NFTs in 5 simple steps

Hi, it's Rob Moore here, and I wanted to share with you NFTs in 5 simple steps, the ABCs of NFTs, because I know people get really confused about NFTs. I think some people are worried that NFTs are a bit of a scam, and, uh, I think in reality people just don't understand. And what they don't understand, they often site as a scam. So anything can be a scam if you are scammy. Anything can be, uh, a gift if you are a giver. So I'm going to share with you NFTs in 5 simple steps. We're going to cover the tech, we're going to cover the asset, We're going to cover the art, we're going to cover the attributes, and we're going to cover the utility. Let me say that again: the tech, the asset, the art, the attribute, and the utility. Now, a couple of things about the market evolution of NFTs before I detail the 5 simple steps. Number 1 is NFTs are a very new market, and in any new market you get opportunity and you get, um, schemes and scams and snake oilers, because any new market starts unregulated, and over time it becomes regulated as there's more understanding of it and the market gets a chance to equilibrate, if that's a— if that's even a word. So, um, Some people are going to create great value and great tech around NFTs, and they're going to have great utility, and they're going to be very useful. Other people are going to pump and dump and sell JPEGs for hundreds of thousands, and they're ultimately going to become worth nothing. But one thing I want to say in defense of the NFT industry is it doesn't know what it is yet. And we don't know what it is yet. So it's been used for art, it's been used for a ticket, it's been used for access. It could be used for so many things. You know, if you think about when the internet started, the internet was used to send electronic mail. I just read recently the IRS were going to look at using facial recognition for tax revenue. So the internet started with, oh, let's send an electronic letter, let's get excited by the ding, and now there's blooming facial recognition and AI on the internet. So the future of NFTs are probably more exciting than the current usage of NFTs. So I would encourage you to be forward-thinking in NFTs and, and how it works. And I would encourage you to go into this market responsibly. Now, um, in a few weeks' time, I'm launching my own brand new Genesis series, a unique series of just 43 NFTs. Stay with me because in a few moments I'll let you know how to get notified about that. I'm not here to tell you or or pitch that because they're not finished and you can't buy them. They're not even— well, I've got one minted, I've got about 15 decided, and the rest I'm still working on the art, the attributes, the utility. Um, so like I said, I'm going to cover NFTs in 5 simple steps: tech, asset, art, attributes, utility. Okay, so the tech is what is it used for, what platform is it hosted on, What's the purpose of it? You could say the functionality, although utility is also functionality. So the tech is blockchain, and blockchain is essentially a secure online ledger which is apparently impenetrable, uh, and, you know, undoctorable and unbreakable and secure and unmanipulatable For example, if the voting system was on a blockchain ledger, Donald Trump would not be able to say that the votes were skewed. And you know, there's a lot of skepticism for people in politics and how the, the voting and polling system is— can be manipulated. Well, if it was on a neutral, impenetrable ledger like the blockchain, that probably wouldn't be able to happen. So essentially, the tech behind NFTs just makes them not, not stealable, not breakable, impenetrable, and secure. I think, for example, that real estate is really ripe for disruption on the blockchain. For example, when you want to buy an exchange and complete on a property, it can take 8 weeks, 12 weeks, 24 weeks. You've got to use solicitors. There's all this money flow via the solicitors. You know, you have, you have title deeds, which are the deeds are at Land Registry, it's listed on Land Registry, but then you get the physical deeds. Imagine it all just being on the blockchain and your deeds are an NFT. You could exchange and complete simultaneously in a nanosecond at the speed of light. I, I guess the reason that's not happened yet is because solicitors and banks and accountants would be out of a job. And this is the point of disruptive technology. Disruptive technology always has resistance because the people who hold on to the old guard— no, no, no, I'm a solicitor, I can usually charge £500 an hour and do nothing and make it last 12 weeks, I'm going to be out of a job. And NFTs and the blockchain and this faster technology, ultimately information has just, um, sped up in its exchange. So now we're exchanging information at the speed of light through fiber optics. So in theory, you could buy an exchange and complete on a property at the speed of light over the blockchain technology via fiber optics. Actually, do you know what? There's been proven now to be quantum entanglement, which is simultaneous exchange, i.e., not quicker than the speed of light. But anyway, so really what an NFT is, is it's essentially just a digital asset that's on, uh, blockchain technology, a ledger online. Now, there are platforms that allow you to mint an