How to Go Viral (Proven)on Social Media

I'm going to share with you 10 ways to create great viral content. This is proven through learning from the viral sensations. I'm lucky enough to know some viral sensations. It's also proven through my own testing and hacking over 10 or 15 years. And in more recent times, like this year, I seem to have a viral video go out 2 to 3 times a week. It's not guaranteed, And it does depend on the channel, and it does depend on the timing, and there's lots of different elements, which is why I'm actually going to go and do a bit of a deep dive for you right now. So, um, for those of you that don't know, this is actually video 5, day 2 of my 10x Your Following Social Media Challenge. So I'm sort of, what, 2/5 of the way through sharing with you strategies and tactics to grow on social media and to 10x your following. Now, I don't want to do really long intros because I want to get into this, but I do need to give you a bit of context. So context point number 1 is I'm doing 9 modules, 14 hours of deep dive live content as a challenge called the 10x Your Social Media Following Challenge. This will then be a £300 to £500 course that I will be selling in 2022. Now, if you stay and listen to this content, you'll have an opportunity to gain access to that $300 to $500 course literally for the cost of one cup of coffee, virtually nothing. But I don't want to talk about that now because I want to get straight into the content. The next thing I need to set the scene on is, um, about 5 hours ago I did part 1 of this part 2. So for those of you that are in my Facebook supporter group and you're on rob.team You'll notice that in Rob.team and the supporter platform, all the content I've done, the first 4 videos are uploaded and listed for you to go back through. So I actually covered the first 10 of 20 ways to create great content that goes viral or gets great engagement or lots of shares, et cetera. Now, I don't want to detail those because I've done an entire deep dive 1-hour module on that. But let me just remind you, mistakes and failures and the lessons gained is a great piece of, or type of content that generally does, tends to do well and go more viral. The next one we shared was stories. Facts tell and stories sell. So instead of instructing, try to instruct through a story if you can. You know, society has evolved through stories. We don't sit with our children and read them how-to lists. How to be happy, child, here's 12 ways to be Be happy, just do it. We, of course, share the lessons and the emotions through stories. The next thing we shared was testimonials and case studies. Now, I have a specific model of getting testimonials and case studies, and you can gain access to that in the back catalog on the 10x Your Social Media Following Challenge. Then we covered controversial and polarizing content. Then we covered contrarian and surprising content and content against the mainstream narrative. Then we covered edutainment and entertainment because entertaining content is more viral than informative content. Then we covered trends. Then we covered questions and engagement hacks. Then we covered anniversaries and milestones and special events. And then we covered celebrations and you sharing how far you've come. So they are the 10 things that took me an hour to deep dive into and share. On the 10x You're Following Social Media Challenge on the piece of content I did a few hours ago. Now what I'm going to do is detail the other 10. Remember, stay to the end because I can give you access to all of this and a lot more, um, and a full recording of the 14-hour, 9-module course, um, which I will be, um, selling early 2022. So those of you that are on the live Write in a number on the live between 1 and 20. There's not 3 or 4 or 5 or 8 or 9 or 10 or 11 or 13 or 17 or 19 or 20. So give me a number between 1 and 20, because what I'm going to do is I'm just going to pick them based on you asking and doing them in a more random order, just so you can see I'm engaging with you and so you can see I've got the content properly prepared. So Paul has just said number 18. So I'll share number 18. So number 18 is emotional outpouring. So if you get very emotional in your content, whether it's upset, angry, frustrated, you know, full of love and giving and gratitude, then that will get more virality. And I came up with sort of a little quote that I accidentally said, which sounds quite good when it comes to content. Which is when content has more energy, it has more virality. When content has more energy, it has more virality. So emotion is energy. So the more emotion you share in a piece of content, the more energy it has, and energy flows. Energy is, is never created or destroyed. It changes form. So the more energy your content has— this is why newsjacks go so well, because there's mainstream media energy. This is why trends work so well, because everyone's got energy around it. And when you show emotion, pure emotion, that has virality, and people will share it, and people will content on it, you know, comment on it. Now, sometimes that emotion or that energy might not necessarily be what they're like, Rob, stop shouting, get off