Turn What You ALREADY Know into Ca$h-Flow (7 Ways)

How to turn what you already know into vast cash flow. You know more than you know. You've lived your whole life gaining your experiences and wisdom which other people need and other people will pay for. We used to be in the industrial age, the industrial revolution. Now we're in the information revolution. Information is the third highest grossing revenue business model in the world. I believe drugs is higher, but there aren't many business models that generate more cash in the world than information marketing, turning your ideas into income and educating people in what you already know. So I'm going to share with you 7 ways to turn what you already know into vast cash flow. The 7th, I believe, is the most important because it has a counterbalance stability and commitment. So stay with me, I'll keep it fairly brief. I wrote in my book Life Leverage a story about Picasso. This is, um, believed to be true. Picasso was one of the few people, uh, as an artist at the time that made money while he was alive. And he was a bit of a celebrity and quite famous in France at the time. And he was in a restaurant in Paris and everyone loved him and knew him. And someone came up to him, a lady came up to him, handed him a napkin and said, hey, will you Draw me a picture. And he did a quick squiggle and signed it, Picasso, and handed it back. And then there was this kind of pregnant pause, and she said, okay, how much is that? And he said, 5,000 francs. And she said, 5,000 francs? That just took you a couple of minutes. He said, no, no, no, no, no, no, that took me my whole life. So if you are not monetizing what you've learned over your life, your experience, your wisdom, how you overcame your challenges, your passion in into profession, you know, your niches into riches as they say in America, then you need to listen in because I've got 7 ways you can do that. Number 1 is turning your information into income. Number 2 is your passion into your profession. Number 3 is leveraging social media and the internet. Number 4 is how you package it. Number 5 is subscription model and revenue. That's one of the best. Number 6 is crowdsourcing problems into solutions. That's one of the easiest. And then number 7 is creating a challenge for yourself and getting accountable to getting this done. All right, so, um, people now buy information because it saves time, because we all have less time and we're more overwhelmed. So people buy information to save time. So they will buy your information. Oh, but what I do, uh, people wouldn't pay for. Well, someone got huge through the lockdown fishing, baking cakes. There's a podcast that does really well called The Unusual History of Nuns. There is. There's a mortician podcast he does well, talking about being a mortician and death. So really what you just have to do is think about what you know and what you're passionate about, and that's the best place to start. So, um, number— that leads me to number 2, which is turn your passion into your profession. What do you love to do? What have you done for many years or decades? What would you do if money were no thing and we were all just given universal credits and you just did your thing? What would you do? That is probably where your business should be started. So I love vinyl, I can see here, you know, I love watches, I love music and hi-fi, I love creating content. I would do those if I were just given credits by the government and I weren't allowed to earn money and that was just what I did. I would do that anyway. And what you would do anyway, what you love, you might be martial arts, might be, um, you know, um, engineering, lighting, sound, AV. It could be anything. But if it's your passion, you will endure the challenges along the way. You will scale no matter how hard it gets, and you will find a way to monetize it. And because your passion will infiltrate out, people will tune into that frequency of passion, and you'll attract customers and clients. And people will trust you because we're all looking to be led in areas where we have not yet mastered our life. So I'd hire, I'd hire a personal trainer because I don't think I've mastered my health and my fitness yet, etc. So there are people around the world who have not mastered what you have and want to be led by you because they have not yet learned and got where you want to be— sorry, where you are, where they want to be. So when you turn your passion into your profession, you can turn your message into millions and you can monetize your message to the masses. Number 3 then is leveraging the internet and social media. I'm here on Facebook Live. I reach people across the globe. I've got TikTok and Facebook videos that have millions or millions of views. I have millions of listeners on my podcast, millions of views on my YouTube channel. We've had millions of views on my TikTok channel just this week. So when you have distribution, you have income. Distribution equals income because you can leverage reaching the masses. Now, if you have a shop locally, bricks and mortar, you can only have