NFT, which you could just say is uploading it. And that, for example, is OpenSea, O-P-E-N-S-E-A. So, um, I have one NFT so far minted on OpenSea, and in a few weeks' time I'll have 44 NFTs minted on OpenSea. My NFT launch will be on OpenSea Sea. There are other platforms that you can list and host your, um, NFTs on, uh, and you know, there are gas fees, essentially listing fees for hosting your NFTs. And you want to do your research because some have quite high gas fees. So essentially there's high transaction fees, um, and NFT technology will become more ubiquitous and quicker as those listing fees go down. The higher the listing fees, the higher the fees for exchange, the lower the speed, the lower the friction. The lower the fees, the higher the speed, the higher the friction. Okay, so the 4 remaining simple steps for NFTs is asset, art, attribute, and utility. And I've covered tech, so the next is the asset. What is it? What's of value? Now, um, The early stages of NFTs are essentially digital art. They're PNGs and JPEGs, digital artists expressing themselves and having a piece of digital art. And I must admit, at first I was a little, um, skeptical. It's like, how could a piece of digital art, essentially a JPEG, an image that surely people could just screenshot, how could that be worth, um, you know, hundreds of thousands of dollars? Well, what makes a canvas that probably has about a £50 actual hard cost worth £10 million. And anyone can photo a canvas if they go to a gallery, even if they're not supposed to. So you can photo a canvas, uh, and, um, you could argue that that canvas is only worth £50, yet that canvas could be worth £10 million or £100 million. So actually, when I compared NFT digital art to physical art, I got it. Because why is art valuable? Let me know in the comments why you think art is valuable. There are, um, A few reasons, um, and I'm told by many experts that the main reason that art is valuable is the story. It's the story that we tell about it. You know, is the Mona Lisa the technically best piece of art in the world? Maybe not. But if you own the Mona Lisa, would you want to tell everyone about that? Well, some people wouldn't, but most people would. So it's story, it's ego, it's significance, it's importance. I'm a collector, look at me, look at my fine taste, my panache in art. And, you know, I own some art, and, and I think that the art's cool and funky. And so my, my interest in art is an expression of self. So that's one reason why art has value. Another reason is limited supply, supply versus demand and scarcity. The fewer of a piece of art you can get, just like a classic car or a watch or wine, for example, the fewer that are available and the more people want, the lower the supply and the increase in demand, the higher the value. So, you know, I own a, a limited edition Lamborghini Aventador. I own a, um, a 1 of 500 Ferrari Testarossa. Now, if they made 10 million of them, they'd be worth nothing. If they made 1 of them, they'd be worth millions. I own watches where they only make 1 of 50 or 1 of 100, and the prices go up in value. So I'll tell you something I don't like in the NFT space. I don't like it when people give away free NFTs and mint about 10 billion of them, and that will not be what I do. Because that does devalue them, because they don't understand supply and demand. Now, maybe they understand utility, but, um, if you make too many and there aren't enough buyers, there is not enough demand versus supply, they will be worth nothing. If you have a million people wanting 10 things, they will be worth millions. So the asset of the NFT is the supply versus demand, the scarcity, the desire, and the story. Now, by the way, it's not just art, um, and we'll come to what else it could be in a moment when it comes to utility. Okay, so the third of five simple steps, the ABCs and Ds and Es of NFTs, is the actual image. So, you know, you've probably heard of the Bored Apes and many of these, um, sort of series of images which have created a caricature, a character, a personality. And people get really excited about the individual, um, almost personal nature with personality of some of these images. And this is how, um, I have woven in my, um, NFT series. So, um, I'm going to give you a chance to be able to have a sneak peek into my, um, NFT launch. It's coming up in a few weeks. You can't buy any, they're not even minted on NFT, uh, on OpenSea or, or anywhere yet. But I wanted to let you know early enough, I'm only launching 43. So mine are going to be very low supply, very high demand, because I have 1.9 million people who subscribe to my emails or follow me on social media. They're not going to be given away for free and devalue them. You know, if you did a, um, if you made a nice piece of art and then you made 10 million copies and you just went, get, went away giving them all away for free, they're going to be worth nothing. So, um, I'll talk to you about the imagery in a moment, but I've created some very unique imagery. So if you go to robmoore.com/nft, go there right now, robmoore.com/nft, NFT. Um, you'll see there at the bottom there's a tease of some of the images, so you've got to go there and have a look. I think they're very unique. Um, I've been given a lot of feedback that they're very unique. Many people