How To Turn Your Knowledge into Income

How to turn what you already know into vast cash flow. So, a great story about Picasso, which is folklore, or maybe it's even true. I'm an optimist, so I believe it. But he actually was proven one of the few artists who made a lot of money and success while he was alive. And the folklore tale takes us in a restaurant in Paris where he was there, and a celebrity in those days. And someone approached him and gave him a serviette and said, hey, could you draw me something? And he obliged and did a squiggle and signed it and handed it back to her and then just stared her in the eyes. And there was that pregnant pause. And then she's like, oh, how much is that? And he said, 5,000 francs. And she said, 5,000 francs? That took you less than 5 minutes. He went, no, no, no, no, no, that took me my whole life. And I wrote about that story in Life Leverage, which is, um, one of my books, one of the best-selling business books in the UK. And I take that story with me everywhere I go. To remind myself if I'm playing small that my 42 humble years on this planet is worth billions. Billions. And how could I even say that? I'm not a billionaire yet, no. But another quick story is one of my mentors is Dr. John Demartini, and he believes that we all have billions of latent wealth unmanifest in the monetary form, but in our form of highest value. Like, I have got a billion-dollar ginger beard with some gray patches, but every single person on this planet has unique value and therefore has lived a unique life. No two people have the same values and have lived the same life experience. So he would argue therefore that if we're all unique, then we all have to be defined as a genius, because a genius is someone who is uniquely gifted. But we're all unique, therefore we we all have to be uniquely gifted, therefore we're all a genius, and if someone can be a billionaire, so can you. But what billionaires in monetary form have learned how to do is convert their billionaire of unmanifest wealth and value into manifest wealth and value. So you are a latent billionaire. Now, my billion pound value, I believe, is helping as many people on this planet start and scale their business and get better financial education and knowledge. Because I've dedicated my life to the last 15 years, probably on average 12 hours a day, studying, researching, learning, implementing, solving, serving, and scaling. And I've now found that that is my billion-pound genius and value. And every single one of us, whether you're listening in Clubhouse or listening on my Disruptive Entrepreneurial Money podcast or watching on my Instagram Live, Any one of us on the planet, we have that. And if you want to make more money and you want to turn your life experience into income and, uh, in your— what you already know into cash flow, you just have to figure out how to make manifest your individual genius and uniqueness and life experience and what your niche is that you're going to serve vast numbers of people and how to monetize it and convert it from latent form into monetary form. And some people, when I say this, they say, oh Rob, that's a bit fluffy and ethereal and woo-woo. I don't actually think it is. Like, if you think about everything that, um, we experience in physical form, it's all come from the ethereal and intangible. You know, the spiritual creates the material, and the ethereal creates the real. So I'm looking here, I have a quarter of a million pound hi-fi system, which I think is a thing of beauty, which I've collected over a few years. And someone had to have an idea to create music on vinyl and then create it digitally. And someone had to have an idea to split the power supply from the rest of the circuitry in a preamp and a power amp to get better sound. And someone had to have an idea that we could go live on social media. And someone had to have an idea that we could have an audio-based conversation platform. So everything that is manifest was at once unmanifest in an idea. And what I now do is teach people how to turn ideas into income, the ethereal into the material or the real. So I believe in you, and I believe that you've got life experience and problems and pains and difficulties and solutions and obstacles and challenges that you've overcome, and knowledge that you've built and contacts that you've built and uniqueness that you've built. An energy and enthusiasm and enthusiasm and passion that, that needs transferring. And so that's what I'm going to share with you, are ways to turn the unmanifest into the manifest and the spiritual into the material and the idea into income. So on my Instagram stories, I just did a recent story. Now, of course, if you're not listening in live, you might not be able to immediately access it. And I think that there are 7 main ways to turn what you already know into cash flow. So number 1 is create content and make them assets. I'm doing that right now. I'll share with you how. Number 2 is to be on all platforms omnipresent simultaneously. I'm doing that now. I will show you how. Number 3 is to create ongoing subscription revenue from your products and services. And your messages. I am doing that now. I will show you how. Number 4 is to leverage ads and sponsorships. Number 5 is to build your digital asset portfolio. I am doing that now. I will show you how. Number 6 is to create masterminds, mentoring, and consulting from your experience. And then number 7 is turning your passion and your experience in life into online information or ecommerce. So number 1, creating content into assets. So I'm building a digital real estate portfolio, which I believe