Old Ways of Business are DEAD. This is Why (& HOW)…

I'm shocked at how quickly business has changed, and the old ways of doing business, I believe, are now dead. And I've been having conversations in recent weeks of old-school businessmen who are worth hundreds of millions of pounds, who have seen how the world of business has completely changed. And if you do business the old way you're probably going to die as a business person, a startup or a scale-up. And I'm going to share some of those conversations with you right now in this video. And some people I see in business working really hard, hustle, graft, and grind 10x, 12 hours a day, and actually they are probably the most struggling. Whereas there's these kids who are 7, 8, and 9 years old earning millions off YouTube. There's podcasters earning tens or even hundreds of millions. There's influencers and content creators. There's people leveraging digital real estate, NFTs, cryptos, web domains. There's these people making really fast money. And I'm going to be completely honest with you, anytime anyone said fast money, I just would think scam, get rich quick, bollocks. Because I'm 42 years old, and so I was raised by old school parenting of you work really hard. I was raised, um, with mentors who are billionaires 15, 12, 10 years ago, and it took them a couple of decades to build their wealth. In fact, probably the most famous entrepreneur, Steve Jobs, said it takes 10 years to be an overnight success. This is now dead. This is now actually wrong. And the crazy thing is, you've got to— you know, they say the more you learn, the more you earn. Well, you've actually got to unlearn what you learned about growing slow and building business slow. So I was having a chat with one of the biggest boxing promoters in the world, worth hundreds of millions. And he said to me, he said, the best pound-for-pound boxer in the world, Canelo, gets 1/10 of the pay-per-view buys as Jake Paul, who's 24, who's a YouTuber, who's just really started boxing. Now this chap, worth hundreds of millions, top boxing promoter in the world, said— he's 73— he said, if I put my gloves on, I'd probably knock out Jake Paul. 'If my son Eddie puts his gloves on, he'll definitely knock out Jake Paul.' Yet Jake Paul will get 10 times the pay-per-view buys as the best boxer in the world. I'll come back to that in a moment. Next thing is, they say it takes 10 years to be an overnight success, yet Ryan of Ryan's ToysReview was a multi-millionaire by age 6. He couldn't even do 10 years 'cause he was only 6. There's a Russian dancer, she did 8 million on a YouTube channel, I think aged 8 or 9. MrBeast, Jake Paul, Logan Paul, um, DanTDM, all these gamers, they earn tens of millions of pounds from content on YouTube. Joe Rogan sold his podcast for $100 million US to Spotify and makes $30 million a year in revenue. Dana White was responding to criticism. Dana White is the head of the UFC, and a lot of the fighters in the UFC were upset about how little they were getting paid. Well, certainly compared to some. But, um, do you know who the top sportsperson paid last year was? Because people think, oh, it must be the best sportsperson, or it must be Cristiano Ronaldo, or it must be Leo Messi, etc. No, no, no, no, no, no. The best sportsperson in terms of payment last year, $100— nearly $150 million Was not the best sportsperson in the world. In fact, wasn't the best sportsperson in his sport. In fact, wasn't even in the top 10 sportsmen in his sport. In fact, lost his last fight. Conor McGregor. Why is Conor McGregor the highest paid sportsperson in the world when he's not even the best sportsperson in the world, when he's not even in the top 10, probably in his own sport? So you could argue if you rank the top 100 or 500 sports people on greatness, he wouldn't even be in it. Why? Because he's the most entertaining. Mark my word, I've had a massive epiphany around this. I give practical and tactical entrepreneurial top tips and, and strategies and how-to content. I've been doing it for 15 years, and now I've— I'm starting to change my strategy because it's too slow. Because kids who are 6 and 16 and 24 have overtaken me, and they've been doing it 1 or 2 or 3 years. They haven't been doing it 15, because I was raised the old-school way. So I, I have got to unlearn the old-school way and learn the new-school way. The new-school way: leveraging the internet, leveraging social media. There actually is such a thing as get rich quick, being in the entertainment business. I am now in the entertainment business. And okay, this is practical content, but this is setting the scene. But what the big influencers do that make tens of millions a year is they start by entertainment, build the following, and then learn how to create a business out of it. Whereas I was starting knowing how to create a business out of it and giving practical business tips. But