love them, a few people hate them, which by the way is a sign of good art. And I'd love to know your thoughts. But if you go to robmoore.com/nft, if you just go to the bottom of the page, you can see the images. And just above that um, you can just pop your details in. Now, I won't spam you. You won't get any other emails from me on that email address until I've launched my NFTs on anything other than my NFTs and educating you on NFTs. So that's my guarantee to you. So I've pinned the link to the top on the, um, and also in the comments. Rob Moore www.robmorris.com/nft. Pop your details in there, and over the next few weeks you will see me— I'll actually— I'm actually going to ask you to decide on what images you like best. So my NFTs will be crowdsourced by my community, uh, and I will take your feedback. I'm going to ask you what attributes and bonuses and value you believe, um, you know, would be the most useful and valuable to you. Um, remember, I'm only launching 43, so it'll be strictly first come, first serve, and it 1.9 million total subscribers and followers. You're gonna have to be quick. After this series of NFTs, I'm gonna actually, um, launch a second different wider series of NFTs which act as tickets and access in case you miss out. Um, I'm also going to be doing continual education on NFTs and what I'm learning. I've been researching this since the start. Now, by the way, um, NFTs went big about just under a year ago. And I was on Clubhouse when they were doing all these massive drops and whales were buying NFTs for hundreds of thousands of pounds. And that, that's almost moved on. And I was there at the stage watching in those NFT groups. The reason I haven't launched an NFT until now is because I didn't want to go in too soon. I didn't want to do something that wasn't useful. I didn't want to do it for just being a fad. I wanted to make sure that there was value, there was utility, that the market was at the right time— not too early, not too late. So, um, yeah, go to robmoore.com/nft, check, have a little sneak peek of the images at the bottom, pop your details in, and over the next couple of weeks I'll inform you on NFTs, I'll open your mind to NFTs, I'll give you access to communities on NFTs. It'll all be free. I'll talk you through my launch, um, and I'll reverse engineer what I'm doing and why I'm doing it. And then in a few weeks' time when they go live, you'll have a chance to grab one if you want. Of course, um, you know, that'll be up to you. So if you look at, um, my images at the bottom of robmoore.com/nft, you can see those images are very unique. So I believe a good NFT, if you're going to go for an image, is to create something quite unique. Now, Bored Apes were unique. Now most NFTs look like a Bored Ape, or a version of, or they just take an animal and caricaturize it. You know, one of my friends has giraffes. I've seen another one do, um, I think, is it hippos? So they're all becoming quite similar, and I wanted to do something completely unique, um, which is why my images are based on physical characters, not digital art, turned into, into photograph digital art, not clip digital art. And when you buy an NFT from me, you'll actually get the piece of art as well, the physical piece of art, the physical character sent to you. But I'm not going to tell you everything about that because we've got something really cool, um, coming with that which no— definitely no one has done. Okay, so we've covered the tech simply, we've covered the asset simply, we've covered the art and the imagery simply. Number 4 is the attributes. So attributes of an NFT is what makes yours unique. So, um, if you look for example at robmoore.com/nft, you can see there each one of my characters has an attribute. It's a weapon or a tool. And therefore each one becomes unique because it has a different weapon or tool. You know, some Bored Apes will have a beanie hat or might smoke something or have a different attribute. So if you can create images but they're all unique because each image has a different attribute— do you remember, I don't know if any of you collected football stickers or you knew people that did, and you know, there'd be the shinies, you get the shinies, the badges, you get the teams you get the ones that you could stick together to make a 4, and these would be different attributes. And the more unique the attributes, the more valuable the, um, the NFT and the image. Now you can make the attributes within the NFT image. So by the way, um, some of my, um, NFT images have got shovels and brooms, but some of them have got, um, lightsabers and dynamite. So the ones that have got the, the more unique weapons have a a higher value. But you could also have the attributes within the utility of the NFT. So my final 5 simple steps for NFTs is the utility. We've covered tech, asset, art image, art stroke image, attribute, and now utility. Now, where NFTs could go wrong is if NFTs are sold for reasonably high money and then they have no usage over and above the art form, and then they go down in value because the market gets flooded or the, um, the heritage of the artist goes down or whatever. I know that some people, like for example Logan Paul, have launched them, they've pumped, and then they've dumped. And by the way, sometimes pumping and dumping is