one day will dwarf my physical real estate portfolio. Right now my physical real estate portfolio has 1,300 tenants across hundreds of units worth tens of millions of pounds. In fact, our last one, just our last one apartment block is worth $25 million. But I believe my digital real estate portfolio will dwarf that one day. And so your digital real estate portfolio is your content that gets saved and viewed and shared. Uh, it is many other resources which I'll talk about in a moment. But if you go live, do a piece of content, and then crack on with your day, that content is not an asset. Whereas if you go live and then record that content, That content is a potential asset. So I'm live on Clubhouse and Instagram. I'm also recording for my podcast. So from this, I'll have audio on Clubhouse and podcast. I'll have visual live on Instagram. I'll have recorded video from Instagram, and then we can transcribe into written for blogs, SEOs, Facebook, LinkedIn, Reddit, etc. And so we've got written, audio, video, live—WAVL—asset. Out of content that I recorded previously. So on my TikTok right now, we've got a video that's nearly 3 million views, and that was a 12-second cut of a podcast I did months ago. So that's the power of content repurposing and content as an asset. So if I can just get you to think about each time you create some content online, you turn it into an asset. If you do a public speech, you get the recording off the promoter. If you do a live, you save the live onto your phone so you can use it for other channels. If you do an audio on Clubhouse like I am now, save, record the audio onto your podcast too and save the audio. And then all of a sudden your content doesn't become exchanging time for money like essentially a job. It becomes an asset. It also motivates and incentivizes you to create more content because so many people are, oh, content, I don't know how, it's really hard, I haven't got enough time, I'm too busy, I'm overwhelmed, fuck my life. But it's actually not that difficult. I mean, if someone like me is a simpleton from a town called Peterborough that even people in London haven't heard from, let alone across the world, if I can do it, and I'm rubbish at tech, and I, you know, I get overwhelmed if two people talk to me at once, if I can do it, you can definitely do it. So, um, my highest downloaded podcast is episode 1. It's my oldest podcast. I did it over 6 years ago. Um, some of my highest viewed YouTube videos are the oldest because they continue to get ongoing views. So it's like, you know, your oldest properties that you own, i.e., you've owned them for 5 or 10 or 20 years, are going to have paid you the most cash flow because they have the most amount of months of recurring income. Well, your content that you've created, that you've saved, that's the oldest, especially on continually viral channels. So LinkedIn seems to mature, um, and YouTube seems to mature. TikTok seems to go viral and then stop. But actually, I'm finding now my Facebook Lives seem to mature. So channels that mature over to podcasts, they mature. Podcasts are like fine wine. YouTube is like a fine cheese. TikTok is like a piece of fruit, like a banana. Um, so this leads me to point 2 then, which is being on all channels and being omnipresent. So we all have our favorite channel, don't we? Some of you might prefer video, audio, or pre-record, or live. Some of you may prefer Instagram or Facebook or OnlyFans. Leverage your assets, my friends. Leverage them wisely. Turn your assets into cash. But whatever platform you prefer, you go and create content on that platform, and then you repurpose it across multiple platforms. So I like riffing it in Clubhouse rooms. I like going live on social channels. I like engaging with the people in the room or on the live. I really enjoy that. I can see right now we've got you know, Ryan and Sandra have tuned in live. I can see that we've got 235 people live in the Clubhouse room. I'm on the stage with Dylan and Ed and Jess and Caroline, and I really enjoy that, you know, being around people live. Some people hate that and they want to do prerecorded content so they can edit it and get it perfect. In that case, you know, you've got your podcast or you could do, um, 15-second TikTok videos with a couple of takes. But what you do is you create content on your preferred channel and then you repurpose them across multiple channels. This is how the big-time influencers are doing it. Right now I'm growing at more than 35,000 organic new followers a week. Now I only need 15,000 new organic followers a week, no bought followers, no bots, 35,000+ organic followers a week. I only need 15,000 organic followers a week and I'll be at 6 million by the time I'm 50. So a bit of consistency, um, really plays. And if you're on all channels, eventually you'll pop and go viral on them. So, you know, if you look at my Clubhouse, I've got 275,000 followers. My Instagram is up now nearly at 100,000, all organic, no bought. Um, also we've just popped on TikTok. So we've gained 30,000 followers in the last week. We've had one video at nearly 3 million views. So if you don't smash it on Instagram, you might pop on Clubhouse. If you don't pop on Clubhouse, you might go wild or viral on Facebook. I had my first million view live on Facebook a few weeks ago, and my, my numbers on my lives are up 10 to 15 times now. My reach is up 40 times since the start of the year, and I was already getting hundreds of thousands a month. And now I'm getting millions a week. And I'm just a little ordinary old British guy. I'm no Grant Cardone or Gary Vaynerchuk or Oprah Winfrey or, um, you