your high horse, stop ranting, you know, too much, you know. So it's not always going to get a positive response, but that's also really good, by the way. Actually, I'm going to add a little bonus one here because it's really important for gaining virality. So that was number 18. When the more emotional you are, the more energy you transfer and transmute, and therefore the more viral, the more shares, etc. Okay, so pick another number, my friends. Pick a number between 1 and 20. I'm sharing 10 ways to hack virality and to grow and become more viral. By the way, it doesn't matter how many followers you have now. I had a Zoom meeting with my TikTok account manager few weeks back and she said we don't really rank now you're following when it comes to, um, you know, virality. Anyone can go viral now. It's a very level playing field. So, um, yeah, it's a level playing field. You're much more likely to go more viral than anyone else. All right, um, or just as likely, not necessarily more likely. But if you follow my 20 ways to create great content and hack virality, then your chances of going viral have probably gone from 1 to 1,000 or 1 to 1 million to 1 in 10 or 1 in 5. Okay, so you're all picking numbers I covered in the previous module. 11 was covered, 5 was covered, 18 was covered. Pick another number, not 11, not 5, not 18. Um, okay, I'm gonna pick one, number 7, because it's similar to what I've just said— newsjacking. So in the UK, we've just had an interest rate rise, first time in years. If you put content out on that in the next, what, 12 hours, that's going to get you way more virality than normal. Why? Because everyone's talking about it. It's a unique event. So in a way, I'm a bit pissed off that I'm here with you because I should be newsjacking on interest rate rises. The Queen's just cancelled her Christmas party for fears of Omicron. If I went online and went, Queen cancels her Christmas party, that's gonna go freaking viral. There was a headline, "Backdoor lockdown." That is viral content. I need to finish this and do all of those in one go. But you can see anything that everyone's talking about that's in the media, that's polarising, that's controversial, that's got a load of energy around it. When you do content on it, you go viral because you're like the surfer who surfs the wave. The bigger the wave, the better the surf. Now I have a couple of little rules when it comes to newsjacking. Number 1 is I only newsjack on stuff that I can make conceptually relevant to what I do. Number 2, I don't newsjack on stuff that are of individuals, and I don't criticize and pull down other people. They're my 2 rules. Other than that, everything is fair frickin' game. So newsjacking is huge. Alright, pick another number between 1 and 20. We haven't got that many left. You're all picking numbers that I've already shared in the previous module. Um, all right, I'll pick one. Oh, this one's good. This one's really good. You're gonna love this. This is a cheeky one. Um, if you like a bit of cheeky, you know, a bit of disruptive, a bit of disruptive, then you'll love this. Um, commenting on other influencers' content. So if you follow a load of influencers in your niche and they don't engage in their comments at all, um, or they don't get many comments, this doesn't work quite as well. But if they have a lot of followers or there's loads of comments on their content and sometimes they get in the comments, this works like gangbusters. So what you do is you follow all the top influencers in your space, and then when they put a piece of content up that you think you can comment on then you make a comment on their content. Now let me tell you this, if you go, yeah bro, dude, yeah, boom, yeah, love you man, that gets— that just doesn't have any impact. But if you disagree with them or challenge them or put an opposing viewpoint, oh, it goes crazy. So I often discuss things with Dave Ramsey and Robert Kiyosaki and Grant Cardone And a lot of the time they don't reply and that's fine, but man, their fans do, because they have these indoctrinated, "We love you fans, we love you fans," and anyone who disagrees with them, they jump all over. So recently Dave Ramsey said, "Never buy a new car unless you have a million-dollar net worth." And then he said, "And only pay cash." Well, if you pay cash for a car, it will cost you the most. So I put that because actually you can get good end-of-line business leases and you can get the VAT back and the overall cost of ownership of the car is less. And so I mentioned that and I said, well, you gotta wait till you're a millionaire before you can buy a new car. Come on, we'll be dead by then. So I just put a few opposing views and bang, hundreds of Dave Ramseyites in force. A lot of them are agreeing with me, a lot of them are disagreeing with me, some of them are calling me a troll. But last time I looked, isn't social media for us to talk to each other? Just because I'm a creator of content doesn't mean I'm not allowed to comment. And I'm not a troll, I'm creating good useful debate. I remember I've got to know Dan Bilzerian, who's this, you know, Instagram like playboy, he's got 37 million followers. And I didn't know