not the fault of the creator. Um, someone with money could come in and buy a load and then sell them and drop the market value. I've been pumped and dumped before on, on a, um, a crypto, uh, stroke social token platform. I know how it feels to be pumped and dumped. Pumped and dumped 15 years ago, I'm from Peterborough, used to mean something else. But I've been pumped and dumped in a financial sense as well, and I don't want any of that. I don't like any of that. So what I'm making sure that I do with my NFTs, and I would encourage you when you invest in NFTs or you create your own NFTs, because there's 3 reasons you're going to be interested in NFTs. Number 1 is you're just interested in a disruptive space. It's new tech. You should probably be interested in new tech because it might become ubiquitous and common and standard in a few years' time. So you should be interested in that, like you should be interested in social media, because that's probably where you get all your clients and your followers and your fans and your reach and your revenue. So you might just want to voyeuristically be interested in NFTs for the market, the tech, the advancement of humanity. The second reason you might be interested in NFTs is because you actually want to invest in them or own them, um, or collect them. You know, people go mad for Pokémon cards, and people go mad for the baseball cards, and people go mad for the stickers and the You know, the limited edition trainers. People are now minting trainers as NFTs, you know, physical images of trainers, limited editions, can't even wear them. So maybe you're interested in purchasing NFTs, or maybe you're interested in, um, creating your own and launching your own NFTs. And whichever one of those three, or all three, you're interested in, stay watching me because over the next— I'm listening wherever you follow me, because in the next few weeks I'm going to double down and at least half of my content is going to be on NFTs. So, um, if you want to invest in an NFT, you might want to look at what utility it has, because if the, the art form or the image value goes down, if it's got utility and value equal to what you paid, it doesn't really matter what happens to the value of the art or the image itself. And that's what I'm doing when I launch. You know, people don't know I used to be an artist. I will tell you the story so you know. I was a full-time artist. I've got quite a good backstory going back to probably age 4 or 5 as an artist, which is another reason someone asked me, Rob, why are you getting into NFTs? And they did— they didn't even know I was an artist for, you know, 30-odd years. So that's one reason. But for me, I don't want someone to invest in an NFT with me and then it just dropping value to, to less or, or virtually nothing. Now I can negate that by one, really limited supply, like 43. I'll tell you why later. Um, two, um, I could make sure that, uh, they're very unique, which I don't think anyone in the world has done what I've done with these NFTs. I think they're completely unique, and that's a lot of feedback that I've had. Um, so you make them unique, number two way to maintain the value. But maybe the best and easiest way to maintain the value is to have value and utility with it. So, um, you could have your NFT which acts as a ticket, and that ticket gives you access to certain events. So I've got a CreatorCon every year, and when you— when I do my second series, which is a higher number, it's actually going to form access. So my NFT is essentially access. So you show this and you get access to creator conferences, access to creator communities, access to creator courses. Et cetera. So if you add access and ticket entrance and VIP utility onto your NFT, if that— the value of that is equal to the value you pay for the NFT, then any increase in value of the art form or the NFT itself is an added bonus. Now, that's something that a few NFT creators are doing, and I will do my own version of that, but much later. But for now, I'm— I believe, again, I'm doing something very unique. Because when you get one of my 43 NFTs, you will own a podcast episode for life. Now, my podcast episodes can get tens of thousands, even hundreds of thousands of downloads, and you're going to own one episode for life, and you're going to be able to run 2 ads on it, and you're going to get an introduction from me and a certification of authenticity from me. I don't know anyone in the world who's offering that. Now, I'm gonna have 3 levels. So on the second level, um, the, the green and yellows— there's 19 of them The red and pink says 15 of them, the purple and black says 9 of them. And on that, the higher the level, the higher the utility. So if you get a pink or red where there's only 15, you own a podcast episode for life and you own a YouTube episode for life. And then if you get the purple and black, you get the old singing, all dancing of value and utility, but I'll save that. I'll share that another time. Um, I'm also going to do my launch on a first come, first serve basis. Because if you were able to get my Jordan Peterson YouTube video, for example, you'd have got 2.7 million views, uh, and you'd have just exploded. And that's obviously more valuable than a YouTube video that has 30,000 views. So what I'll do is first