local customers, so you're limited. So all social media platforms, apps, um, and marketing platforms, uh, and, um, groups, communities where people hang out, potentially your ideal client— this is what you should be leveraging. Are you doing enough lives? Are you putting enough content on social media? Are you on all the social media channels? Video, audio, written, and live. Video, audio, written, and live. Okay, number 4 then: how do you package up this information? Okay, so you know this information there, and you know we're in the information age. You know you've got a story that you've lived. You, you then work out how to turn your passion into your profession by making a decision. You then know that you can find all your customers and followers and fans and buyers and clients on social media, so you leverage that more. Then you've got to work out how you package it. So could it be a subscription platform like Patreon or Kajabi? Could it be an online course on Zoom? Could it be a mass group mastermind? Is it live or is it virtual? Could it be mentoring one-to-one or one-to-many? Public speaking? Could it be, um, how you consult and your consultancy services? So there's probably 6 or 7 different ways. Could it be books and audiobooks? Could it be podcasts where you monetize through sponsorship and ad revenue? These are what, 7, 8 ways to turn your message and package it into something that is monetizable and commercial. By the way, I use them all, and you can use them all, and you can have a vertical or a client ecosystem, or as the Americans say, a funnel, um, where you can actually take them from one media to another to another to another. You could start with an ebook, then an audiobook, then a subscription platform, then a course, then a mastermind, then mentoring, then a retreat. So you can actually leverage them all. Okay, number 5 is one of my favorite, and it's the subscription revenue model. Netflix have 193 million users. That's in the billions a month in revenue. You could have OnlyFans, you could have, uh, Facebook Supporters, which I'll tell you about in a minute. You could have Kajabi or Patreon. And what you do is you drip feed your information weekly, and you add a couple of extra bonuses like bit of VIP access to you, bit of exclusive content. Let them know about offers that you make first, early bird access. Job done. You can charge $10, $50, $500 a month for that. And as you build up your numbers and members, you build up your recurring income. Do you know, at just $10 a month and 3 new members a day, in a year that's over $12,000 a month? Give me a hell yes if you'd like $12,000 a month recurring income from content you created months or even years ago? Let's see that. Hell yes! 3 new members a day only. Anyone can do that. $10 a month only. Anyone will pay that. And if they— then they wouldn't pay that, they're not worth having as a customer. And you could have $12,000 a month. What are you waiting for? I'll tell you what you're waiting for. I know the answer. It's not information, it's implementation, it's accountability, it's support. And I'm going to share that with you, uh, number 7, so stay with me. Number 6 then is what you do with this passion that you have that you're going to turn into a profession is you crowdsource the content and the ideas from your followers and fans, your community members, other people's community members. You set up SurveyMonkeys, you do polls on Instagram, you ask questions in Facebook groups, and you ask people what are they struggling with in the area of martial arts or training from home or their health or wellness or business or Setting up an online course or whatever it is that you can help people do. You ask people in that niche what their greatest problems are, and then you create training and resources and solutions and software and apps and systems and masterminds and mentoring and retreats around solving those problems. You turn other people's problems into profit. And this— and you do this through crowdsourcing, so you don't even have to come up with the ideas yourself. You just let your, um, ideal client and your community come up with the ideas and you feed it back to them. And they love it because it feels bespoke and they feel listened to. And you love it because you don't even have to come up with the new ideas. I call it ideas into income. You should call it someone else's ideas into income. And then 7: when all is said and done, more is said than done. It's actually all about accountability, isn't it? Have I said anything in these first 6 points Information, um, passion into profession, leveraging social media and the internet, how you package it up into the different formats and sell it, the subscription model, crowdsourcing problems into solutions. Are any of those brand new to you? Are you there going, wow, Rob's a genius, he's taught me so much stuff and secrets that no one— of course not. Most of that you already know, or you partly know, but to know and not to do is not to know. So the final thing you need to turn what you already know into vast cash flow is you need accountability. You