him back then when I did this, and this is actually referenced in his book, or at least the Instagram post is. But he posted him kicking some kick bag, training for martial arts, and he put #NoDaysOff. And I just replied saying, I bet you have had one day off. And then I tagged him in and I put a winky face. And then I said, but seriously, there's a lot of people hustling and grinding and working all hours under the sun, and they've not got a relationship with their family, and you know, they're getting mental health issues. Is it really just about having no days off? Or should we have a more balanced life? It was literally worded like that. And oh man, there were thousands of sub-comments. Rob Moore is a dick licker. Rob Moore is a bitch rider. Rob Moore is a dick rider. Rob Moore, get in your lane. Do you even live, bro? Rob Moore this, Rob Moore that. And they freaking went for me. Now, by the way, thousands of people agreed with me, and I got 15,000 new followers on Instagram from that one comment. Hahaha! I should be doing this for a full-time living. Do you know what? You should just be newsjacking and commenting for a full-time living. But look, in all seriousness, it was epic. Now, if you are scared of criticism, if you are scared of people disagreeing with you, you're never going to do any of this, and you're probably never going to grow. Or it's going to be really painfully slow. So actually, a big part of this is you've got to embrace having critics. You've got to embrace the critics, the trolls, the haters, the punks, and the wankers who comment all over social media. Like, actually, my Facebook Lives and my Instagram Lives are pretty good. I mean, someone said fuck you on the one this morning, which is actually— I take that as a compliment. But other than that, Instagram and TikTok— Instagram and Facebook are pretty good on the Lives. But man, TikTok, Oh, there's some vicious haters there. There's some vicious trolls. That's where they seem to be. But I love it. I love it. Why not bring them all to me? If anyone's got any spare haters, bring them to Rob Moore. Rob Moore wants more haters because haters give you virality. The algorithm loves critics and haters. It creates the subthreads. It creates the argument. Also, it means you don't have to do all the commenting because they're doing all the commenting for you. Because do you know that the algorithms want more comments? Of course you know that. And they want other people commenting, and they want the comments to come in fast, and they want the comments to come in early. So let the haters do it. Perfect. Leverage out the comment algorithms. All right, anyway, um, I'll move on to the next one. Okay, collabs and interviews I'll do next. So when you do collabs, I reach your audience and you reach my audience. So I've got here, um, I'm gonna probably say this wrong. I've got Hector that's just joined. I've got Sabrina, my friend Sabrina, big time in PR, who's just joined. So let's say, um, Sabrina and I go live together. So I bring her up on my Instagram Live, I bring her up on my Facebook Live, I bring her up on my TikTok Live. And we go live together. So I'm going to reach her audience, and all of her audience are going to see this gobshite ginger bearded guy who's wearing these weird jackets, and some of them aren't going to like me and some of them are. And then all my, um, fans and followers and viewers are going to see Sabrina, and they may not have met Sabrina before. So Sabrina and I infiltrate each other's audiences and we grow our own audience through each other. Now Sabrina's happy to do it because she gets more followers from my audience. I'm happy to do it because I get more followers from Sabrina's audience. So it's a win-win JV collaboration. And by the way, all the big dudes are doing this now. You see it all the time. So why aren't you? Now a great benefit and a reason, by the way, for being part of my 10x Your Social Media Following Challenge is for you to do this with each other. So all of you watching on the Rob Moore supporter video, who are live in the 10x Your Social Media Following Challenge. All of you watching on the Zoom who are part of Rob Moore Team in the 10x Your Social Media Following Challenge, make sure you collaborate with each other. Reach out to each other. Go and post in the communities and in the WhatsApp groups and say, hey, look, I'm up for a collab. Is anyone up for a collab? Anyone want to go live with me on Instagram, on TikTok, on Facebook? Do a Clubhouse room. With me. Collabs are where it's at because you get followers, an audience you wouldn't normally reach because they're someone else's. And by the way, when I interviewed Jordan Peterson, we gained 35, 40, 45,000 followers. When I interviewed David Icke, similar numbers. When I interviewed Olly Ollerton, similar numbers. One YouTube video from Olly Ollerton gained us 50,000 subscribers on TikTok. It got 3.7 million views. And that wasn't even my audience because they're all there looking for Ollie Ollerton, not me. So collabs and interviews are huge. Okay, right, pick another number everyone between 1 and 20. There's number 1 is left, 2 is left, 6 is left, 12 is left, 15 is left. That's