no one shares information, everyone shares entertainment. So revelation number 1: it doesn't take 10 years to be an overnight success anymore. Revelation number 2: you have to unlearn the hustle, the graft, the grind, and the 10x. Revelation number 3: we are in the digital real estate revolution, so you need to build digital real estate assets, which are far quicker and far easier and far cheaper than any physical real estate. This video is digital real estate. This podcast is digital real estate. If I— my followers on Facebook is digital real estate. My followers on Instagram and Clubhouse, NFTs and cryptos and web domains and.coms and.clubs and blogs and articles and content is all digital real estate. This is a massive revelation. So old school business is dead, and the old school business owners that actually get it, they, they are pivoting and now starting to change the way that they do business. So We are now all in the entertainment business. Now, I'm not saying dance silly or, you know, cat memes or comedy, but I've got to find a way to entertain people in business. If I entertain them, I'll capture their attention. They'll share entertaining content. Hence why you see me doing a lot more rants here on social media. I've got some new ideas of entertainment and education. I think some people call that edutainment. So I'm going to move into the edutainment space, educate you and entertain you, because people want entertainment. It's a massive industry. People are in emotional turmoil right now. They want distraction, um, and so they, they get distraction with entertainment. They, they seek entertainment on TikTok, they seek entertainment on Tinder, they seek entertainment on Netflix, entertainment on YouTube, entertainment on lives. If they don't like your first 3 seconds, swipe, gone, swipe, gone. You are now in the entertainment business, mark my words. And you have to find a way in your niche bridging between education, inspiration, and information in your niche, bridging it with entertainment and attention in your niche. What that does is give you the virality, you go wildly viral. Then when you've got a critical mass of followers, then you sponsor. Advertise, collaborations, joint ventures, partnerships, monetization tools, supporters, stars, Patreon subscriptions, and then you grow significantly like Jake Paul, Logan Paul, MrBeast, DanTDM, Ryan's ToysReview, and all these— Joe Rogan on podcasting. And then you get all of these other deals, um, product endorsements, etc. So And please hit the share button if you found this content useful. If you care about the people that you're connected with on social media, please hit the share button, because if we do not jump on this massive change— old school mentality, work hard, hustle, grind, graft it out, you know, sleepless— all of this is just going to make burned out and skint entrepreneurs. Now, on the other side of it, There are quite a lot of influencers who've got millions of followers and they don't know how to monetize it, and they try and productize or create something to make money and they, they do really badly. So they don't have the business savvy and the business acumen and the commercial knowledge. So entertainment with commercial acumen, that is where you make your first $10 million, your first $100 million plus. And all of us are one video away from going viral. It doesn't really matter about your following anymore. So I have 161,600 people that follow or like me on Facebook, and I have probably 50 to 100 times the reach of at least 3 people I know with 3 million followers on Facebook. So it's not about following anymore. So it's the most level playing field ever where you don't have to have millions of followers or get your clothes off to be someone who can go viral. Keep producing regular content, you'll pop and go viral. Entertain as well as educate, inspire. As well as educate. Then when you go viral, you bring all these new people in, and then you, um, commercialise, moving them elegantly into your niche. And there's so many ways to monetise your content, your personal brand, and your digital real estate. That content is for another live, by the way— digital real estate and monetising that. So I'll save it for that. Please hit the share button if you think people need to know this. Honestly, the old-school way of teaching and doing business and you know, patience over decades, it's dead now. It really is dead. You just get whooped, your ass kicked and handed to you by 6 and 8-year-olds on YouTube and teenagers on podcasts and Instagram and TikTok. Man, come on, us oldies need to step up. So if you'd love to step up, I've actually just launched right now my brand new 5-Day Make Cash Challenge. So if you'd like to learn a lot more about this and like you'd like to put hardcore cash in the bank in the next 5 days, uh, and you want some help and support and actions and tactics