me on Instagram, just email me rob@robmoore.com with the word money, just nice and simple. Put the word money in the title and email me rob@robmoore.com. Now be quick because I'm looking for 200 to 300 people to be on this Recurring Income Summit, absolute max. No recordings, no replays. And we have across the two contents that I'm doing here pretty much 500 people stable live at any one time. So that means 2/3 of you are going to lose out. So be quick to DM me the word money right now on Instagram, or if that doesn't work for you email me the word money at rob@robmoore.com. Now, I just had at my last Recurring Income Summit the ex-CEO of Lamborghini, BMW, and Porsche. I mean, no one gets him at these kind of summits. I got him. I've got someone in the UK, he's just bought Bugatti Chiron, it's worth £600 million, and he's on the UK equivalent of Undercover Billionaire in the UK. I got him on the Recurring Income Summit. I managed to get John Lee, my good friend, who You know, he's got a big keynote fee, and he kindly spoke, and he's speaking at the next Recurring Income Summit. I've got the head of global marketing for Disney and Coca-Cola speaking at the Recurring Income Summit. I've got some massive speakers at this summit, but not, um, you know, as in celebrities, but as in people who are making hundreds of millions. I've also, um, I'm just in talks. I think it'll happen because I've made it happen before. But I think I'm getting the founder of Netflix speaking at the Recurring Income Summit. And let's be fucking honest, Netflix rule recurring income. 192 million users times $12.99 a month. I'll fucking take that every month. Money doesn't make you happy? Fucking, that would make me happy. So imagine listening in on the Recurring Income Summit to the founder of Netflix, probably the biggest recurring income subscription model that exists in the world. And we'll teach you subscription revenue, information-based revenue. We'll teach you how to build your digital real estate portfolio. It's one of my favourite events that I run. Now, I've run 800-odd training days a year in the UK for the last 5 years plus, and hundreds of training days for 10 years before that. So I've run a lot of events, thousands of events. I believe this Recurring Income Summit is going to be one of the best we've ever run for content. I want to say one more thing before I yield the microphone, and that is that if you don't have recurring income from digital assets, then a lockdown or a pandemic or a bank calling in a loan could mean you are fucked and you are bust. And I've seen it. And through the lockdown, the blood is on the streets. In retail, in real estate, the blood is on the streets. You know, in conventional businesses, the blood is on the streets. Whereas if you have digital assets, you create content and repurpose it, You have digital real estate. There is nothing that can be taken away. There is nothing that can be called in by the bank. And if there's a lockdown, it doesn't freaking matter because everyone goes online in a lockdown. If there's a recession, it doesn't matter because everyone will go online. And you know, when people are depressed, what do they do? Go online. And you know, when people's lives aren't very good, what do they do? Go online. And where are all your customers across the world? Online. And I'm reaching them all now through Clubhouse and Instagram. So having a digital real estate portfolio that gives you multiple streams of recurring and passive income. This is the future. You need to get on it. So just DM me the word money, M-O-N-E-Y, on Instagram once you follow me there. Or if you're having a problem getting into my DMs, email me with the subject line money to rob@robmoore.com. First come, first served. Two, two-fifths will get in, three-fifths won't get in. Once it's full, it's full. No recordings, no replays. So I hope this has been a useful little session, and I would like to pass over to the next person. Well, Robert, first of all, I just want to say, you know,