it. All right then, okay, we'll go with number 1. Number 1. I can see someone's just put number 1 in the comments. So if you're just tuning in, by the way, what I'm doing is I'm sharing 10 ways to create great viral content that grows your following, your reach, really helps push you out on the algorithms, hacks the algorithms, hacks the virality, helps you go more viral. Now the algorithms will push content to go more viral even if it doesn't have that many followers. Because they're looking for the kind of content that they want and not just the following. So just don't ever say to yourself, well, none of this works for me because I don't have any followers. I, I know people with 2 to 5 million followers that get about 1/10 of the amount of comments and views that I get. I also know people who've been doing TikTok less than me and have got a million or 10 million followers, and I've got 115,000. So it's actually nothing to do with where you're at or your content— oh, sorry, where you're at or your following. It's everything. Everything to do with your content. So what I'm doing is I'm sharing 10 ways to hack engagement growth and virality, and this is actually part 2 of a module I did about 5 hours ago. So actually we're on about 15 or 16 out of 20 so far. If you've missed any of these and you'd love to get them all, you can actually join the 10x Your Social Media Following Challenge. Um, at the link rob.team. And if you do it now, then you can get all the content backdated and forward-dated. So I've just put the link at the top of my Clubhouse room. And by the way, I'm going to finish these. We've got about 5 more left, so I'm about halfway through the content. But if you go— stop what you're doing and go right now to rob.team. I'm sharing the link in the Instagram right now. I've just pinned the link on Clubhouse. If you go to rob.team right now, you can gain access to this 10x Your Social Media Following Challenge live, actually live. I'm on module 5, video 5 out of 9 so far, and you can get all the recordings of the first 4. And just today, already so far, I've covered 15 different ways to hack virality and growth on social media just through your content, just organics, no paid ads. Um, Desiree Inspires says, love Rob, I'm a proud Rob.team member. Um, so I can just see people joining on Instagram. Thank you very much. So if you hit the link at the top of the Clubhouse room, rob.team, and go and register and join in right now, instead of paying $300 to $500 for this 10x Your Social Media Following Challenge, which it will be charged for in early 2022, you can get in right now for the cost of one cup of coffee, and that's it. You can get the whole challenge for the cost of one cup of coffee. Now I'll tell you why I'm doing this. Just go and register now at rob.team, pop your details in, and jump aboard. But, um, for many years I've wanted to create a social media course, an online one, a global one. But I wanted to wait until I had at least 1 million followers to do it, because I felt that that was credible then and it wasn't before. Now it took me 7 years to build 500,000 followers, and it took me 9 months to more than double that to 1.1 million followers. By the way, 90% of that growth is organic, 10% of, you know, paid ads, etc. I've tried to sort of grow through payment, actually doesn't really work very well, but 90% of that growth is organic free growth. Growth. So, um, I finally, after many years of doing this for myself, launching a brand new 14-hour, 9-module online course called 10x Your Social Media Following and Monetization. Um, and you can gain access to it completely for free and see it being created live because I'm actually doing Module 5 now live by joining rob.team. The link is rob.team, and instead of paying the $300 to $500, which it will be, um, in 2022, I'll probably do a bit of price testing and get the sweet spot, but I'm definitely going to charge hundreds of dollars. But you can gain access to the full thing live and then the recording for free by joining rob.team. I win because I get to create this course with an audience and I get to get results from you, which I can publish with the course. As good social proof, and you win because you save £300 to £500 on, I think, a really good quality course. So the link is at the top on Clubhouse, it's rob.team. I've put the link in Instagram, rob.team. Go now, because now I'm going to do the last 5 points. If at any time you think this content is good, just go and join rob.team if you haven't already. Okay, so this is what I did This is what I learned. You know when you go, hey, I'm Rob Moore and I'm fucking awesome and I've bought millions of properties and I make tens of millions of pounds and I've written a million books and done a zillion podcasts and I've interviewed God. You sound like a twat. And you don't really want to brag if possible. Look, you know what, a fact is a fact and so you can share your CV. But people don't really like the brags. But what they do really like is this is what I did. This is what I learned. So I'm going to give you a few examples of how you turn a brag into a good piece of content. So I've actually written 18 books. So instead of