know, OnlyFans stripper or anything like that. And by the way, I'm not knocking that. Belle Delphine sold used bathwater and made millions from it. Jake Paul and Logan Paul and MrBeast are these YouTubers making tens of millions by doing entertainment. So we are really are in the world of virality. It is easier than ever to go viral. It is a more level playing field than ever. You don't have to have a big following anymore to go viral. You just have to have viral type content. So that's the second one on my Instagram story. I've put a little Instagram story up for you where you can see the content that I'm sharing, um, 7 ways to turn what you already know into vast cash flow. Number 3 then is to create a subscription model from your knowledge. So you could set up on Patreon, you could set up a supporter program on Facebook, or you could set up on Kajabi and have your own membership site. Now, um, I'm just arranging for the founder of Netflix to speak at my next recurring income summit. Netflix have 193 million users paying £8, £10 for that. I think £13 is the HD subscription that, you know, all the 4K or whatever. $193 million times 13. Holy shit, holy shit. That's in the billions of— in the months of recurring residual and passive income. So you need a premium platform, a subscription platform. John Lee has JL.Club. I have Rob.Team and Supporter platform earning tens of thousands of dollars a month just from adding extra premium content like an Ask Me Anything Live. Or behind-the-scenes piece or extended episodes and interviews. And these are easier than ever to start. You can do them without having to put any money down. You can do them by just, you know, literally setting up an account using their own payment gateways and merchants. It's a very powerful way to grow your cash flow recurring from what you already know. Number 4 is to leverage advertising and sponsorships. And You know, like I said, I was a little bit British about this. So I was lucky to already have made my millions by my early 30s and tens of millions by my mid-30s. So I could go into creating a YouTube channel or a podcast or something like that and not have to monetize it from day one. In fact, I used to be an artist, so I'm very much like, oh, you know, it's not about the money, it's about the art form. And so for years on my YouTube and podcast, I never had any sponsors or any advertisers. And I've left millions of pounds on the table for that, and I'm going to change that. So we've got Blinkist as a sponsor, we're getting other sponsors now, and I'm going to have good fitting, aligned, good brand sponsors and advertisers for my events, for my social channels, for my podcasts and YouTube channels. If— look, if I would promote them anyway because I love them, I love Alexander McQueen, I love, um, Patek Philippe. I love, um, Apple. I love Zoom. So if I love them anyway, why don't I get them as a sponsor and, you know, make a 6-figure yearly sum or more from having a sponsor? So leveraging ads and sponsorship, that's massive. I'll do some deep dive content on ads and sponsorship and how to bag them and doing it specifically and what the difference is another time. Number 5 then is building your digital asset portfolio. So, um, if you can't answer yes to nearly all of the following, you need to mark my words and heed my instructions. So do you have an NFT? Do you have your own crypto or currency or blockchain? Do you have your own domain names that have traffic? Do you have blogs and articles that are well SEO'd that have a lot of hits? Do you have a lot of Clubhouse followers and people in your Clubhouse rooms? Do you regularly get people on your Facebook, Instagram, and LinkedIn and TikTok Lives? Do you have a good number of followers on all your social channels? Are you on all social channels? Do you have a subscription like Patreon or OnlyFans? Do you have digital real estate? 'Cause if you couldn't say yes to most of those, you don't have any digital real estate. And you can reach tens of millions or billions of people at the speed of light through fibre optics on the internet. So you need to build a digital real estate portfolio, not just a physical real estate portfolio. Now, my Lamborghini is broken down and it's in the garage and I can hear that they're just coming to pick it up. So I have to go in a minute. Um, if you want my advice that's better than all of this, never get a Lamborghini Aventador ever. It looks beautiful and that's as far as it goes. The thing's always fucking broken down. They're always gonna have to travel 100 miles to go pick it up. I accidentally clipped the wing mirror and instead of it just moving and then popping it back into place like most cars do, it snapped off. And that's a 5 grand bill. And I haven't drove it all summer because you can't get a fucking wing mirror for love nor money because of the supply chain. So I've left it in the garage and then the battery has gone. And when the battery goes, it resets the entire computer So now it won't even go into gear, so now I can't even get it, um, started again. And I live in Peterborough, which isn't London, so they have to travel 150 miles to come and get my car and have to get a low loader and reverse it all out, and that will cost me £1,500. So that's a £7,500 bill, and then I'll drive it twice and then there'll something be wrong with it, and then I'll look at it in the garage for— anyway, first world problems. But I'm just saying, um, I have to go in a moment, so I'll probably hand over to Ed or someone like that. Um, But if you need to build a digital real estate portfolio, you need to have multiple streams of income from online