need to implement it. You need to make time and space to get it done. Uh, someone has just asked, can you watch the recording? Yes, once this live is finished, it stays on my page and you can watch it. But stay with me, but that is an important point because what I'm about to tell you next, if you're watching the recording or the live, it still applies. So I've just launched a brand new Make Cash Challenge. So, um, in a few days' time, it's literally coming in, in what, 2 or 3 days' time? So be quick. For 5 days straight. I'm going to do 3 videos a day and give you strategies and tactics and actions to make more cash and put more cash in the bank. Give me a yes in the comments if you'd like to put more cash in the bank. Give me a yes in the comments if you like the idea of maybe doing more cash in 5 days than you did in the last 5 weeks or even the last 5 months. Give me a yes in the comments. This is proven, by the way, because if you would like to do that, you need to join my brand new Make Cash Challenge. So I'm going to give you the link right now. Um, you can register for my supporter program here on Facebook. It literally is £3.49. That's the— my Costa Coffee medium skinny cappuccino extra shot I had this morning was £3.45. It's 4 pence more, except I have to have 62 of them a month just to wake up and survive, and you just one time per month of £3.45, and you gain access to the unique one-off Make Cash Challenge. All videos will be recorded, the entire challenge will be recorded if you can't make all of the lives, but you only get the full recordings if you are a supporter. Okay, so let me tell you what happens. At any time when you think, yeah, I'm in, go immediately because this shuts once the challenge starts, so you need to be quick. Phil Gordon has already joined. Go right now to the link in the comments, which is bit.ly/cashrm. Um, if you don't want to put the cash in the bank, take cash in hand or take crypto. You can take the cash however you want, but the point is it's not about making fluffy sales or people agreeing to buy, that you actually put cash in the bank. So every day for 5 days, 3 deep dive pieces of content. The first piece of content in the morning is me giving you actions and strategies and tactics to implement to put more cash in the bank, whether you're employed, whether you're an entrepreneur or a business owner, and whether you're part-time, full-time, or big time. I've got tactics for you. I actually give you actions to do. You go do it. And some of them is outsourcing and leverage. The second video in the day, in the afternoon, is where we give you a deep dive masterclass on a specific strategy that makes quick cash, usually in digital real estate. Virtually nothing to start in terms of money down, and very quick to start. Like, you could start it in a day. If you're already a supporter, you don't have to do anything. I'll give you the information in the supporter program. If you're not, you just need to join right now at bit.ly/cashrm. C-A-S-H-R-M. In the evening, we do an ask me anything, a Q&A, a debrief. What challenges did you have in trying to put cash in the bank? And I overcome them. And then we repeat that for 5 days. I've got thousands of pounds worth of prizes and courses and giveaways. There'll be a leaderboard, there'll be a competitive element. Usually people put a few thousand in the bank. The winner's usually between £30,000 and £40,000, so up to $50,000. So do you like the idea of making £5,000 or £10,000 or £30,000 in 5 days? If you do, you need to go right now to bit.ly/cashrm. Every morning I'm going to give you between 3 and 5 action steps, whether you've got a business or you're employed or you're somewhere in between, which you can do that day which will put cash in the bank. So in total there's probably going to be 20 to 25 tactical actions, and I'm going to give you feedback and coaching on how to make them work. So go right now and join the Supporter Program. I'll see you there. Once you're in, you'll gain access to the page in the group And I'm over this next couple of days, I'm going to put the information, the timings, the resources. I'll give you a full agenda of exactly what I'm going to teach you and what you're going to do day by day so you can get ready. Do you need accountability? Do you need just that final push? Do you feel on the edge, on the verge of making it happen, but you're not quite there? Do you need a bit of a boost of energy? Just— do you just need to be told what to do and then go do it? Need some accountability? Are you a bit competitive? Would you like to win? Would you like to have that dynamic buzz of other people doing the same as you and Maybe you can, you know, get one up on them politely and in a friendly way. If so, and this all works, because remember, when all is said and done, more is said than done, get off your ass, go to bit.ly/cashrm right now. Come back, let me know that you're in, and I'm going to start giving you the actions and the preparation ready. This starts in a few days' time. Let's have it. Remember, if you don't risk anything, you risk everything.