saying, hey, I'm Rob Moore and I've written 18 bestselling books on business and money, buy them now. Instead, I would say, look, I've written 18 books in the last 12 years and I've made a load of mistakes along the way. I launched too many. I didn't get the launch right at the start. My titles were too long. But when you write 18 books, you'd have to be an idiot not to work out how to write a great book and create a great launch. So this content, I'm going to share with you how to write a great book and create a great launch, having written 18 and made loads of mistakes. Here are my top 5 lessons. So what I've done is turned a brag of writing 18 books into a humble piece of content that people get value from. I'll give you another example. Hey, I'm Rob Moore and I have the Disruptive Entrepreneur Podcast and I have the Money Podcast and I've interviewed 16 billionaires and done 1,000 episodes and I've got 1,100 reviews, motherfuckers. So instead of just bragging about my podcast, I could say, hey look, 6 years ago I launched a podcast and you know what, I did not know what I was doing at the start. I was the worst interviewer. We didn't have a cohesive launch plan. We didn't promote new episodes. We didn't even run a sponsor. 'For 500 episodes, I've left millions on the table. What a fool. So here's what I'm going to do. I'm going to share with you the 5 best lessons of building 2 of the top business podcasts in the UK. Here we go.' So again, instead of bragging about the podcast, what I've done is turned it into content by sharing the losses and the wins. So that's called 'this is what I did, this is what I learned,' and it's way better than bragging. 'Cause it's got information and value and no one likes a show-off. No one. Alright, great. Hit me up with a number in the comments between 1 and 20. I've got about 4 more content pieces so you can grow and hack virality. Okay, hit a number between 1 and 20. What have you got for me? Alright, number 2. Here we go. What I do differently. People, you know that question that's on every single podcast ever? What advice would you give your 18-year-old self? Like, I've heard that a million times. Why does everyone love that question? Because it's learning what you would do differently retrospectively with the wisdom that you've gained now. So go back through your mistakes and work out what you'd do differently if you had another go. When you interview people, ask them what they'd do differently if they had another go. That is really good content and everyone loves it. The Wiser Tiger has asked for number 23 out of 20. That's a good one, Tiger. That's a really good one. Okay, what else have we got here? Okay, number 6 is nice and easy. If you are in a how-to niche, if your content is information, education, then numbered how-to content people love. 5 ways to hack virality, 3 ways to monetize social media, um, 7 ways to hit a million followers on social media, the 3 hottest business opportunities for 2022, yada yada, 5 top tips in building a fast personal brand, 3 ways to make 10 grand a month, The 3 ways, 5 ways, 7 ways numbered how-to content people love. Why? Because it's specific, it's practical, it's actionable, it's linear, and it's tactical. Now, you don't sit and read your kid a story and go, "Here are the 7 ways to be happy, Bobby." You don't do that. So it depends on your niche. If you're in story mode, you don't do bullet-pointed how-to content. But in my niche, my niche is helping entrepreneurs start and scale their business. Get better financial knowledge and education, make money, recurring income, assets, multiple streams of income, etc. And so how-to, numbered, step-by-step content, this works really well. Okay, right, what's next? Okay, this is a good one. I've said that from everyone. Okay, your take on influencers content. So Arnie, Arnold Schwarzenegger, has written his rules for life. Jordan Peterson has written his rules for life. So if you went and took Jordan Peterson or Arnold Schwarzenegger's rules for life, or you took Steve Jobs or Elon Musk's top quotes and you created your own version of that content, always honouring them, by the way. So I would say, here are Arnie's 5 rules for life and here's my take on it for entrepreneurs. You could say, here are Jordan Peterson's 12 rules for life and here is my take on it in the fitness industry. So you take the big content providers, the influencers, the gurus, you take their rules, their quotes, and you put your spin on it. Why does this work really well? Number 1, you're leveraging good content already. The energy is already there. Number 2, you get to leverage their name. And get into their audience and hack their following. And number 3, you don't even have to create the content yourself. You're just borrowing someone else's and contextualizing it into your niche. So get and follow all those influencers, find their really good content, credit them, post their content, and put your take on it. That works like gangbusters. I think we've done them all. Wow, shit. Okay, let me do a summary for you then. Now what I'm gonna do is I'm gonna summarize all 20 ways to create great viral and engaging content. I'll have to do it super quick, and then what I'll do is I'll show you how you can get access to the 2 hours of content in all its depth. And I'll do a little bit of a Q&A. I'll probably finish in about 10 to 12 minutes. I might open the stage for a few questions as well and get some of the people on the stage to share, because I want to bang out a quick newsjack about interest rates and the Queen canceling her Christmas party. And then I'm going live at 4 o'clock. I'm basically just a full-time creator now. I'm gonna sell my hundreds of properties with my 1,340 tenants. I'm gonna sell my 20+ million a year training company and just do content full-time. 