come, first serve, and if you're in first, you get to choose the podcast episode, the YouTube video, the future one. So you get, you, you know, get, you get a more valuable asset. So if you go to Rob Moore .com/nft, robmoore.com/nft, then you're going to get further education from me on NFTs. I'm going to go deep into the tech, the asset, the art image, the attributes, and the utility. I'm going to give you my backstory of being an artist. I'm going to show you my NFTs. I'm going to let you choose the images, even if you never decide that you want to be involved and purchase one. You're going to become part of a very disruptive, um, community, which takes my Disruptors brand and merges it in with this future tech. Um, I don't believe that NFTs are a scam, but I believe that people will be using them in a scammy fashion. I don't believe that NFTs are a scam, but I believe some people won't offer enough value, and then it'll be— they'll be, um, accused of creating a scam. You know, if you sell £10 for £5, that's a scam. Um, if you sell £10 for £20, that's a scam. If you sell £10 for £5, that's good value. So anything is about creating value. And what a lot of the NFT community who are more into the art space have done is focused on the art, but the utility is secondary. But what the entrepreneurs are in the space do is make the utility and the value primary, and then the art and the imagery secondary. And that's the way to do it, I believe, certainly for entrepreneurs. And that's the way I'm going to do it. But there's very few people that have the art background and the entrepreneurial experience, and I do. I've got 30 years of art experience— no, 35— and 16 years of being an entrepreneur. So summary, that, by the way, please hit the share button. I think it's really important that actually we get the education about NFTs and cryptocurrencies and the blockchain technologies out to the masses. Because it's probably going to become quite normal and common, and you want to be ahead of the game. So if you wouldn't mind sharing my content, it just means I can reach more people, and, and obviously you can, um, help other people who don't understand this. Lots of people in the comments saying they don't really understand it. So quick summary, the 5 simple steps of NFTs are: 1, the tech, which is the platform like OpenSea, which is also, um, basically minted or uploaded securely onto the blockchain. You know, a ledger technology just makes it secure, impenetrable, unbreakable, unmanipulatable by government or, um, globalization or, um, whatever, or greed. It's completely decentralized. The second element of an NFT is what's the asset. So is the asset the art and the image? Is the asset the utility? Will it go up in value? Will it go down in value? How do you make sure it goes up in value? How can you create increased demand and reduced supply? How can you take what makes art valuable, which is low supply, high demand, story, heritage, history, etc., and bring that into the digital space? The, the third is the art and the image itself. What does it actually look like? How does it look unique? How is it desirable and interesting and newsworthy and memorable? Um, obviously clear as well, uncopiable, unique. Number 4 are the attributes, so the, the individual elements of each image that gives it its uniqueness. So if you look at my, um, if you go to robmoore.com/nft, you can see in my series they've got tools and weapons. Um, by the way, you can only see about 7 early pictures. They've evolved since then. Um, but you know, I just want to show you a, a little um, a sneak preview. If you go to robmoore.com/nft, you're going to see the newly minted NFTs first, and I'm actually going to poll and ask you to take choices. So you're going to be part of the creation process. So the attributes are what each individual image has, but attributes could also be utility, which is number 5 on my 5 simple steps. So, um, how are they used? Are they functional? Do you get the value in usefulness that you paid for the image and the art as well? 'Cause if you do, then if the art goes up in value, that's a nice bonus. And if it doesn't, it doesn't matter 'cause you've got the value in the bonuses, the utility, the resources, the perks. And I've got 4 or 5 special resources and perks, etc., which I'll be revealing at robmoore.com/NFT. Non-fungible token. No fucking time. So go there right now. Make sure, by the way, you're following me, um, because I'm now going to be spending a few weeks deep diving into this and sharing the stories and informing and educating you, and hopefully getting you interested in either investing in NFTs or launching your own NFTs, or just learning more about this very, um, revolutionary— not evolutionary— industry that's going on right now. And right now there's a lot, a lot of people in it, but it's still a tiny amount of people in it, just a lot more And it's at that sort of maybe make-or-break stage where if it gets properly controlled and gently regulated and guided, this could be the future. Um, so certainly a fascinating space. So thanks for tuning in. Thank you for following my work. If you wouldn't mind sharing this content and any content you've ever found useful of mine, I'll be super grateful. And remember this: if you don't risk anything, you risk everything.