assets. You need to have recurring income streams. And this is how you can do it and this is how I can help you do it. In a couple of days' time, I am launching my cult classic Make Cash Challenge. So I haven't actually run one since the lockdown because I've had other things on, but I'd run about 3 challenges a year but they are very unique and different from any challenge you've ever been on. Why? Because there's strategies, tactics, and instructions every day to actually physically make cash. Not theory, not, um, just sort of people talking and educating you, but 5 actions every day to go out and do to put cash in the bank. Getting referrals, selling to existing clients, creating an ideal client profile so that you can find new clients, understanding what content to put out there and what message to your ideal clients and what social channels to be on, how to sell on social media without selling, with what I call SBOs and CBOs. So if you'd like to get access to this 5-day Make Cash Challenge, it's simple to do. You need to join my Rob.team platform. Now it's just the investment of 1 cup of coffee per month. I have 62 coffees a month that cost me £3.50. And you just need to invest one of those £3.49 and you're into the Rob.team platform. And next week, over 5 days, 3 videos a day, I'm going to give you practical actions and strategies and tactics to actually put cash in the bank. So the link is simply Rob.team. Just go right now to Rob Rob.team. You don't even have to put in www. In fact, don't. Just write and go now, rob.team, because this is actually starting very soon. Now, if you miss a day, don't worry, I'll get the recordings for you. If you can't make every day, don't worry, I'll get the recordings for you. But if you go right now to rob.team, you can either join on Facebook if you prefer your content on Facebook and you're on there a lot, or you can join on my non-native platform if you don't really like Facebook there, but they're exactly the same. Jump on right now at rob.team, and what will happen is we will give you a full agenda of that 5-day challenge in advance. I'm giving away tens of thousands of pounds of prizes and masterminding and mentoring, even dinners with me for the winners who put the most cash in the bank. It's not about invoices, it's not about theory, it's about putting cash in your bank. If you'd like to make 5 times the income in 1/5 of the time cash in 5 days that you haven't made for 5 weeks or 5 months, because that's what— this is why this challenge is unique. Go to rob.team right now. Now here's how it will work. What will happen is day 1 in the morning, I'll give you 3 to 5 actions to go make cash, and I'll tell you to go do it. In the afternoon, I'll have a deep dive masterclass from a multi-millionaire, um, contact of mine who will teach you a strategy that makes quick cash. And then in the evening we'll do Q&A debrief, challenges, questions to overcome. And then day 2, we'll repeat the process. I'll give you 3 to 5 actions to go and make cash, masterclass in the middle, debrief at the end. And we do that every day for 5 days. I have competitions, leaderboards. I will bribe you and incentivize you to make cash in the bank. The last challenge we did, the winner did nearly $50,000 cash in the bank in 5 days. Now, if you're already a Rob.team member because you follow me, or a supporter program member on Facebook, you don't have to do anything, you're in. But if you're not, you just simply go right now to Rob.team, join my platform for just £3.49, less than $5, less than a medium skinny cappuccino extra shot. I believe you could get a 10,000 or 100,000% ROI on that. Now, if you know what to do but haven't done it, want to make more money, have had a bit of a struggle the last couple of years, need accountability, want to push over the line, want support, and also want the things that really work, not the fluff and theory, but what actually works, you need to join right now by going to rob.team. This starts in a couple of days' time. I've got over 3,000 members. We will be going live 3 times a day. We will save all the content and the recording. Now. And you can access that at any time if you miss any, but you have to be a supporter to access all of the recordings. If you don't go to rob.team right now, you don't get access to the recordings. And what a lot of people do is they do the 5-day challenge and then they do it every couple of months themselves by watching the recording. Now, quick one before I finish. When you go to rob.team, you'll see on that page there's loads of other things on that page. So I sometimes, when I travel the world I'll just do a shout out to my supporters. If you're in London or LA or anywhere like that, let's meet up for lunch or dinner. And I've done that for 30, 40, 50, sometimes 60 people at a time. I give you VIP and premium tickets for many of our events completely free. I do an Ask Me Anything live video every 2 weeks. I do a masterclass every 2 weeks. There's 15 masterclasses already in there. So you get all of that, but for this particular purpose right now Go to rob.team because you cannot do the Make Cash Challenge anywhere else. Free advice is worth every penny. Invest a cup of coffee and let's help you make a lot more cash in the next 5 days. Some people make more cash in 5 days than they did in 5 months. So go right now to rob.team. I hope you found my content useful. I had to miss out a couple at the end there. Um, I'll cover them in another episode purely because I've got to crack on. So, Ed, are you all right if I hand over the room to you? One second. Before we do, just if you're in the audience and you haven't