'Cause honestly, it's just such a great business now, the creator economy. One of my videos on YouTube got $23,000 in 5 days. My News Jack videos on Facebook earn me $1,500 or $1,600 every single time. So I could just now watch the news, News Jack the news, go on a rant about the news, and earn $1,600 an episode. 30 minutes, 15 minutes, $1,600. That's my full-time living. Fuck labor. Fuck the industries, fuck going down the coal mines, fuck hard work. Just gonna be a creator for a living. I mean, MrBeast does, um, you know, giveaways, and people do pranks, and people just talk shit and have a laugh. People get stoned on podcasts, they take drugs on podcasts, and these people are making hundreds of thousands or millions a year. Yeah, we're all in the wrong job. But that is why I create this kind of content, because I think it's the future. All right, here we go. Are you ready? If you haven't got time to take notes for all of these, stay with the end. I'll give you a chance to gain access to them all. Here are 20 ways to create great viral engaging content to grow your social media following 10x. Number 1, instead of bragging and saying, this is what I've done, create content in, this is what I've done and this is what I learned doing it, and here are some of my mistakes and my lessons. Number 2, share things that you'd do differently. If I could, um, go back to my 18-year-old self, I would say stop drinking and chasing women. What would you say to your younger self? What would you do differently if you had your time again? This is great content that people love, and that's number 2. Number 3, mistakes and failures. Be vulnerable, be open, share your mistakes and failures. But also share your lessons from them. If you go live saying, hey, I'm Rob Moore and I borrowed £16 million and didn't pay it back, that's not good content. But if you said, hey, look, it's Rob Moore and I got myself into some bother in business a few years ago and I borrowed some money I wasn't able to pay back and I had to wind the companies up and here's what I learned. Number 1, don't overtrade. Number 2, keep a good cash flow contingency. Number 3, even if you lose a load of money, pay people small per month and pay them back over time. So you can still always turn it into good content. You must give them the completion, not just the failure or the mistake. Number 4: stories. We all love stories. Humanity has evolved around stories. Facts tell, stories sell. Number 5: case studies and testimonials. Your content, if it is how your students and your community members have succeeded through you, will actually be stronger than your sales pitches or your offers that you can do. I have a model for testimonials and case studies called Then, Now, How, Action, and I shared it in the last module in Deep Dive. Number 6, how-to step-by-step, 5 ways, numbered content, 5 ways to hack virality on social media, 3 ways to make 10 grand a month in the next 6 months, etc. Okay, you know, 5 ways to get fit, 3 ways to lose 10 kilos. Okay, number 7 is newsjacking. Anything that's big in the media, you go and announce it and break the news and put your spin on it. It will go viral because remember, as I said earlier, when content has more energy, it has more virality. And newsjacking on trends and existing viral content that's already got energy like a massive wave, and then you just go and surf it. Okay, number 8, any content that's controversial or polarizing or splits opinion 50/50, is divisive, this content does really well on social media or get you shares and reach and virality. Number 9, anything that's against the masses and contrarian, anything that's polarizing and splits opinion. Anything that is against the grain of what most people think. There was this, um, time when everyone was saying, yeah, get up at 5 AM, if you don't get up at 5 AM you're a loser. And I did a piece of content called All This 5 AM Club Bollocks, and I just basically talked about, um, the only losers are the people who are calling everyone else a loser at 5 AM in the morning, and they're spending all morning bitching about everyone else not up at 5 instead of actually working. And not everyone is born to get up at 5, and I did a piece of contrarian content on that and it went viral. Okay, number 10, entertainment beats information, and I've been trying to work on this because I'm an entrepreneur and I help start and scale up entrepreneurs, so my content can be quite serious and really people value the information they get from me, but I've learned from Ryan's World and Jake Paul and Logan Paul