and inspiration and motivation and a bit of a slap and a bit of a push from me, you simply need to join my supporter program. It's only a few, uh, I think it's £3.49. It's nothing. Um, it's literally my cost of coffee— medium skinny cappuccino extra shot— is the same amount of money. I have 62 of them a month, and you only need to to, to invest once per month. So I put the link there, bit.ly/cashrm. Go and join there right now for just a couple of quid, a few less than $5, and it's live right now. It's just started, so you've still got time. Every day for 5 days, 3 new videos. Video 1 in the morning, actions and tactics to make cash fast. I've just covered 9 on the first video that I just finished, which is now recorded. Video number 2 in the afternoon, deep dive live masterclass, 90 minutes on a digital real estate strategy that puts cash in the bank. Video number 3 in the evening, ask me anything live Q&A debrief, overcoming challenges and setting you up for day 2. And we do that every day for 5 days, and it's all at bit.ly/cash R-M, as in Rob Moore. CashRM, all one word. I'll put the link in the comments. You can go and join there anytime on my Facebook supporter program. Uh, all content goes live, but then what happens is I record every piece of content, um, so that if you miss the live, you don't miss all the content, or if you want to watch over it. I gave 9 actions this morning. You can go and find them once you enroll at bit.ly/cashrm. You might need to watch it once or twice over. In fact, Anne has just asked here, can you do it without joining on Facebook? You actually can. If you go to rob.team and halfway down the page on the right-hand side, you can actually join on my independent platform. So if you'd prefer an independent platform to Facebook, although obviously you're watching on Facebook, you can go to rob.team, scroll halfway down, and on the right-hand side you can join on my independent portal. Now you'll notice, um, when you go to one of those two links, bit.ly/cashrm through Facebook, there's lots of other supporter benefits that I talk about— supporter meetups, tickets and VIP upgrades for free, masterclasses every 2 weeks, deep dive courses that I've sold before that you get for free, ask me anything lives every 2 weeks. There's loads of other benefits But right now, live today, I only do this 2 to 3 times a year and I haven't done it for 2 or 3 years. Make Cash Challenge. If you'd like to make 5 times the cash in 5 days that you have maybe even in 5 weeks, or you'd like to make the same in 5 days as you might have made in 5 months, go to bit.ly/cashrm. And mark my words, the world is changing, business is changing. You need to pivot into the entertainment business, grow a vast following, have distribution, reach, and leverage that attracts partners, collaborators, interviewees, guests, monetization tools from social media, reach, revenue, impact, income, sponsorship, ads, endorsements, brand associations. It attracts all of that. But if you don't have the following, you don't have any of that. And you get the following by doing entertainment or edutainment. So I'm going to cover a lot more of this in building your digital real estate portfolio and helping you put cash in the bank right now, starting today by you going to bit.ly/cashrm. Unique challenge, i.e., tactics and actions every day to put cash in the bank. Not just theory, but actually putting cash in the bank. I just covered 9 actions this morning, and you can go and watch the live right now. Thanks for tuning in. I'll see you on the other side. Business has changed. Old school is dead. You need to get into the times and unlearn what the old school people taught you. And, you know, I used to have mentors that were 60 and 70. I have mentors that are 23 and 25 now. I never thought I'd do that, but they know the new world, how to go viral more quickly. You can go viral more quick than ever before. You're one video and one piece of entertaining content away from that. Let me help you do that. Love you all. I just had a video that went viral on, um, TikTok, 3 million views. Any day you can go viral, doesn't matter how many followers or fans you have. I'll see you on the Make Cash Challenge, bit.ly/cashrm on Facebook, rob.team on my own portal. Same program, just separate platforms. And hit the share button because anyone you know who's starting or scaling their business or anyone that follows you or anyone that you care about that wants to make a living, they need to know this shit because the world has changed. Steve Jobs would be, you know, Steve Jobs, 10-year anniversary of his death, said it takes 10 years to be an overnight success. Man, he would be unbelievably mind-boggled by how the world has changed. Like Ryan's ToysReview, how old's that kid? 9 now. 27 million he did last year unboxing toys. You need to get in with this stuff. I'll see you on the challenge.