and MrBeast and yada yada yada yada Virality is through at least edutainment, if not entertainment. Okay, number 11, trends. Whatever's trending, get on it. You see on TikTok all the time. So my, um, I have a bit, a little bit of a team behind me, and they check Google Trends, they check, um, TikTok trends, they check YouTube trends, and they share stuff that's in the media that's big. And then what they do is they share it with me and I decide what I'm gonna jump on. At the moment, there's a trend on TikTok where people are taking this halo light and they're moving it behind their head and the light is going behind them and then all of a sudden their clothes come off. I might do that. Ladies, what do you think? But in all seriousness, trends give you that emotion and energy to already leverage. Number 12, create content that you disagree with. Stand against some stuff. If you're a vegan, then go on a campaign against meat and farming. Number 13, rants. So people love it when you go on a rant. My rants are the strongest content that I create. It's the content that people love the most that follow me, that they talk about the most. By the way, some people don't like me because of it, and that's fine because everyone's entitled to my opinion. And you know what? If I'm going to be vanilla, no one's going to love me. No one's going to hate me, but no one's going to love me. And you know what? Media and social media vanilla is the worst kind of content. Like, you know, a lot of people hate Donald Trump, but he's freaking viral. Everything that guy does is viral. So you've got to be strong about your conviction. Go on some rants. Number 14, collaborations and interviews. You hack their audience. Number 15, your take on influencers' content. Take their content, rebrand it, credit them importantly, and you'll leverage their name. And it's a great way to leverage their content. Number 16, comment on other influencers' posts and challenge and discuss and debate, and you'll get loads of new followers. Facebook have even told me— my account manager told me— they, they are giving you reach and following for for comments, not just posts. They've actually told me that. I have a TikTok account manager, a Facebook account manager, and an Instagram account manager. Number 18, emotional outpouring. Share some freaking emotion, guys. It's energy, and remember, energy has virality. I am Rob Moore, and I'd like to tell you 28 ways to create great content. Number 1 is this is what I did and this is what I learned. Number 2, what I do differently. Number 3, testimonials. Number 4 stories. No one's gonna share that no matter how good the content is. Okay, number 19 is anniversaries, special events, milestones. 10 years clean as an alcoholic, the Queen's birthday, your birthday, an anniversary of something special. This content does really well on socials for virality and shares and engagement. And then number 20, celebrations and how far you've come. You know, if you're a bit of a down-and-out and now you've done well, or you've got a good result, celebrate it. When I got my contract with my publisher, top 2 publisher in the world, I got the contract, I took a photo shaking the guy's hand with the contract in my hand. Man, that went viral because it's a celebration. When you get translation deals, or, or you know what, people don't celebrate enough. Do it humbly but celebrate. Okay, so there you go. There's a summary of 20 great ways to create great viral content that gets engagement, that gets shares, that gets virality, that gets people talking about you, that gets a load of people following you. And you know, each time I'll do a viral piece of content on TikTok or Facebook, you can get 1,000, 5,000, 10,000, or 50,000 new followers. None of this costs any Money. The Wiser Tiger said, what about the anniversary of 2 hours being sober? Perfect content. Now what you could do is make satirical or jokey types of content around all this. You know, you could take the piss out of the humble brag. So actually, that is number 10, entertainment. So by all means, do that. That'll work really well. All right, cool. So if you're watching in on Instagram and you're listening in on Clubhouse, final chance right now, 'cause I have to end in a minute, for you to gain access to the 10x Your Social Media Following Challenge. 9 modules, 14 hours of deep dive live content on 10xing your social media following. If you thought one of the 20 tips I just gave you was valuable, then you can get the entire 2-hour deep dive of that and another 12 hours on top on starting and scaling your social media, putting content out there, repurposing, on hacking virality. I've got a module on 8 ways to hack virality. I've got, um, 3 modules on days 3, 4, and 5 of the 20 different ways I know to monetize social media. And you're going to get all of that for just the cost of a cup of coffee, just simply to join my members area at rob.team. So the link I'm going to put in the chat on Instagram, go right now because I'm about to finish, is rob.team, R-O-B.T-E-A-M. And if you're in on Clubhouse, the link is at the top of the Clubhouse room. It is Um, Rob.team. So Instagram, over and out. Rob.team is the link.